Vol. 13 No. 1 (2026): March

Articles

• Influence Green Human Resource Management to Corporate Reputation and Employee Well-Being Moderated by Organizational Culture at ABC Hospital

  Andita Rizky Cinanthia, Oscar Jayanagara

  01 - 15

  • PDF

• The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers

  Cantika Nur Kholifah, Putu Nina Madiawati

  16-28

  • PDF

• The Influence of Atmosphere, Price, Location, and Product Design on Consumer Satisfaction Case Study of Kopi Kulo in Bandar Lampung

  Sulinda Maulana, Febrian Eko Saputra

  29 - 42

  • PDF

• Transformational Leadership in Facing VUCA (Volatility, Uncertainty, Complexity, Ambiguity) Challenges: A Case Study at PT Telkom Kediri Branch

  Dimas Arif Prayudha

  43 - 49

  • PDF

• Influence of knowledge, advertising, and price on Gen Z’s eco-friendly purchase decisions for The Body Shop

  Dina Puspita Sari, Tri Nur Wahyudi

  50 - 58

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• The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator

  Putri Kusuma Wulandari, Fathor AS, Darul Islam

  59 - 74

  • PDF

• Implementation of Human Resource Development in Improving The Skills and Competitive Capabilities of Employees on PT. BPR Rohil from The Perspective of Maqasid Al-Syari’ah Abu Yusuf

  Amrin

  75 - 90

  • PDF

• The Influence of Marketing Strategies and Digital Services of Sharia Business Ethics on The Income of Gen-Z Photography Services From A Sharia Economic Perspective Case Study of Photo Studio in Bengkalis Regency

  Arif Rahman

  91 - 105

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• Implementation of Smart Card Application to Improve Payment Transparency and Monitor Student Development from The Maqashid Syariah Perspective

  Muhammad Miftahurrazak

  106 - 121

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• The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan

  Diah Retnowati, Erny Rachmawati, Fatmah Bagis, Arini Hidayah

  122 - 136

  • PDF

• Marketing Strategies and Customer Acquisition in Multipurpose Umrah Budget Fund Products: Evidence from FIF Group Amitra Syariah

  Wildah Khoiriah Siregar, Yenni Samri Juliati Nasution, Nurlaila

  137-152

  • PDF

• The Influence of Sharia Financial Literacy and Risk Perception on the Decision to Use Sharia Mobile Banking by Generation Z

  Inayah Ardiah, Marliyah, Yenni Samri Juliati Nasution

  153-170

  • PDF

• Operational Efficiency and Business Diversification for the Financial Sustainability of 3 Kg LPG Stations: Mediating Cash Flow Resilience

  Rengga Aditya, M. Boy Singgih Gitayuda, Purnamawati

  171 - 188

  • PDF

• From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots

  Debrian Ruhut Saragih, Grisna Anggadwita

  189 - 207

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• The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable

  Zacky Makarim, Nizar Alam Hamdani, Hilman Rismanto

  208 - 218

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• Implementation of Lean Management in Reducing Waste and Increasing Productivity of Intercity Bus Transportation RAPI

  Muhammad Syahrozi Lubis, Nurlaila, Nurbaiti

  219-233

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