Vol. 11 No. 1 (2024): March

View Vol. 11 No. 1 (2024): March

Published: 2024-01-10

Articles

Implementation of Integrated Marketing Communication Based on Purchase Intention in The Artisan Tea Marketing Program

Khofifah Rahmat Syahban, Endy Gunanto Marsasi

01 - 13
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An Analysis of Convenience, Trust, and Security of E-Wallet through Understanding Technology as an Intervening Variable

Monica Rosdiana, Supardi, Lilik Indayani, Rizky Eka Febriansah

14-27
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The Role of Influencers and Digital Marketing in Boosting Sales for Culinary MSMEs in Solo

Anggun Mutiara Utami, Tri Nur Wahyudi

28-38
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Organizational Justice and Innovative Work Behavior: Mediating Role of Knowledge Sharing

Nerizza Afrida Putri Anasya, Suhana Suhana

39-51
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Application of The UTAUT Model to Customer Purchase Intention Toward Online Food Delivery Services: Case Study Gofood

Daffa Winan Winarno, Raden Roro Ratna Roostika

52-64
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Impact of Service Quality and Policy Coverage Value on Customer Satisfaction at PT. FTI

Sakinah, Wahyu Syarvina, Tri Indah Fadhila Rahma

65-78
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The Influence of Knowledge Management and Green Innovation on the Environmental Performance of MSMEs in Malang City: A Study of the Laundry Sector

Christin Susilowati, Dunga Dwi Barinta

79-93
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The Influence of Macroeconomics and the EIDO Index on Stock Price Movements

Ariana Anjas Septyaningrum, Maulidyah Indira Hasmarini

94-110
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The Role of Leadership Style, Motivation, and Discipline in Employee Performance at BKPSDM of Kepulauan Selayar Regency

Lukman Chalid, Sri Annisa Rahayu, Jeni Kamase

111-119
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Brand Image, Brand Trust, and Brand Ambassador on Purchase Decisions of Shopee E-Commerce Users in Pekanbaru City

Umi Natasiah, Syaefulloh

120-134
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Influence of Authentic Leadership on Innovation Performance: The Role of Knowledge Sharing and Organizational Commitment

Melisa Siagian, Justine Tanuwijaya, Andreas Wahyu Gunawan

135-150
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The Effect of Inflation, Interest Rates, and Exchange Rates on The Jakarta Composite Index

Andrea Kusuma Wardana, Gregorius Nazians Masdjojo

151-163
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Determinant Online Consumption Emotion on Fashion Brand Muslim in Indonesia

Nur Fitri Rahmawati, Teguh Santoso, Irfan Setiawan

164-174
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The Effect of Digital Financial Literacy and Digital Financial Inclusion on Women’s Entrepreneurship Empowerment

Khaerunnisa Nur Fatimah Syahnur, Rahmat Syarif, Arianti

175-187
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Maintaining Customer Loyalty: Analysis of Factors that Influencing Customer Loyalty to Local Beauty Mask

Wisnu Yuwono, Mutiara Kamilatu Naimah, Edy Yulianto

188-207
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The Influence of CEO Narcissism and Sustainability Reporting on Tax Avoidance: Exploring Institutional Ownership as a Moderating Variable

Ahmad Muhlis, Mira, Masrullah

208-218
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Digital Marketing as a Marketing Strategy to Increase SMEs Revenue Case Study: Uncle Sam’s Cafe And Resto in Lubuk Pakam, Deli Serdang

Sophia Rahmadhani, Nurbaiti, Budi Dharma

219-230
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Transformational Leadership On Employee Innovative Work Behavior: The Role Of Knowledge Sharing Behavior

Elyana Agata, Suhana Suhana

231-241
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Celebrity Support and Service Quality on Customer Satisfaction Mediated by Brand Image of Tokopedia Users

Trizki Lastyawati, Soni Harsono, Ulil Absor Faiq Abdillah

242-259
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Converse: Brand Image & Product Quality Effect through Customer Satisfaction toward Repurchase Intention

Muhammad Rifky Al Farez, Helman Fachri, Muhammad Ebuziyya Alif Ramadhan

260-270
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PT PERTAMINA MOR VI’S STRATEGY TO FACE ASPHALT IMPORT PROHIBITION

Indah Yuliana, Jaya Addin Linando

271-289
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The Role of Celebrity Endorsers and Brand Awareness on Purchasing Decision through Trust in E-Commerce Consumers in Yogyakarta

Hendra Budianto Barus, Muinah Fadhilah, Putri Dwi Cahyani

290-305
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Analyzing the Impact of PT AMMAN's Community Development and Empowerment Program on Brand Image

Nabila Agsah, Raden Roro Ratna Roostika

306-315
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Influence of Service Quality, Price, and Location on Customer Satisfaction: A Case Study of Snackdaily, a Garut Specialty Food in Medan

Vira Audini, Annio Indah Lestari Nasution, Atika Atika

316-325
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Managing the Accounting Information System for School Operational Aid Fund Receipts and Expenditures: Strengthening Internal Control at Public Junior High School 2 Sampit

Hendi Diva Ananda, Eskasari Putri

326-332
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Maximizing Career Growth Through the Influence of Popular Culture: An Exploration of Qualitative Research

Sastra Rammadan, Amanna Dzikrillah Lazuardini

333-339
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The Role of Financial Knowledge and Personality on Financial Management Behavior

Raihany Yusup, Ana Yuliana Jasuni

340-351
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The Influence of Happiness at Work and Work Spirituality on Organizational Citizenship Behavior in JABODETABEK

Shaffaa Rihidatta Aisy, Puti Archianti

352-367
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The Influence of Persuasive Communication, Live Selling, and Product Quality on Purchase Intentions during Live Shopping on Shopee

Siti Akromah, Nurhadi

368-378
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Analysis of Website User Acceptance through User Testing Model (UTAUT) Case Study of Sidoarjo Dukcapil Plavon Application

Muhammad Hilman, Arista Pratama, Eristya Maya Safitri

379-391
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The Influence of Perceived Trust, Usefulness, Risks and Financial Knowledge on Interest in Using SPayLater

Shafa Tasya Salsabila, Yuli Kartika Dewi, Sonia Bachtiar

392 - 404
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The Effect of Financial Knowledge, Perceived Trust and Perceived Use on Interest in Using Shopee Paylater

Sonia Bachtiar, Yuli kartika, Shafa Tasya Salsabila

405 - 416
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Analysis of the Effectiveness of Waqf Policy Management for Tafakulink Salam Products at PT Tafakul Keluarga, Medan Branch, in Accordance with the Fatwa of DSN MUI Number 106 of 2016

Muhammad Nasir, Yenni Samri Juliati Nasution , Budi Harianto

417-430
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Analysis of Financial Management and Supervision at Nurul Izzah Kindergarten in Medan

Khansa Amira Harahap, Kusmilawaty, Laylan Syafina

431-443
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Analysis of The Relationship Between Warranty and Returns on Consumer Loyalty at Car Dealership in the Application of Conditional Khiyar

Nabila Tasya Nurhafifah Manurung, Juliana Nasution, Ahmad Muhaisin B. Syarbaini

444-454
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Application of Artificial Intelligence in Improving Customer Experience at PT Chubb Life Insurance Medan

Rani Mailina, Marliyah, Budi Dharma

455-465
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The Role of Product Quality, Brand Image, and Promotion on Purchasing Decisions of Best Meat in Pekanbaru

Putra Eldi Riansyah, Eva Sundari

466-477
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Factors Influencing The Impulsive Buying Behavior of UINSU Students in Online Stores from an Islamic Economic Perspective, With Rational Choice as an Intervening Variable

Muhammad Sholeh Khan, Muhammad Syahbudi, Siti Aisyah

478 - 495
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Role of Pop-Up Advertising and Sales Promotion on Customer Purchasing Decisions with Customer Satisfaction as a Mediating Variable

Allfio Justin Zebaja Ristiand, Antonius Surjo Abdi

496 - 510
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Farmers Motivation to Change Land Use and Its Impact on Farmers Income

Nurliani Nurliani, Saida, Rasmeidah Rasyid, Ida Rosada, Asriadi

511 - 516
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Driving Profitability: Exploring The Impact of Diversifying Environmentally Friendly Project Credits on Bank Performance

Fananah V. Viverita

517 - 524
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Impact of Brand Experience and Brand Image on Outlet Satisfaction with Energizer Battery Brand

Nur Hilal, Hariyanto R. R. Djatola

525 - 535
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Strategy Analysis Using the Business Model Canvas Method Case Study: Hendy's Bakery in Tembung

Nurul Haliza Siregar, Sri Ramadhani, Muhammad Ikhsan Harahap

536-546
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The Impact of Online Advertising and Attitude on Consumer Purchase Intentions in the Food and Beverage Industry

Noviar Rizky Ramadhan, Daniel Dwi Juniarto, Raffi Danendra, Tranggono

547-556
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Understanding Human Resource Management: Exploring Psychological Dynamics and Strategic Approaches through Qualitative Description and Literature Review

Andri Irawan, Muhdi B. Hi Ibrahim

557 - 570
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Exploring the Role of Psychology in Strategic Human Resource Management: A Qualitative Perspective with Literature Review

Asti Asti, Muhdi B. Hi Ibrahim, Andri Irawan, Muh Yamin Noch, Duta Mustajab

571 - 587
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Human Resource Management Strategy: Integrating Psychological Perspectives through Qualitative Description and Literature Review

Diana Yanmiraty Hadjo, Muhdi B. Hi Ibrahim, Andri Irawan, Muh Yamin Noch, Duta Mustajab

585 - 599
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Strategic Human Resource Management: Descriptive Analysis of Psychological Factors and Literature Review

Otto Sada, Muh Yamin Noch, Andri Irawan, Muhdi B. Hi Ibrahim, Duta Mustajab

600 - 611
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The Influence of Workload on Burnout of Nurses at Sele Be Solu Provincial General Hospital, Sorong City During the Period of Endemic Transition of Covid-19 Through Role Stress as a Mediator

Digor Mufti, Rizka Cintya Edwar, Akmal Ridwan, Noormiati

612-622
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Social and Economic Interventions to Alleviate Poverty in Makassar City An Approach Using Human Capital Theory and Kurt Lewin's Change Model

Hasmin Tamsah, Jumiaty Nurung

623-639
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