Impulse Purchase Behaviour on The Shopee Platform and The Role of Real-Time Commerce Marketing. Jurnal Manajemen Bisnis, [S. l.], v. 10, n. 2, p. 444–461, 2023. DOI: 10.33096/jmb.v10i2.623. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/623. Acesso em: 9 oct. 2025.