PENGARUH BAURAN PEMASARAN TERHADAP KUNJUNGAN WISATAWAN DI KOTA MAKASSAR

  • Achmad Gani Ackhriansyah Fakultas Ekonomi, Universitas Muslim Indonesia
Keywords: Marketing Mix, Decision to Visit, Tourism

Abstract

This study aims to find out how to be able to bring the city of Makassar and its significant increase in the number of visitors or tourists. Furthermore, to discover what factors are able to influence decisions visiting tourists in the city of Makassar. The method used is descriptive quantitative and qualitative where the location on Fort Rotterdam and Losari Beach, in Makassar. The results of this study showed that, (1) the promotion activity is less able to attract visiting tourists so that (2) is not able to bring and increase the number of tourists significantly and (3) sequentially the most influence on decision of visiting tourists is a product, distribution (place / point), price, and promotion (5) and most provide most impact is the product as a X1 variable.

References

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Published
2018-10-31
How to Cite
Ackhriansyah, A. G. (2018). PENGARUH BAURAN PEMASARAN TERHADAP KUNJUNGAN WISATAWAN DI KOTA MAKASSAR. PARADOKS : Jurnal Ilmu Ekonomi, 1(1), 199 - 209. Retrieved from https://jurnal.fe.umi.ac.id/index.php/PARADOKS/article/view/114
Section
Articles