Vol. 12 No. 1 (2025): March

Articles

• The Relationship of Quality of Work-Life With Job Satisfaction of Fashion-Retail Company Employees at PT. X

  Shifa Maulia Mursalim, Ajheng Mulamukti A Pratiwi

  1-11

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• The Effect of Green Intrinsic and Extrinsic Motivation on Green Product Purchase Behavior Mediated by Green Product Purchase Intention

  Riang Anggun Hermalia, Rini Kuswati

  12-24

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• The Role of Heritage Image as an Intervening Factor in Increasing Visits to Lawang Sewu

  Novia Rahma Dina, Firdaus, Edy Purwanto, Jumai

  25-38

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• The Impact of Brand Storytelling and Brand Image on Marketing Performance: A Case Study of Grab Indonesia

  Michelle Zuhrotul Hayati, Firdaus, Jumai, Farikha Nur Aini

  39-54

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• The Influence of Brand Image and Packaging on Loyalty through Customer Satisfaction A Study of Amplang Obic Customers in Ketapang Regency

  Nabila Oktaviani, Neni Triana

  55-69

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• Enhancing Village Government Performance through the Merit System Insight from Sirna Jaya Village

  Tri Rayan Abdul Malik

  70-76

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• The Impact of Location and Price on Purchase Decisions for Kencana Park Housing in Kubu Raya Regency (West Kalimantan)

  Yunike Mulanda, Fita Kurniasari

  77-87

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• The Influence of Motivation and Self-Efficacy on Normative Commitment of Teachers at SMK Negeri 4 Pontianak

  Andi Siska Agustina, Irfan Mahdi

  88-100

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• The Decision Making of Cryptocurrency Investment in Digital Literacy and Motivation Among Generation Z Through Investment Interest in Indonesia

  Retno Purwani Setyaningrum, Wiyatur

  101-115

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• Losing Moment Project Accessories: The Impact of Product Quality & Promotion toward Repurchase Intention through Costumer Satisfaction

  Adella Kamitha, Helman Fachri, Muhammad Ebuziyya Alif Ramadhan

  116-132

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• Determinant of Brand Equity on Customer Satisfaction and Loyalty a Case Study of Kopi Kenangan, Ngagel Surabaya

  Savi Nadine Assalma Alhamdany, Sri Tjondro Winarno, Mubarokah

  133-145

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• The Influence of Experiential Marketing and Store Atmosphere on Repurchase Intention through Consumer Satisfaction at Tyga Per Ampat Cafe

  Elsa Muryati, Sukardi

  146-161

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