Hubungan Intervensi Referensi Sekitar, Dan Stimuli Lingkungan Terhadap Keputusan Pembelian Konsumen Pada Perusahaan McDonald’s
DOI:
https://doi.org/10.56750/pmmme440Keywords:
Referensi Sekitar, Stimuli Lingkungan, Keputusan Pembelian KonsumenAbstract
Penelitian ini bertujuan untuk menganalisis pengaruh referensi sekitar, yang meliputi produk, pelayanan, dan citra merek, serta stimuli lingkungan, yang terdiri atas harga dan tempat, terhadap keputusan pembelian konsumen. Pendekatan yang digunakan adalah penelitian kuantitatif dengan data primer yang diperoleh melalui kuesioner serta data sekunder sebagai data pendukung. Penelitian dilaksanakan pada konsumen McDonald’s di Kota Makassar. Populasi penelitian bersifat infinite population, dengan jumlah sampel sebanyak 200 responden yang ditentukan berdasarkan kriteria tertentu. Analisis data dilakukan menggunakan Partial Least Square (PLS), meliputi uji validitas, uji reliabilitas, nilai R-square, F-square, pengujian pengaruh langsung, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa referensi sekitar berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Demikian pula, stimuli lingkungan terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen.
References
Abdullah, M. C., & Suyono, J. (2003). The Effect Of Product Quality , Service Quality , Reference Groups For Repurchase Intention In A Kopi. Hellier, 282–288.
Adawiah, A. Y. (2020). Pengaruh citra merek dan iklan di media sosial terhadap keputusan pembelian (studi pada mc donald’s a.p. pettarani makassar).
Agusty, Z., Syamsul, L., Sumarwan, U., & Najib, M. (2020). The Influence of Marketing Mix on Brand Image , Motivation and Students Decision to Choose Graduate Studies of IPB University. Journal of Consumer Sciences, 05(02), 139–156.
Aji, N. S. (2019). The Influence Of Products And Promotions On Purchasing Decisions Mediated In Purchase Motivation. Journal of Applied Management (JAM), 17(1).
Albari, A. (2020). The Influence of Product Price on Consumers’ Purchasing Decisions. Review of Integrative Business and Economics Research, 7(2), 1–11.
Ali, H. (2017). Purchase Decision Model: Analysis of Brand Image, Brand Awareness and Price (Case Study SMECO Indonesia SME products) 1. Saudi Journal of Humanities and Social Sciences, 2(1), 621–632. https://doi.org/10.21276/sjhss
Ali, H., Narulita, E., & Nurmahdi, A. (2018). The Influence of Service Quality, Brand Image and Promotion on Purchase Decision at MCU Eka Hospital. Saudi Journal of Business and Management Studies ( SJBMS ), 6663, 88–97. https://doi.org/10.21276/sjbms.2018.3.1.12
Amron, A. (2018). Effects of Product Quality, Price, and Brand Image on the Buying Decision of City Car Product. Archives of Business Research, 6(4), 1–8. https://doi.org/10.14738/abr.64.4374
Angelina Rares, R. J. J. (2015). Pengaruh Modal Kerja, Aset, Dan Omzet Penjualan Terhadap Laba Umkm Di Wilayah Surakarta. EMBA, 3(2), 5–10. http://ci.nii.ac.jp/naid/110000039498/
Anggriawan, J., & Brahmayanti, I. A. S. (2016). Pengaruh Produk, Harga Dan Tempat Terhadap Keputusan Pembelian Konsumen Di Pt. Finele (Amala Gold Shop) Pasar Atom Mall Surabaya. Jurnal Ekonomi & Bisnis, 1(1), 11–30.
Angraini, J. A., Sudapet, D. E. I. N., & Subagio, H. D. (2019). The Effect Of Promotion, Quality Of Products, And Prices On Purchase Decisions (Case Study On Printing Convection KAOSAN AE Surabaya). Journal Of Word Conference, 1(1), 225–234.
Ansari, S., Ansari, G., Ghori, M. U., & Kazi, A. G. (2019). Impact of Brand Awareness and Social Media Content Marketing on Consumer Purchase Decision. Journal ofPublic Value and Administration Insights, 2(2), 5–10. https://doi.org/10.31580/jpvai.v2i2.896
Arianto, B. (2016). The Effect of Product Quality , Price , Promotion Towards Purchase Decision and Consumer Loyalty of Tiga Serangkai Books in Riau Province.
Arie, M., & Ambolau, P. (2015). Penelitian ini bertujuan untuk: (1) Meneliti pengaruh Kesadaran Merek terhadap Keputusan Pembelian. (2) Meneliti pengaruh Citra Merek terhadap Keputusan Pembelian. (3) Meneliti pengaruh Kesadaran Merek dan Citra Merek secara simultan terhadap Keputusan Pe. 2(2), 1–8.
Ariyuni, D., Yusuf, D., & Msi, S. (2020). THE INFLUENCE OF PRICE PERCEPTION , QUALITY OF SERVICE AND WORD OF MOUTH ON PURCHASE DECISIONS ( Study at Starbucks Coffee Gambir Station ). STEI Journal of Economics, 22(11), 1–19.
Asnain, K., & Widiartanto. (2021). Pengaruh Brand Image , Brand Awareness Dan Product Quality Terhadap Keputusan Pembelian Laptop Merek Asus ( Studi Pada Konsumen Laptop ASUS di Plasa Simpang Lima Semarang ). Jurnal Administrasi Bisnis, X(I), 813–822.
Athar, H. S. (2020). The Effect Of Brand Image, Price And Promotion On The Decision To Stay At Cadaka Hotel - Central Java. Endocrine, 9(May), 6.
Ayuningsih, F., & Maftukhah, I. (2020). The Influence of Product Knowledge, Brand Image, and Brand Love on Purchase Decision through Word of Mouth. Management Analysis Journal, 9(4), 355–369. https://doi.org/10.15294/maj.v9i4.40796
Azmy, A., Nauyoman, D., & Zakky, M. (2020). The Effect Of Brand Image And Perception Of Products On The Purchase Decisions Of Matic Motorcycle In East Belitung. Jurnal Administrasi Bisnis, 9(1), 31–42. https://doi.org/10.14710/jab.v9i1.25278
Bantu Tampubolon, M. L. P. (2017). Influence of Brand Image And Quality Service Through the Buying Decision Against Interests Buy ( Case Study On KASKUS). Economics Faculty, University Of HKBP Nommensen, 1(77037).
Boediono, M. (2018). Omzet Sealantwax. Jurnal Manajemen Dan Start-Up Bisnis, 3(April), 1–10.
Bulan, M. T. (2020). Analysis Of The Effect Of Service Quality, Price And Perceptions Of Risk Online Shopping Against Purchase Interest In ECommerce Customers Pt. Matahari Department Store Tbk Kupang Branch. Jurnal Bisnis Dan Manajemen, 4(1), 45–64.
Cahyani, N. S., Joyce Lapian, S. L. H. V, & Tumiwa, J. (2017). The Efect of Brand Image…. 354 Jurnal EMBA, 5(2), 354–362.
Cahyono, A. (2015). The Influence of Brand Image and Brand Personality on Brand Loyalty. Australian Journal of Basic and Applied Sciences, 9(7), 493–497.
Chandra, T., & Hakim, L. (2015). The Influence of Location , Products , Promotions , Services with Respect to The Influence of Location , Products , Promotions , Services with Respect to Consumer Behavior ( Studies in the Indo March Raya Darmo Surabaya ). December. https://doi.org/10.5539/res.v7n12p48
Che, J. W. S., Cheung, C. M. K., & Thadani, D. R. (2017). Consumer purchase decision in instagram stores: The role of consumer trust. Proceedings of the Annual Hawaii International Conference on System Sciences, 2017-Janua, 24–33. https://doi.org/10.24251/hicss.2017.004
Darmawan, M. D. (2018). The Effect Of Price , Product Quality , Promotion , Social Factor , Brand Image On Purchase Decision Process Of Loop Product On Youth Segment ( Case Study Of Pt Telekomunikasi Selular ). International Seminar & Conference on Learning Organization ISCLO, 294–309.
Desi Purwanti Atmaja, M. F. A. (2013). Pengaruh Produk, Harga, Lokasi Pengaruh Produk, Harga, Lokasi Dan Kualitas Layanan Terhadap Keputus
Barrimi, M., Aalouane, R., Aarab, C., Hafidi, H., Baybay, H., Soughi, M., Tachfouti, N., Nejjari, C., Mernissi, F. Z., Rammouz, I., & McKenzie, R. B. (2013). Encephale, 53(1), 59–65. http://dx.doi.org/10.1016/j.encep.2012.03.001
Desyana, & Basri, H. A. (2019). The Influence of Brand Image , Product Quality , Brand Awareness on Satisfaction and the Impact on Customer ’ s Loyalty of PT . Altindo Mulia. International Journal of Innovative Science and Research Technology, 4(8), 129–137.
Dini Hidayah, I. (2020). Influence of Price, Product Quality, Location, Brand Image, and Word of Mouth on Purchasing Decisions at Bacarito Padang Cafe with Buy Interest as a Moderation Variable. Advances in Economics, Business and Management Research, 124(2018), 710–716.
Erfika Rahmi Muharromah, Dede R. Oktini, SE., M.P & Nina Maharan, SE., M. S. (2017). Pengaruh Lokasi dan Harga Terhadap Keputusan Pembelian Konsumen (Studi pada Rumah Makan Ayam Lexa di Rancaekek). Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung. Prosiding Manajemen. Manajemen Gelombang 2 Tahun Akademik, 872–876.
Fauziah, F. (2019). Pengaruh Sales Promotion, Brand Image Dan Instore Display Terhadap Keputusan Pembelian (Studi Pada Konsumen Hypermarket Dan Giant Gresik). Jurnal Riset Entrepreneurship, 2(2), 54. https://doi.org/10.30587/jre.v2i2.983
Foster, B. (2017). Impact of Brand Image on Purchasing Decision on Mineral Water Product “Amidis” (Case Study on Bintang Trading Company). American Research Journal of Humanities and Social Sciences, 2(1), 1–11. https://doi.org/10.21694/2378-7031.16023
Giri, I., & Jatra, I. (2014). Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian. E-Jurnal Manajemen Universitas Udayana, 3(11), 255278. http://repository.iainpurwokerto.ac.id/9317/
Gulliando, D., & Shihab, M. S. (2019). The Effect of Product Quality, Price and Promotion on the Purchase Decision of Telkomsel Service Products. International Journal of Innovative Science and Research Technology, 4(9), 419–425.
Gulzar, A. (2018). Impact of brand image , trust , and affect on consumer brand extension attitude : The mediating role of brand loyalty. International Journal of Economics and Management Sciences, 1(5, 2011), 73–79.Hadi Arjuna, S. I. (2020). Effect Of Brand Image, Price And Quality Of The Product On The Smartphone Purchase Decision. EkBis - Jurnal Ekonomi Dan Bisnis, 3(2), 294–305.
Haeruddin, M. I. W. (2021). The Influence of Brand Equity on Consumer’s Purchase Decision: A Quantitative study. PINISI Discretion Review, 4(2), 211. https://doi.org/10.26858/pdr.v4i2.19698
Hafi, M. (2020). An Empirical Implementation Of Marketing Mixes On Purchasing Decisions Of Products At Pt Berlian Gresik In Indonesia.International Journal of Economics, Business and Management Research, 4(04).
Hair, J. F., Henseler, J., Dijkstra, T. K., & Sarstedt, M. (2014). Common beliefs and reality about partial least squares: comments on Rönkkö and Evermann.
Hanzaee, K. H., & Farsani, F. T. (2011). The effects of brand image and perceived public relation on customer loyalty. World Applied Sciences Journal, 13(2), 277–286.
Hapsoro, B. B., & Hafidh, W. A. (2018). The Influence Of Product Quality, Price, And Brand Image On Motorcycle Purchase Decisions (A Case Study On Yamaha Motorcycle Customers At The Johar Baru Dealer Jakarta Center). Journal of Business and Entrepreneurship, 7(1), 40–50.
Haro, A., Oktaviana, D., Dewi, A. T., & Anisa, W. (2020). The Influence of Brand Image and Service Quality towards Purchase Intention and Its Impact on the Purchase Decision of Samsung Smartphone. 2020, 329–336. https://doi.org/10.18502/kss.v4i6.6609
Havidz, H. B. H., & Mahaputra, M. R. (2020). Perception And Promotion ( Literature Review Of Marketing. Dinasti International Journal of Economics, Finance & Accounting, 1(4), 727–741. https://doi.org/10.38035/DIJEFA
Hermiyenti, S., & Wardi, Y. (2019). A Literature Review on The Influence of Promotion, Price and Brand Image to Purchase Decision. 64, 538–545. https://doi.org/10.2991/piceeba2-18.2019.34
Heskiano, H., Syah, T. Y. R., & Hilmy, M. R. (2020). Social Media Marketing Relations, Brand Awareness to Brand Loyalty Through The Brand Image. Journal of Multidisciplinary Academic, 4(4), 208–214.
Hidayat, A., Triyani, D., & Prapti, L. (2019). the Influence of Product Quality, Price Perception, and Brand Image on Furniture Purchase At Pt. Jati City Furindo Jepara. Economics and Business Solutions Journal, 3(2), 67. https://doi.org/10.26623/ebsj.v3i2.1598
Ifeanyichukwu, C. D. (2016). Effect of Celebrity Endorsements on Consumers Purchase Decision in Nigeria. International Research Journal of Management, IT & Social Sciences, 3(9), 103. https://doi.org/10.21744/irjmis.v3i9.261
Inka Imalia, I. A. (2020). The Influence Of Price , Facilities , And Location To Purchase Decision. Sekolah Tinggi Ilmu Ekonomi Indonesia, 1–17.
Jannah, R., Mappatompo, A., & Haanurat, I. (2019). The Influence of Product Quality and Promotion on Customer Satisfaction and Its Impact on Customer Loyalty PT. Mahakarya Sejahtera Indonesia. Proceeding UII-ICABE, 1(1), 201–206. https://journal.uii.ac.id/icabe/article/view/14714
Juhaeri, J. (2020). The Influence of Brand Image, Service Quality, Price Perception and Trust on the Purchase Decision of Welding Workshop Welding Www.Kanopirumah.Com. PINISI Discretion Review, 2(1), 17. https://doi.org/10.26858/pdr.v2i1.13219
Jung, N. Y., & Seock, Y. K. (2016). The impact of corporate reputation on brand attitude and purchase intention. Fashion and Textiles, 3(1). https://doi.org/10.1186/s40691-016-0072-y
Khrisnanda, H. R. R. (2021). Management Department of Economics and Business Faculty of Diponegoro University Jl. Prof. Soedharto SH Tembalang, Semarang 50239, Phone: +622476486851. Journal, Diponegoro Management, O F, 10(2), 1–9.
Khu, S., & Sukesi. (2020). Analysis of the Effect of Brand Experience on Brand Loyalty. Jurnal Bisnis Dan Manajemen, 4(1), 65–83.
Lestari, S., & Noersanti, S. S. (2020). PT. Lumbung Bumi Perkasa) Price Effect Of Product Quality, Promotion And Brand Image On The Purchase Decision Of Kingkong Brand. Pengaruh Kualitas Produk, 1–20. http://repository.stei.ac.id/id/eprint/2423
Lolowang, A. C., Mekel, P. A., & Trust, B. (2014). Brand Trust And Brand Affect Have The Impact To Brand Loyalty Pond’s Skin Care In Manado. ISSN 2303-1174 Anggreiny C. Lolowang, Peggy A. Mekel, 2(1), 142–149.
Masnia Mahardi Yanuar, Nurul Qomariah, B. S. (2017). Dampak kualitas produk, 128 harga, promosi dan kualitas pelayanan terhadap kepuasan pelanggan optik marlin cabang jember. Jurnal Manajemen Dan Bisnis Indonesia, 3(1), 61–80.
Maulana, Y. S., Marista, M., Nurjanah, D. S., & Hadiani, D. (2021). The Effect Of Brand Image and Brand Trust On Oppo Cellphones Purchase Decision In Banjar City. Business Management Journal, 8(2), 214 – 225.
Mbete, G. S., & Tanamal, R. (2020). Effect of Easiness, Service Quality, Price, Trust of Quality of Information, and Brand Image of Consumer Purchase Decision on Shopee Online Purchase. Jurnal Informatika Universitas Pamulang, 5(2), 100. https://doi.org/10.32493/informatika.v5i2.4946
Mukarromah, D. S., & Rofiah, C. (2019). Pengaruh Citra Merek, Desain Produk Dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Merek Bata. JMD: Jurnal Riset Manajemen & Bisnis Dewantara, 2(1), 27–36. https://doi.org/10.26533/jmd.v2i1.346
Mulia, C. D. T. (2016). Pengaruh citra merek, harga, dan lokasi terhadap Keputusan pembelian perumahan pada pt. bintang mitra sejahtera. In Skripsi.
Mulyono, H. (2016). BRAND AWARENESS AND BRAND IMAGE OF DECISION MAKING ON UNIVERSITY. 18(2), 163–173. https://doi.org/10.9744/jmk.18.2.163
Murdapa, P. (2020). The Effect of Price, Product Design, Product Quality and Brand Image on Purchase Decisions. https://doi.org/10.4108/eai.3-10-2019.2291907
Nada, N. (2020). The Impact Of Word Of Mouth And Brand Image On Buying Decisions Of Zomato Gold’s Membersh. Int’l J. of Org. Bus. Excellence, 3(2), 77–86.Nadyakarina, A. V. (2017). Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian (Mcdonald Epicentrum Plaza Festival). In Skripsi.
Nelwan, J., Pangemanan, S. S., & Tielung, M. V. J. (2016). the Influence of Brand Image, Perceived Quality and Country of Origin Toward Consumer Purchase Decision of Smartphone Product in Manado. Jurnal Berkala Ilmiah Efisiensi, 16(3), 168–176.
Nurdiyanto, A. D., & Purnomo, M. (2021). Pengaruh Kesadaran Merek, Citra Merek Dan Komunikasi Pemasaran Terhadap Ekuitas Merek. Jmbi Unsrat 129(Jurnal Ilmiah Manajemen Bisnis Dan Inovasi Universitas Sam Ratulangi)., 7(3). https://doi.org/10.35794/jmbi.v7i3.31443
Nurhayati, S. (2017). Pengaruh citra merek, harga dan promosi terhadap Keputusan pembelian handphone samsung di yogyakarta. JBMA – Vol. IV, No. 2, September 2017 ISSN : 2252-5483, IV(2), 60–69.
Nuril M, D., & Handayani, Y. I. (2020). The Effect Of Brand Image, Quality Products And Price On Samsung Handphone Decision Purchase. ABM : International Journal of Administration, Business and Management, 1(1), 1–9. https://doi.org/10.31967/abm.v1i1.380
Oktarini, R. (2020). Pengaruh Harga dan Citra Merek Terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Tangerang. Jurnal Pemasaran Kompetitif, 3(3), 52. https://doi.org/10.32493/jpkpk.v3i3.5016
Patmala, H. S., & Fatihah, D. C. (2021). Pengaruh Kualitas Pelayanan Terhadap Keputusan Pembelian Di Ukmmart Kartikawidya Utama. JIMEA | Jurnal Ilmiah MEA (Manajemen, Ekonomi, Dan Akuntansi), 5(3), 1154–1170.
Permana, A. W. (2021). The Influenceof Social Media , Brand Awareness , Brand Image , Brand Experience Through Satisfactionand TrustonPurchaseDecisionsDuring The COVID-19 Pandemic. In aijbm.com (Vol. 4, Issue 01, pp. 7–15). http://www.aijbm.com/wpcontent/uploads/2021/01/B410815.pdf
Pramono, R., Maleachi, S., Bernarto, I., & Djakasaputra, A. (2021). Investigation Purchase Decision Through Brand Trust , Brand Image . Price . Quality of Product : A perspective Service Dominant Logic Theory. Jurnal Ilmiah Manajemen, 9(1), 51–59.
Prayogi, S., Santosa, A., Manajamen, P., Ekonomi, F., Mercu, U., & Yogyakarta, B. (2019). THE INFLUENCE OF PRODUCT QUALITY , PRICES AND PROMOTIONS ON INTEREST IN BUYING SRI SULASTRI ’ S BATIK. E- Jurnal Apresiasi Ekonomi, 7(1), 9–17.
Purba, P. Y., Andi, A., Pratiwi, T., Jensen, J., & Irwansyah, A. (2020). Product Prices, Service Quality, Promotion Affect Decisions on Purchasing Motorcycle Parts. International Journal of Social Science and Business, 4(3), 455. https://doi.org/10.23887/ijssb.v4i3.28236
Purnomo, B. R. (2021). Analysis Of The Influence Of Brand Image And Brand Trust On Purchasing Decisions Through Brand Loyalty (Study On Lapis Kukus Pahlawan Bread). Jurnal Bisnis Dan Manajemen, 5(1), 59–67.Puspa, N. (2017). Pengaruh Harga Dan Lokasi Terhadap Keputusan Pembelian (Studi Kasus Pada Perumahan Ciujung River Park Serang, Banten). Jurnal Ilmiah Manajemen Bisnis, 3(02), 1–11.
Putra, F. F., & Nellyaningsih, D. (2018). Pengaruh Brand Awareness Dan Brand Image Terhadap Keputusan Pembelian Produk Adidas ( Studi Kasus Pada Mahasiswa Universitas Telkom ) the Influence of Brand Awareness and Brand Image on the Purchase Decisions of Adidas Products ( Case Study of Telkom Univ. 4(3), 1019–1026.
Putu, N., Suastari, W., & Rastini, N. M. (2019). The Role of Brand Image Mediate the Influence Country of Origin on Purchasing Decisions on OPPO Smartphones in Denpasar City. International Journal of Management and Commerce Innovations, 6(2).
Rachmawati, H. (2017). The Influence Of Perception On Purchasing Decision Of Soy Sauce Sachet In Rural And Urban Area. Journal of Consumer Sciences, 02(02), 1–14.
Rafdinal, W., & Amalia, F. A. (2019). Increasing Purchase Decisions on Palm Oil Seeds Through Marketing Mix and Trust. 354(iCASTSS), 192–198. https://doi.org/10.2991/icastss-19.2019.41
Rahmawati, K. S. (2020). The Influence of Brand Image to Purchase Decisions: Survey on Z Generation as Kopilogi’s Consumer. Management and Entrepreneurship …, 1(4), 141–146. http://ejournals.fkwu.uniga.ac.id/index.php/MERR/article/view/121
Ramadhan, R., Permana, D., & Ph, D. (2020). Effect Of Product Quality, Price Perception, Purchase Decisions Distribution, And Implications On Customer Satisfaction At Pt. Xyz. International Journal of Research in Science and Technology, 10, 86–94. https://doi.org/10.37648/ijrst.v10i02.007
Rimawan dkk. (2017). The Influence of Product Quality, Service Quality and Trust on Customer Satisfaction and Its Impact on Customer Loyalty (Case Study PT ABC Tbk). International Journal of Scientific & Engineering Research, 8(7), 2330–2336.
Riyono, G. E. B. (2016). Pengaruh Kualitas Produk, Harga, Promosi Dan Brand Image Terhadap Keputusan Pembelian Produk Aqua Di Kota Pati. Jurnal Stie Semarang, 8(2), 92–121.
Rizan, M., Nauli, M. O., & Mukhtar, S. (2017). the Influence of Brand Image, Price, Product Quality and Perceive Risk on Purchase Decision Transformer Product Pt. Schneider Indonesia. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 8(1), 101–119. https://doi.org/10.21009/jrmsi.008.1.06
Rizki, N. (2020). Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Parfum Di Kota Banda Aceh (Studi di Kecamatan Syiah Kuala). In Skripsi (pp. 1–132).
Rofiq, A., & Suyono, J. (2019). The Effect Of Price , Product Quality , And ElectronicWord Of Mouth ( Ewom ) On The Intention. Jurnal of WorldConference, 203–210.
Rosanti, N., Karta Negara Salam, & Panus. (2021). The Effects of Brand Image and Product Quality on Purchase Decisions. Quantitative Economics and Management Studies, 2(6), 365–375. https://doi.org/10.35877/454ri.qems360Rumokoy , F., Pangemanan, S., & Manorek, S. (2015). The Influence of Brand Image, Advertising,perceived Price Toward Consumer Purchase Intention at Samsung Smartphone. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 3(4), 661–670.
Sari, D. P., & Ali, M. M. (2020). Analysis of the Effect of Product Quality and Service Quality on Customer Satisfaction PT. Hargen Nusantara Tangerang. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(1), 204–211.
Sari Dewi, L. G. P., Edyanto, N., & Siagian, H. (2020). The Effect of Brand Ambassador, BrandSari Dewi, L. G. P., Edyanto, N., & Siagian, H. (2020). The Effect of Brand Ambassador, Brand Image, and Brand Awareness on Purchase Decision of Pantene Shampoo in Surabaya, Indonesia. SHS Web of Conferences, 76, 01023. SHS Web of Conferences, 76, 01023.
Setiyani, S. I. (2005). The Effect Of Prices, Quality Of Products, And Brand Image On Purchase Of Cat Nippon Decisions Paint With Promotion As A Moderation Variable (Case study on Distributor of Nippon paint paint in Ngaliyan District, Semarang City). Science, 1–4.
Shafa, P. M., & Hariyanto, J. (2020). The Influence Of Prices , Product Reviews , And Payment Methods On Purchase Decisions In Online Shopping Through The Shopee Application ( Case Study on Shopee Application Users in Bekasi ). Sekolah Tinggi Ilmu Ekonomi Indonesia, 1–17.
Simbolon, F. P., Handayani, E. R., & Nugraedy, M. (2020). The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car. Binus Business Review, 11(3), 187–196. https://doi.org/10.21512/bbr.v11i3.6420
Sinaga, E. P. (2017). KEPUTUSAN PEMBELIAN KONSUMEN PADA SHOWROOM IVO MOBIL TRITURA MEDAN. In Skripsi, Program Studi Ilmu Administrasi Niaga/Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Sumatera Utara.
Sipahutar, M. (2017). Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Merek Samsung Jenis Android Pada Mahasiswa Program Studi Manajemen Universitas Medan Area. In Skripsi(pp. 1–73).
Solihin, D., & Setiawan, R. (2021). The Influence of Brand Image and Atmosphere Store on Purchase Decision for Samsung Brand Smartphone with Buying Intervention as Intervening Variables. International Journal of Social Science and Business, 5(2), 262–270.
Sudaryanto, Suroso, I., Pansiri, J., Umama, T. L., & Hanim, A. (2021). Impact of culture, brand image and price on buying decisions: Evidence from East Java, Indonesia. Innovative Marketing, 17(1), 130–142. https://doi.org/10.21511/im.17(1).2021.11
Suhaily, L. (2017). EFFECT OF PRODUCT QUALITY , PERCEIVED PRICE AND BRAND IMAGE ON PURCHASE DECISION ( Study On Japanese Brand Electronic Product ). Jurnal Manajemen, XXI(02), 179–194.Suharso, A. A. P. (2020). The Effect of Products and Prices on Purchasing Decisions of Health Food. Management and Economics Journal (MEC-J), 4(2), 175–184.
Suharyono, S., & Astuti, A. S. (2020). The Impact of Brand Image, Product Quality, Price, and Promotion on Premium Plan Purchase Decisions on the Spotify Music Streaming App. Focus, 1(1), 1–11. https://doi.org/10.37010/fcs.v1i1.265
Suhesti Ningsih, S. L. P. (2021). THE INFLUENCE OF BRAND IMAGE, PRICE AND PROMOTION ON PURCHASE DECISION (Case Study on Gea Geo Store). International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 1–12.
Sunarsi, D. (2020). Pinisi Discretion Review The Influence of Product Mix , Promotion Mix and Brand Image on Consumer Purchasing Decisions of Sari Roti Products in South Tangerang. 3(2), 165–174.
Susanti, S. A., Sawaki, I. A., Octora, Y., & Primadi, A. (2020). the Influence of Brand Awareness , Brand Image on E-Wom Mediated By Brand Trust in the Airasia Refund Process During Covid-19 Pandemic in Jakarta 2020. Crostlog 2020, 458–466. file:///C:/Users/ASUS/AppData/Local/Temp/302-2435-1-PB.pdf
Taiwo, J., Ucheaga, E., Achugamonu, B., Adetiloye, K., Okoye, L., & Agwu, M. (2017). Credit Risk Management: Implications on Bank Performance and Lending Growth. Saudi Journal of Business and Management Studies, 2(5B), 584–590. https://doi.org/10.21276/sjbms
Tamara, S., Alie, J., & Wadud, M. (2021). The Effects of Brand Image and Price on Purchase Decision of Vivo Smartphones in Pampangan District. International Journal of Marketing & Human Resource Research, 2(1), 2746–4040.
Teen, W. N. S. (2012). The Influence Of Brand Image Towards Overall Satisfaction And Loyal Tv Intention In The Context Of Local Caramelized Coffee Manufacturing Industry (pp. 1–30).
Thaief, I., Hasan, M., & Dinar, M. (2020). The Effect of Brand Image and Price on Product Purchase Decisions at the Sewing House Akkhwat Makassar. 2(2), 57–68.
Tjahjono, E. J., & Ellitan, L. (2021). Product Quality And Brand Image Towards Customers ’ Satisfaction Through Purchase Decision Of Wardah Cosmetic Products In Surabaya. Journal of Entrepreneurship & Business, 2(1), 56–70.
Tsabitah, N., & Anggraeni, R. (2021). The Effect of Brand Image , Brand Personality and Brand Awareness on Purchase Intention of Local Fashion Brand “ This Is April .” KINERJA, 25(2), 234–250.
Umbola, F., Mawuntu, P., & Potolau, M. (2019). The influence of brand image and price perception on purchase decisions. Jurnal Entrepreneur Dan Entrepreneurship, 8(2), 51–56.
Utama, D. C., Arista, R., Fitriyanto, F., & Raharjo, A. (2019). Pengaruh Inovasi Produk Dan Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Di Kota Bekasi. Jurnal Mitra Manajemen, 3(7), 767–779. https://doi.org/10.52160/ejmm.v3i7.254
Utami, F., Arisondha, E., & Wahyudi, T. (2021). The Effect of Price, Promotion, and Location to the Interest of Tourist to Revisit Banten Lama. The InternationalConference on Applied Economics and Social Science (ICAESS), Icaess 2020, 63–70. https://doi.org/10.5220/0010355700630070
Utomo, S. (2021). Effect of Location and Word of Mouth ( WOM ) Against Purchasing Decision in the Culinary Tourism Area ( KWK ) Mandiri City of Banjarmasin. 191(AICoBPA 2020), 133–141.
Veronica, D., & Wardana, I. M. (2020). The Role of Brand Image Mediates the Effect of Promotion on Purchasing Decision. American Journal of Humanities and Social Sciences Research (AJHSSR), 4(2), 192–200.
Widiastuti, Ita Evy, Suparmono, Barmawi, & Manar, M. (2020). Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian Smartphone iPhone pada Mahasiswa STIM YKPN Yogyakarta It. Jurnal Cakrawangsa Bisnis, 1(1), 17–28.
Wulandari, P. A., & Surabaya, U. C. (n.d.). Influence of product design, pricing and processes to consumer purchase decision to use moza interior services.227–241.
Zhang, X. (2020). The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study. Frontiers in Neuroscience, 14(June), 1–7. https://doi.org/10.3389/fnins.2020.00549
Zuhdi, F. V. S. (2018). The Influence Of Brand Awareness and Brand Association On Purchasing The Influence Of Brand Awareness and Brand Association On Purchasing Decision . A case study on Cinema XXI Botani Square Bogor. November 2015.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 CESJ : Center of Economic Students Journal
This work is licensed under a Creative Commons Attribution 4.0 International License.
