The Impact of Government Policy Marketing Mix on The Income of Silk Entrepreneurs
DOI:
https://doi.org/10.33096/jmb.v10i2.758Keywords:
Government Policy, Marketing mix, Income, EntrepreneursAbstract
The approach used in this research is correlative research which explains the influence of the marketing mix, culture and government policy on income, which in its implementation uses data collection techniques such as documentation, observation, questionnaires and interviews. The population in this study were all natural silk entrepreneurs totaling 200 people from three regions, namely: Soppeng, Wajo and Enrekang. The results of this research show that (1) the marketing mix has a positive and significant effect on the income of silk entrepreneurs (2) Supply Chain has a positive and significant effect on the income of silk entrepreneurs (3) Government policy has a positive and significant effect on the income of silk entrepreneurs (4) The income of silk entrepreneurs positive and significant effect on marketing performance (5) Marketing Mix has a positive and significant impact and no significant effect on marketing performance (6) Supply Chain has a positive and significant effect on marketing performance (7) Government policy has a positive and significant effect on marketing performance (8 ) Marketing mix has a positive and significant effect on marketing performance through the income of silk entrepreneurs (9) Supply Chain has a positive and significant effect on marketing performance through the income of silk entrepreneurs (10) Government policy has a positive and significant influence on marketing performance through the income of silk entrepreneurs
Downloads
References
Aaker, D. A., Kumar, V., & Day, G. S. (2001). Marketing Research, 7th. John Wiley Operations Research & Sons, New York, 51(4), 509–518.
Agus, A. (2015). Supply Chain Management: The Influence Of SCM On Production Performance And Product Quality. Organization, 12(17), 18.
Amanah, D. (2010). The Effect of Price and Product Quality on Consumer Satisfaction at HM Yamin Medan Branch of Majestyk Bakery &; Cake Shop. Journal of Finance & Business, 2(1), 71–87.
Arwan, A., Mawardi, M. K., &; Bafadhal, A. S. (2018). THE INFLUENCE OF GOVERNMENT POLICY ON THE LEVEL OF ENTREPRENEURSHIP IN INDONESIA (Study on the People's Business Credit Program for the 2008-2014 Period). Journal of Business Administration, 60(3), 10–17.
Augusty, F. (2000). Structural Equation Modelling in Research. Management of BP Undip, Semarang.
Baatz, E. B. (1995). CIO 100} Best Practices: The Chain Gang. CIO, 8(19), 46–52.
Beamon, B. M. (1999). Designing The Green Supply Chain. Logistics Information Management.
Buchari, A. (2011). Marketing Management and Service Marketing. Bandung: Alfabeta.
Chopra, S., & Meindl, P. (2006). Supply Chain Management. Chapter 1. Understand what the supply chain is. Pearson/Prentice Hall.
Edi, S. (2005). Building Communities Empowering People: A Strategic Study of Social Welfare Development and Social Work. Bandung: Refika Aditama.
Friedrich, C. J. (1963). Man And His Government: An Empirical Theory Of Politics. Mcgraw-Hill.
Guisi, Z. Z. (2018). THE EFFECT OF MARKETING MIXED STRATEGY ON MARKETING PERFORMANCE AND COMPETITIVE EXCELLENCE IN SHOPPING MALL IN BADUNG AND DENPASAR REGENCY. Jurnal Ekonomi & Bisnis JAGADITHA, 5(1), 33–40.
Irawan, A. P. (2008). Supply Chain Management Textbook. Faculty of Engineering, Tarumanegara University. London.
James, L., & Mathew, L. (2012). Employee Retention Strategies: IT Industry. SCMS Journal Of Indian Management, 9(3), 79.
Kadir, A., Sumirat, B., &; Nurhaedah. (2008). Cost and income analysis of silk farmers on several silkworm conservation techniques in Soppeng Regency. 8(2).
Kotler, P., & Armstrong, G. (2014). Principle Of Marketing, Vol. New Jersey: Pearson Prentice Hall.
Kumar, N., Scheer, L., & Kotler, P. (2000). From Market Driven To Market Driving. European Management Journal, 18(2), 129–142.
Mittal, K. L. (2007). Silanes And Other Coupling Agents (Vol. 4). CRC Press.
Mufaqih, I. A., Indarti, N., Ciptono, W. S., &; Kartikasari, A. (2017). The effect of integration, information sharing, and delays on supply chain performance: a study on small and medium enterprises of batik in Indonesia. Journal of Business Tactics, 21(1), 19.
Mulyadi. (2001). Accounting Systems. Jakarta: Salemba Empat.
Mutasowifin, A. (2002). The application of balanced scorecard as an assessment benchmark for business entities in the form of cooperatives. Journal of Paramadina University, 1(3), 245–264.
Pearl, F., &; NH, D. A. (2017). Cassava leaf-eating silkworm agribusiness development strategy in Malang Regency. Journal of Animal Sciences, 27(3), 24–38.
Narakusuma, M. A., Fauzi, A. M., &; Firdaus, M. (2013). Value Chain of Mangosteen Processed Products. Journal of Management & Agribusiness, 10(1), 11–21.
Padmantyo, S., &; Saputra, A. (2017). The role of supply chain management on product quality and distribution efficiency.
Rahmasari, L. (2011). The Effect of Supply Chain Management on Company Performance and Competitive Advantage (Case Study on Creative Industries in Central Java Province). Scientific Informatics Magazine, 2(3).
Rosyidi, S. (2006). Introduction to Economic Theory: Approaches to Micro & Macroeconomic Theory. Jakarta: Rajawali Press.
Sadapotto, A. (2012). Natural Silk Policy Process in South Sulawesi. Perennial, 8(1), 1–5.
Sadapotto, A., Kartodihardjo, H., Triwidodo, H., Darusman, D., &; Sila, M. (2010). Institutional Arrangement to Improve the Performance of Natural Silk in South Sulawesi. Journal of the Graduate Forum, 33(2), 133–140.
Samuelson, P. A., & William, D. N. (2003). Microeconomics (Translation). Global Media Education. Jakarta.
Sharma, A., Garg, D., & Agarwal, A. (2012). Quality Management In Supply Chains: The Literature Review. International Journal For Quality Research, 6(3), 193–206.
Sitohang, S. (2018). THE INFLUENCE OF LEARNING PROCESS GOVERNANCE ON THE SATISFACTION OF TECHNICAL TRAINING PARTICIPANTS FOR INDUSTRIAL AND TRADE EXTENSION WORKERS AT THE REGIONAL V INDUSTRIAL TRAINING CENTER SURABAYA. EQUITY (Journal of Economics and Finance), 11(4), 552–578.
Sugiono, M. P. K. (2012). Combination Research Methods. Bandung: Alfabeta.
Sukirno, S. (2011). Macroeconomics Theory Introduction Third Edition, Jakarta. Eagle Press.
Sumanti, D., Djaili, M., & Lanti, I. (2013). Engineering the physicochemical properties of local composite flour (banana weevil, sweet potato, soybean) and its application in functional food products to support food security in West Java.
Swastha, B., &; Soekotjo, I. (2009). Asaz-Asaz Marketing. Third Edition. Seventh printing. Publisher: Liberty. Yogyakarta.
Tahwin, M., Mahmudi, A. A., &; Dewi, D. A. L. (2016). Supply Chain Management Model in an effort to develop the batik industry, Lasem wrote in Rembang Regency. Economic Focus: Scientific Journal of Economics, 11(2).
Yudith, N. F. (2005). Analysis of Selling-In Distribution to Improve Marketing Performance (In the Relationship between PT. Expand Berlian Mulia with its outlets in Central Java and Yogyakarta). Diponegoro University Postgraduate Program.
Zainal, A. S. (2012). Public Policy. Jakarta: Pancur Siwah Foundation.–2004.
Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2014). Marketing-Services: The customer-focused company. AMGH Publishing House.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Jurnal Manajemen Bisnis
This work is licensed under a Creative Commons Attribution 4.0 International License.
