Live Streaming, Electronic Word of Mouth, and Brand Trust on Consumer Purchase Decisionsat Parfume Mykonos. Jurnal Manajemen Bisnis, [S. l.], v. 11, n. 2, p. 1480–1494, 2024. DOI: 10.33096/jmb.v11i2.870. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/870. Acesso em: 27 aug. 2025.