Aim & Scope

Aim and Scope of the Jurnal Manajemen Bisnis
The Jurnal Manajemen Bisnis aims to serve as a leading platform for the dissemination of high-quality research and scholarly work in the fields of management and business. Our goal is to foster intellectual growth and contribute to the advancement of knowledge by publishing innovative and impactful research. We are committed to promoting a rigorous and multidisciplinary approach to understanding the complexities and dynamics of management and business practices across the globe.

The scope of the Jurnal Manajemen Bisnis includes, but is not limited to, the following areas:

Strategic Management

Business Strategy and Policy
Competitive Advantage
Strategic Decision Making
Corporate Governance and Ethics

Organizational Behavior and Human Resource Management

Leadership and Organizational Culture
Employee Motivation and Performance
Talent Management and Development
Diversity and Inclusion in the Workplace

Marketing and Consumer Behavior

Marketing Strategies and Practices
Brand Management
Consumer Behavior and Insights
Digital and Social Media Marketing


Corporate Finance and Financial Management
Investment and Portfolio Management
Financial Reporting and Analysis

Entrepreneurship and Innovation

Start-up Ventures and Entrepreneurial Ecosystems
Innovation Management
Small and Medium Enterprises (SMEs)
Technological and Business Innovation

Operations and Supply Chain Management

Operations Strategy and Process Improvement
Supply Chain Design and Management
Logistics and Distribution
Quality Management and Six Sigma

International Business and Globalization

International Trade and Investment
Cross-Cultural Management
Global Business Strategies
International Marketing and Finance

Information Systems and Technology Management

Management Information Systems (MIS)
E-Business and E-Commerce
Digital Transformation
IT Governance and Risk Management

Sustainability and Corporate Social Responsibility (CSR)

Sustainable Business Practices
Corporate Social Responsibility Initiatives
Environmental Management
Social Impact and Ethical Business

Public Administration and Policy

Public Sector Management
Policy Analysis and Development
Public-Private Partnerships
Governmental and Non-Governmental Organizations (NGOs)