Mengungkap Kekuatan Branding K-Pop: Peran Kesesuaian Identitas dan Ikatan Emosional dalam Keputusan Pembelian Online. Center of Economic Students Journal, [S. l.], v. 5, n. 1, p. 96–106, 2022. DOI: 10.56750/0mktwg24. Disponível em: https://jurnal.fe.umi.ac.id/index.php/CSEJ/article/view/1419. Acesso em: 6 feb. 2026.