Aim & Scope

Aim

Jurnal Manajemen Bisnis aims to serve as a scholarly platform for disseminating high-quality, original, and impactful research in the fields of management and business. The journal is committed to advancing theoretical, empirical, and practical knowledge concerning contemporary management issues, sustainable business practices, and organizational transformation in an increasingly digital, dynamic, and uncertain business environment.

The journal welcomes quantitative, qualitative, mixed-methods, experimental, comparative, case-based, conceptual, bibliometric, meta-analytic, and systematic literature review studies. All manuscripts are expected to demonstrate methodological rigor, theoretical relevance, originality, and meaningful implications for management practice, public policy, organizational development, or sustainable societal transformation.

The journal promotes multidisciplinary and contextually relevant research that addresses the challenges faced by businesses, public organizations, and society, particularly in emerging and developing economies. It encourages studies that offer meaningful theoretical contributions, robust methodological approaches, and practical implications for managers, entrepreneurs, policymakers, and other organizational stakeholders.

Particular emphasis is placed on research that supports ethical, inclusive, resilient, innovative, and environmentally responsible management practices. The journal welcomes quantitative, qualitative, mixed-method, conceptual, comparative, case-based, and systematic literature review studies that contribute to the development of responsible and sustainable management and business scholarship.

Scope

The scope of Jurnal Manajemen Bisnis includes, but is not limited to, the following areas:

1. Strategic Management and Sustainable Competitiveness

  • Strategic planning, implementation, and control

  • Competitive advantage and organizational performance

  • Dynamic capabilities and organizational agility

  • Business model innovation and transformation

  • Organizational resilience and crisis management

  • Sustainable strategy and long-term value creation

  • Corporate governance, business ethics, and accountability

  • Environmental, Social, and Governance—ESG practices

2. Organizational Behavior and Human Resource Management

  • Leadership and organizational culture

  • Employee motivation, engagement, and performance

  • Talent management and human resource development

  • Employee well-being and quality of work life

  • Diversity, equity, inclusion, and belonging

  • Green and sustainable human resource management

  • Digital human resource management and people analytics

  • Artificial intelligence, automation, and the future of work

  • Remote, hybrid, and flexible working arrangements

  • Organizational change and employee adaptability

3. Marketing and Consumer Behavior

  • Strategic and contemporary marketing management

  • Consumer behavior and customer insights

  • Brand management, brand experience, and brand engagement

  • Digital, social media, and artificial intelligence-driven marketing

  • Customer experience and omnichannel marketing

  • Sustainable, ethical, and responsible consumption

  • Green marketing and environmentally responsible branding

  • Service marketing and relationship marketing

  • Marketing analytics and data-driven decision-making

  • Consumer privacy and ethical use of customer data

4. Financial Management and Sustainable Finance

  • Corporate finance and financial management

  • Investment and portfolio management

  • Financial performance and firm value

  • Financial reporting, transparency, and accountability

  • Risk management and financial resilience

  • Financial technology and digital financial services

  • Sustainable finance, green finance, and ESG investment

  • Behavioral finance and financial decision-making

  • Financial inclusion and responsible financing

5. Entrepreneurship, Innovation, and Small Business Management

  • Entrepreneurship and entrepreneurial orientation

  • Start-ups and entrepreneurial ecosystems

  • Micro, small, and medium enterprise management

  • Social, green, and sustainable entrepreneurship

  • Women, youth, and inclusive entrepreneurship

  • Innovation management and open innovation

  • Digital entrepreneurship and platform-based businesses

  • Creative economy and local business development

  • Business incubation, acceleration, and entrepreneurial capability

6. Operations and Sustainable Supply Chain Management

  • Operations strategy and process improvement

  • Supply chain design and management

  • Green and sustainable supply chain management

  • Supply chain resilience and risk management

  • Logistics, distribution, and transportation management

  • Circular economy and resource efficiency

  • Quality management and continuous improvement

  • Smart manufacturing and Industry 4.0 or Industry 5.0

  • Sustainable production and responsible sourcing

7. Information Systems and Technology Management

  • Digital transformation and digital business strategy

  • Management information systems

  • Artificial intelligence and machine learning in management

  • Big data analytics and managerial decision-making

  • E-business, e-commerce, and digital platforms

  • Technology adoption and digital capability

  • Cybersecurity, data governance, and information risk

  • IT governance and technology-enabled organizational change

8. International Business and Global Management

  • International business strategy

  • International trade and investment

  • Cross-cultural and comparative management

  • Global leadership and international human resource management

  • Global marketing and international finance

  • Global value chains and supply networks

  • Geopolitical uncertainty and international business resilience

  • Management practices in emerging and developing economies

9. Sustainability and Responsible Business

  • Sustainable business practices and organizational sustainability

  • Corporate social responsibility and corporate citizenship

  • Stakeholder management and shared value creation

  • Environmental management and climate-related business strategies

  • Sustainable Development Goals—SDGs and business management

  • Social impact, inclusive business, and community development

  • Business responses to climate change and environmental challenges

  • Sustainability reporting and responsible business performance

  • Just transition and low-carbon business transformation

10. Public, Nonprofit, and Policy Management

  • Public-sector and nonprofit management

  • Public policy analysis and implementation

  • Public service innovation and digital government

  • Public-private partnerships

  • Governance and institutional management

  • Social innovation and community-based organizations

  • Sustainable public administration

  • Management of governmental and nongovernmental organizations

Cross-Cutting Contemporary Issues

The journal particularly encourages manuscripts addressing contemporary and emerging management issues, including artificial intelligence, digital disruption, organizational resilience, climate change, ESG, sustainable development, circular economy, employee well-being, inclusive workplaces, responsible innovation, data ethics, and the future of work.

Manuscripts should demonstrate a clear contribution to management and business knowledge and provide relevant implications for theory, organizational practice, public policy, or sustainable societal development.