Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia
The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers
In the current digital landscape, social media has emerged as one of the most effective and efficient online marketing tools. Among the widely used platforms today is TikTok, which now offers the TikTok for Business feature that enables companies to promote and showcase their products. Celebrity endorsers play an important role in supporting product promotion by creating engaging and creative content through their TikTok accounts. Additionally, product quality remains a crucial factor considered by consumers when making purchase decisions. This study aims to examine the influence of TikTok social media marketing, celebrity endorsers, and product quality on purchase decisions for Jiniso products, with trust in endorsers as a mediating variable. The research employs a descriptive quantitative approach using purposive sampling and non-probability sampling techniques. The descriptive results indicate that all variables demonstrate strong percentage scores. Hypothesis testing shows that TikTok social media marketing, celebrity endorsers, and product quality each have a positive and significant partial effect on purchase decisions. Furthermore, trust in endorsers moderates the relationship between TikTok social media marketing and purchase decisions; however, it does not moderate the relationship between celebrity endorsers and product quality toward purchase decisions.
Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
How New Product Development Affect Business Resilience of MSMEs in The Tourism and Creative Industry in Magelang
This study aims to investigates the influence of Open Innovation (OI), Customer-Centricity (CC), and Competitive Orientation (CO) on organizational resilience among creative industry and tourism-related MSMEs in Magelang, Indonesia. Using a quantitative approach with survey data from 161 respondents, the analysis, conducted via multiple linear regression, shows that OI and CO significantly enhance resilience, while CC does not have a statistically significant effect. Grounded in Organizational Resilience Theory, the study emphasizes that resilience is strategically developed through innovation and market adaptability. The findings contribute to resilience theory and provide practical insights for strengthening resilience in the creative and tourism sectors.
Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
Entrepreneurship Training Management Based on Life Skills at the Community Learning Center "Tim Suara Masyarakat Dawuan", Cikampek District, Karawang Regency
In the era of globalization, life skills are a key factor in improving human resource quality, particularly in entrepreneurship. PKBM Tim Suara Masyarakat Dawuan, Karawang Regency, implements entrepreneurship training based on life skills to strengthen learners’ economic independence. This study applied a descriptive qualitative approach through in-depth interviews, observations, and documentation, involving four informants: PKBM managers, training tutors, and program alumni. Data analysis was conducted systematically using Nvivo 15. The findings reveal that training management at PKBM Tim Suara Masyarakat Dawuan is carried out through careful planning based on learner needs, participatory learning methods, and continuous evaluation. Supporting factors include financial assistance from external partners, adequate facilities, and the active role of tutors in motivating participants. However, challenges remain, particularly low awareness among school-age learners who struggle to recognize the importance of life skills and economic independence. This study contributes to the limited literature on life skill-based entrepreneurship training in non-formal education in Indonesia. Practically, it provides strategic recommendations for PKBM to maximize training success, enabling the development of independent, creative, and competitive graduates.
Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
Stress Management of Therapists in Dealing with Children with Autism Spectrum Disorder (ASD) Who are Exposed to Gadgets in the Digital Era
In the era of globalisation, the use of gadgets has increased rapidly, including among children, bringing both positive and negative impacts. In children with Autism Spectrum Disorder (ASD), gadgets trigger aggression, reduce focus, and lead to repetitive behaviours, stimming, and babbling, making them a challenge for therapists. This study aims to analyse therapists' stress management in handling children with ASD who are exposed to gadgets. Using a descriptive qualitative approach with four informants through interviews, observations, and documentation, the data were analysed using NVivo 12. The results show that therapists manage stress through relaxation, emotional release, and mindfulness, which are generally effective in preventing burnout, although there are differences in satisfaction among the informants.
Stress Management, Autism Spectrum Disorder, Gadget Exposure..
The Influence of Green Organizational Culture, Green Employability, and Green Innovation on Employee Performance through Job Satisfaction at PT Geo Dipa Energi (Persero)
The research highlights the importance of adopting environmental sustainability principles to enhance employee performance in the geothermal energy sector. Data were collected through questionnaires distributed to employees of PT Geo Dipa Energi (Persero). Using Partial Least Squares (PLS), the study tested hypotheses and analyzed both direct and indirect relationships among the variables. The findings show that green organizational culture significantly and positively affects both job satisfaction and employee performance. Green innovation also has a significant positive effect on both outcomes. Although green employability does not significantly influence job satisfaction, it has a positive and significant impact on employee performance. Job satisfaction is found to mediate the relationship between green organizational culture and employee performance positively. The study suggests that PT Geo Dipa Energi (Persero) should continue to strengthen its green organizational culture and innovation while also developing training programs to enhance green employability. These efforts are expected to improve both employee satisfaction and performance, offering practical insights into the role of sustainability initiatives in organizational development.
green organization culture, green employability, green innovation, employee, performance, job satisfaction
Adaptive and Participatory Financial Management in Private Vocational Schools: A Case Study of SMK Muhammadiyah 1 Taman Sidoarjo
This study examines financial management strategies at SMK Muhammadiyah 1 Taman Sidoarjo, focusing on planning, implementation, and accountability in student programs. Using a qualitative case study, data were collected through observations, interviews, questionnaires, and document analysis. The results show that participatory budgeting through the annual work meeting increases transparency and stakeholder involvement, while adaptive strategies address budget discrepancies, such as graduation costs. Systematic bookkeeping supports accountability, though reliance on manual systems remains a challenge. The study concludes that effective school financial management requires participatory decision-making, adaptive strategies, and digital innovation to strengthen efficiency and sustainability.
Epistemology Accounting in The Digital Era: Truth and Transparency Through Artificial Intelligence and Big Data
The development of digital technologies, particularly Artificial Intelligence and Big Data, has brought great impact to accounting epistemology. This research aims to explore the influence of these technologies on accounting practices, especially in terms of efficiency, accuracy, and data-driven decision-making. Through the literature review method, this study analyzed 26 relevant articles to identify the impact of AI and Big Data in accounting, focusing on validity, transparency, and emerging ethical challenges. The results show that AI in accounting can automate processes, reduce human error, and speed up the processing of financial information. Big Data Data helps companies to gain deeper insights through larger and real-time data, making financial statements not only a reflection of the past, but also a predictive tool. However, challenges such as algorithmic bias, data privacy and adherence to ethical standards are important concerns that must be managed. Companies are expected to allocate adequate resources in accounting technology and provide training related to AI and Big Data. The application of these technologies must comply with strict ethical standards and regulations to avoid misuse. Further research could explore the application of digital technologies in different industry sectors or company types and involve interviews with accounting professionals and information technology experts.
Accounting Epistemology; Artificial Intelligence; Big Data; Financial Transparency; Accounting Ethics.
The Role of The Human Development Index in Improving The Effectiveness of Social Budget to Achieve Sustainable Development Goals 11
This study utilizes secondary data from 532 provincial, district, and city governments in Indonesia from 2021 to 2022, with a total of 1,064 observations. Data sources come from the Ministry of Finance, Statistics Indonesia (BPS), and Bappenas. The analysis results indicate that the social function budget has not had a significant direct impact on reducing the proportion of the population living in inadequate housing. However, when the interaction with the HDI is taken into account, the effect of the social function budget on the achievement of SDG 11 becomes significant and positive. These findings indicate that the quality of human development plays a crucial role in increasing the effectiveness of social budget utilization. Therefore, this study recommends integrating social budget policies and strategies to improve the HDI so that the development of adequate cities and human settlements can be achieved sustainably. Regional governments are expected to develop inclusive budget plans and encourage investment in the education, health, and community economic sectors to increase the success of social programs in supporting the achievement of the SDGs.
Social Function Budget; Human Development Index; SDG 11.
The Effect of Fanatism, Price and Location on Buying Interest and Ticket Purchase Decisions for South Korean Band Concerts at The Jawa Pos Arena Building
The study used a quantitative approach with an online survey method distributed to 230 participants who had purchased tickets. Data analysis was carried out using the SEM-PLS method using SmartPLS software. The results of this study indicate that fanaticism has a significant positive impact on purchasing interest and purchase decisions. Price has a positive impact on purchasing interest but not on purchasing decisions, while location has no positive impact on purchasing interest and purchase decisions, and purchasing interest has a positive impact on purchasing decisions. The following findings explain that in the context of K-pop concerts, emotional factors such as fanaticism are more dominant than rational factors such as price and location. The phenomenon of K-pop concerts in Surabaya is the first. Day6 is a South Korean artist to perform a concert in Surabaya, so researchers are interested in examining the influence of fanaticism, price, and location factors on purchasing interest and ticket purchase decisions for a South Korean band concert at the Jawa Pos Arena in Surabaya. Theoretically, this can contribute to the development of science in the marketing and consumer behavior sectors. Meanwhile, practically, it can contribute to promoters or concert organizers by providing suggestions to consider more emotional aspects in marketing strategies, as well as choosing locations that are comfortable, safe, and easily accessible.
Fanaticism; Price; Location; Purchase Intention; Purchase Decision.
The Role of Safety Leadership in Shaping Safety Culture: The Mediating Role of Communication and Commitment
This study aims to link safety leadership to safety culture and safety climate as intermediaries. The research method used is a survey. Statistical analysis used to test the hypothesis with SEM-PLS, a sample of 317 was taken with a saturated sampling technique and used second-order data processing. The results of the study indicate a positive correlation between safety leadership and safety culture and safety climate. The conclusion of this study is that safety leadership plays a role in shaping safety climate and maintaining safety culture in the workplace. This research is important because cultivating a positive safety climate and culture can lead to reduced accidents in the workplace, higher employee morale, and overall organizational performance.
The Influence of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior (OCB) of Civil Servants at the Sanggau Public Works and Water Resources Department
Quantitative research with an associative/relationship approach. The number of samples is 47 employees. The data collection method uses questionnaires and interviews. Data analysis using instrument test, classical assumption analysis, multiple linear regression analysis, correlation coefficient (R), determination coefficient (R2), simultaneous influence test (F test), and partial influence test (t test). Result: Based on the results of multiple linear regression analysis, the regression equation is Y = 1.779 + 0.365X1 + 0.316X2. The correlation coefficient (R) of 0.683, indicates that the relationship between organizational commitment variables (X1) and job satisfaction (X2) on organizational citizenship behavior (OCB) (Y) is strong. The determination coefficient (R2) of 0.467, which means that the contribution of organizational commitment variables (X1) and job satisfaction (X2) to organizational citizenship behavior (OCB) (Y) is 46.70%. The t influence test shows that Organizational Commitment individually has an influence on Organizational Citizenship Behavior (OCB) on employees of the Sanggau Highways and Water Resources Service. Individual job satisfaction has an influence on Organizational Citizenship Behavior (OCB) in Sanggau Highways and Water Resources Department employees. There is an influence on Organizational Citizenship Behavior (OCB) in employees of the Sanggau Highways and Water Resources Service.
Organizational commitment; work satisfaction; Organizational Citizenship Behavior (OCB).
The Influence of Social Media Marketing, Perceived Luxury Value, and Status Consumption on Purchase Intention of Jewelry Products with Moderation of Generational Difference and Peer Influence
This study examines the influence of Social Media Marketing (SMM), Perceived Luxury Value (PLV), and Consumption Status on Purchase Intention for luxury jewelry, with Generational Difference and Peer Influence as moderators. Gap analysis indicates that prior studies have rarely addressed how social media interactions, status consumption, and peer dynamics affect intergenerational purchasing behavior. A quantitative approach was employed using purposive sampling, with data from 400 respondents representing Generation Z and Millennials. Analysis with PLS-SEM reveals that SMM does not significantly affect Purchase Intention directly, although platforms such as Instagram and TikTok remain crucial as communication tools. In contrast, Consumption Status emerges as a dominant determinant of purchase decisions, highlighting the role of exclusivity and social recognition. Furthermore, Peer Influence strengthens the link between Consumption Status and Purchase Intention, particularly among Generation Z. Theoretically, this research contributes to luxury consumer behavior literature by underscoring the role of social value and peer mechanisms in bridging status consumption with purchase intention. Practically, the findings recommend that luxury jewelry marketers design digital strategies that emphasize luxury value while integrating peer influence and generational segmentation to enhance the effectiveness of social media campaigns.
Exploring the Role of Commitment, Support, and Satisfaction in Shaping Innovative Behavior of Public Sector Employees
This study aims to analyze the influence of affective commitment, organizational support, and job satisfaction on the innovative behavior of employees of the Yogyakarta City Environmental Service. This study uses a quantitative approach with a positivistic paradigm. The research sample consisted of 50 permanent employees selected through purposive sampling techniques. The data collection instrument was a Likert scale questionnaire 1–5 which had been tested for validity and reliability. The data were analyzed using multiple linear regression techniques with the help of SPSS software. The results showed that affective commitment (p = 0.000, t = 9.635) and organizational support (p = 0.002, t = 3.199) had a positive and significant effect on innovative behavior. However, job satisfaction did not have a significant effect (p = 0.019, t = -2.433). Simultaneously, the three independent variables had an influence of 76.5% on employee innovative behavior. These findings emphasize the importance of strengthening emotional commitment and organizational support in order to increase innovative capacity in the public sector work environment.
Work Meaning and Justice in Gen Z: The Mediating Role of Engagement in Turnover Intention
Turnover intention among Generation Z employees has emerged as a new challenge in human resource management, yet limited research has examined the roles of meaningful work and perceived organizational justice in this context. This study aims to investigate the influence of these two factors on turnover intention, with work engagement as a mediating variable. Using data from 506 Generation Z respondents and analyzed through Covariance-Based Structural Equation Modelling (CB-SEM) with LISREL, the findings reveal that meaningful work unexpectedly increases turnover intention, while perceived organizational justice shows a negative but non-significant effect. Work engagement fully mediates the relationship between both independent variables and turnover intention. These results suggest that work engagement plays a critical role in retaining Gen Z employees even when they perceive their work as meaningful or fair. This study contributes theoretically to the understanding of turnover intention among the emerging Gen Z workforce and offers practical insights for organizations to enhance employee retention by fostering engagement and aligning work meaning with individual values. Future research is recommended to focus on specific industries to strengthen contextual relevance.
The Effect Of Stress And Work Environment On Generation Z Employee Performance With Job Satisfaction As An Intervening Variable
This research aims to analyze the influence of work stress and work environment on employee performance with job satisfaction as a mediating variable. Employee performance is affected by various factors, including work stress, work environment, and job satisfaction. This study uses a quantitative approach, with a sample of 100 respondents selected purposively. Data was collected using Google Forms. The relationships between variables and the mediating role were tested in the data analysis of the Path Analysis model using SmartPLS version 3. The research results show that stress has a negative and significant effect on job satisfaction (β = -0.296); the work environment has a positive and significant effect on job satisfaction (β = 0.477); stress has a negative and significant effect on employee performance (β = -0.368); the work environment has a positive and significant effect on employee performance (β = 0.357); and job satisfaction has a positive and significant effect on employee performance (β = 0.327). Job resources, or a supportive work environment, can enhance performance, but stress in the workplace decreases job satisfaction. This study indicates that management should help employees feel more comfortable in their workplaces and create a supportive work environment to make them happier and more productive. To improve employee productivity and satisfaction, HRD must create stress management programs, create a work environment suitable for the digital generation, and provide flexibility.
The Effect of Burnout on Turnover Intention With Work-Life Balance as a Mediating Variable
Burnout is a psychological condition that can lead to an employee's intention to leave the organization, known as turnover intention. Recent studies suggest that work-life balance may play a mediating role in this relationship. This study aims to examine the effect of burnout on turnover intention with work-life balance as a mediating variable. A quantitative method was applied using a questionnaire distributed to employees of a private company, with 86 respondents selected from a population of 108 through incidental sampling. The data were analyzed using Structural Equation Modeling with SmartPLS 3.0. The results show that burnout has a positive and significant effect on turnover intention (β = 0.601; t = 4.765; p < 0.001). However, burnout has a non-significant effect on work-life balance (β = 0.118; p = 0.151), and work-life balance also does not significantly affect turnover intention (β = 0.212; p = 0.088). Consequently, work-life balance does not mediate the relationship between burnout and turnover intention. These findings highlight the importance for organizations to focus directly on managing burnout as a priority in reducing turnover intention among employees.
Analysis of the Influence of Corporate Maturity Mismatch on the Digital Transformation of Manufacturing Companies in Indonesia
Digital transformation has become a strategic necessity for companies to maintain competitiveness amid industry disruption. However, the adoption of digital transformation does not always run smoothly because it is influenced by the gap between the structural readiness of the company and the need for long-term investment, known as corporate maturity mismatch. This study aims to analyze the impact of the level of corporate maturity mismatch on the implementation of digital transformation in manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the period 2018–2023. The method used is a quantitative approach with panel data regression analysis, and digital transformation is measured based on the intensity of digital keyword usage in company annual reports. The results indicate that corporate maturity mismatch has a positive impact on overall digital transformation, as well as on fundamental technology categories such as Artificial Intelligence, Blockchain, Cloud Computing, and Big Data. Conversely, no significant impact was found on digital transformation in extended applications technology. These findings indicate that mismatches in financial structure drive companies to respond to such pressures through investments in strategic and long-term digital technologies. This study provides important implications for policymakers and industry players in designing funding strategies and regulations to support the acceleration of national digital transformation.
Influence Green Human Resource Management to Corporate Reputation and Employee Well-Being Moderated by Organizational Culture at ABC Hospital
This study aimed to comprehensively analyze the impact of Green Human Resource Management (GHRM) practices, including green recruitment, green training, and green reward, on corporate reputation and employee well-being, considering the moderating role of organizational culture. The research involved 256 employees from the healthcare sector, with data analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings indicate that green training and organizational culture have a significant positive influence on corporate reputation. Furthermore, green recruitment, green reward, and corporate reputation significantly and positively affect employee well-being. However, green recruitment and green reward showed no significant influence on corporate reputation, and green training did not impact employee well-being. Additionally, organizational culture was unable to moderate the relationship between GHRM practices and corporate reputation. These findings provide important implications for developing more effective GHRM policies and strategies in Indonesia, particularly within the healthcare sector.
The strategy of PT. Kereta Api Logistik Maintaining Brand Image
This research examines the branding strategy of PT Kereta Api Logistik (KALOG), a state-owned logistics company in Indonesia, focusing on how operational innovations and the "Ispossible" rebranding initiative have shaped its brand image. The study utilizes a qualitative case study approach, with data collected from interviews and company records. Findings indicate that KALOG's integration of traditional and digital media, along with its focus on customer engagement through digital activations and CSR activities, has strengthened its brand presence. The study highlights the importance of aligning corporate actions with brand values, providing insights for both state-owned and private logistics companies.
Brand Image; Branding Strategy; Logistics Performance
Improving Competitive Advantage from Costumer Perspective: Strategic Approaches in Indonesia’s Telecom Sector
This study examines Smartfren’s market position, competitive advantage, and growth prospects amid Telkomsel’s market dominance. It employs primary survey data from users and professionals and secondary industry reports, analyzed through a quantitative approach and Porter’s Five Forces framework. The findings reveal Telkomsel’s superiority in market share, network coverage, and technological innovation, while Smartfren offers stronger value in pricing and economic appeal. High industry rivalry, strong buyer power, and rising digital substitutes push both providers to innovate continuously. The study offers strategic insights for telecom firms and policymakers, and recommends broader sampling, inclusion of more operators, longitudinal analysis, and further research on consumer behavior and digital ecosystems.
The Relationship Between Chatbots & AI Solutions and Human Capital Readiness in The Industry 4.0 Era Towards Customer Experience Satisfaction: A Case Study of Customer Service Talents in Multinational Corporation
Since entering the Indonesian market in 2017, Decathlon Indonesia—a subsidiary of the global sports equipment retailer from France—has faced challenges in enhancing customer satisfaction and engagement in the competitive sports retail industry. This study analyzes the impact of Chatbot and Artificial Intelligence (AI) adoption and human resource readiness in the Industry 4.0 era on customer experience satisfaction. Employing a mixed-methods approach that integrates surveys, focus group discussions, and literature studies, the research applies the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), complemented by Industrial HR Mapping 4.0: Gap and Index. Findings reveal that Chatbots and AI solutions significantly improve customer satisfaction, yet human resource readiness remains a barrier, particularly in unstructured knowledge sharing. These results underscore the need for an integrated knowledge management (KM) system. Accordingly, the study recommends the SECI (Socialization, Externalization, Combination, Internalization) model to enhance cross-functional collaboration and customer service. Theoretically, this research extends TAM and UTAUT within sports retail in developing countries. Practically, it provides strategic insights for Decathlon and similar firms to leverage digital technologies while strengthening HR capacity to deliver superior customer experiences.
Do Environmental, Social, and Governance (ESG) Factors Affect Firm Value in Indonesia’s Environmentally Sensitive Industries?
This study aims to analyze the influence of Environmental, Social, and Governance (ESG) performance on company value proxied by the Price to Earnings Ratio (PER), especially in industries that are sensitive to environmental issues in Indonesia. Using five years of panel data and panel regression, the study evaluated the impact of each ESG pillar separately or in combination on company value. The results of the study show that the overall ESG score has a positive and significant effect on PER. Among the three pillars, the Social aspect (SOC) had the strongest and most significant influence, followed by the positive but insignificant Environmental aspect (ENV), while the Governance aspect (GOV) showed no significant influence. These findings indicate that investors in environmentally sensitive sectors respond most strongly to social and environmental performance as they are perceived to reflect risk management and long-term operational sustainability. This research refers to three main theories: Stakeholder Theory which emphasizes the importance of social and environmental engagement; Shareholder Theory that sees ESG as a signal of company quality; and Legitimacy Theory which highlights ESG as a tool to gain social legitimacy. The practical implications of these findings are the importance of companies strengthening their commitment to social and environmental pillars strategically, investors to consider ESG aspects in decision-making, and regulators to improve the standards and credibility of ESG disclosures in Indonesia
ESG; corporate value; environmentally sensitive industry; stakeholder theory; signaling; legitimacy.
Intellectual Capital Disclosure in the Lens of Corporate Governance: The Role of Firm Age and Size
This study examines the effects of company size, age, and ownership concentration on Intellectual Capital Disclosure (ICD) in manufacturing firms listed on the Indonesia Stock Exchange. Using quantitative methods and secondary data from annual reports, the findings indicate that company size and age do not significantly affect ICD. Furthermore, ownership concentration does not act as a moderating variable. These results imply that ownership structure and stakeholder pressure are more influential in shaping disclosure practices. Consequently, companies should enhance governance and transparency in their intellectual capital reporting to better align with stakeholder expectations.
The Influence of Debt to Asset Ratio, Debt to Equity Ratio, Return on Assets, and Return on Equity on Firm Value in Financial Sector Companies Listed on the Indonesia Stock Exchange
This study set out to explore how four financial ratios—DAR (Debt to Asset Ratio), DER (Debt to Equity Ratio), ROA (Return on Assets), and ROE (Return on Equity)—influence the value of banking businesses listed on the Indonesia Stock Exchange (IDX). Using a quantitative method, researchers analyzed the financial statements of IDX-listed companies in the financial sector through multiple linear regression. To ensure the reliability of the regression model, it was tested for normality, multicollinearity, heteroscedasticity, and autocorrelation using classical assumption tests. However, the results showed that none of the four variables—DAR, DER, ROA, or ROE—had a significant impact on firm value, either individually or collectively. This was confirmed by both the F-test and the t-test. The model’s R² value was just 0.014, meaning these variables explain only 1.4% of the changes in firm value. The remaining 98.6% is likely influenced by other factors outside the scope of this study. In short, this research suggests that DAR, DER, ROA, and ROE may not be the most useful indicators for assessing the value of financial sector companies. Future studies should consider additional variables, such as broader economic conditions and internal management strategies, to gain deeper insights into what drives firm value in this industry.
Copyright (c) 2025 Karina Ayu Aristawati & Dedi Hariyanto https://creativecommons.org/licenses/by/4.0/
Work-Life Balance and Happiness: Driving Employee Performance in Kupang City
This research aims to understand the role and relationship between work-life balance, happiness, and performance, as well as the influence of happiness as a mediating variable. Specifically, the study focuses on employees in Kupang City. It employs a quantitative and explanatory research method. The questionnaire was distributed to government and private sector employees working within Kupang City. Of the 132 questionnaires distributed, the data was further analyzed using SmartPLS 4. The findings illustrate a direct influence of the work-life balance variable on performance and happiness. Additionally, the happiness variable directly affects performance. The mediation test results indicate that the happiness variable can mediate the relationship between work-life balance and performance.
Copyright (c) 2025 David Manafe, Selfiana Goetha & Mariano Firmansyah https://creativecommons.org/licenses/by/4.0/
The Effect of Servant Leadership and Organizational Commitment on Employee Performance Study at PT. Bank Rakyat Indonesia Sumedang Branch
One of the most important aspects of employee engagement is the focus on managing new organizational dynamics. The purpose of this study is to analyze narratively and simultaneously the influence of employee leadership and organizational commitment on employee performance at PT Bank Rakyat Indonesia. The method used is quantitative and survey methods, data collection is done through questionnaires. The respondents of this study are a combined sample that includes all permanent employees. A total of 38 people used single regression and multiple regression methods in data analysis to test the relationship and influence of independent variables on dependent variables. The findings show that employee leadership and one-time management commitment have a significant impact on improving employee performance. However, the noble side of a servant has signs that are not included in the category of goodness, namely the romantic side. Management hopes that this can encourage managers to give praise regularly, not only for big achievements but also for small things that support improving employee performance.
Servant Leadership; Organizational Commitment; Performance.
Copyright (c) 2024 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
The Influence of Experiential Marketing and Store Atmosphere on Repurchase Intention through Consumer Satisfaction at Tyga Per Ampat Cafe
The coffee industry in Pontianak has deep cultural roots, with coffee consumption being a common social activity across all ages. One key player in this sector is Tyga Per Ampat Cafe. This study examines the impact of Experiential Marketing and Store Atmosphere on Repurchase Intention at Tyga Per Ampat Cafe, with Consumer Satisfaction as an intervening variable. Using an associative method, the research surveyed 100 customers who had previously visited the cafe. Data analysis was conducted using Structural Equation Modeling (SEM) with SmartPLS 3.0 software. The results show that Experiential Marketing does not directly impact Consumer Satisfaction but directly influences Repurchase Intention. Store Atmosphere positively affects Consumer Satisfaction but does not impact Repurchase Intention. Consumer Satisfaction, however, has a direct positive effect on Repurchase Intention. Additionally, Consumer Satisfaction does not mediate the effect of Experiential Marketing on Repurchase Intention but does mediate the impact of Store Atmosphere on Repurchase Intention.
Copyright (c) 2025 Elsa Muryati & Sukardi https://creativecommons.org/licenses/by/4.0/
The Effect of Green Intrinsic and Extrinsic Motivation on Green Product Purchase Behavior Mediated by Green Product Purchase Intention
This study analyzes the influence of intrinsic and extrinsic motivation on purchase intention and purchase behavior of green products, with purchase intention as the mediator variable. The purpose of this study is to understand how internal (environmental concerns) and external factors (social influences, incentives) influence consumers' decisions in purchasing green products. A quantitative approach was used, with data collected through an online survey of 200 respondents. The data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the study show that both intrinsic and extrinsic motivation have a significant effect on the purchase intention and purchase behavior of green products. Intrinsic motivation, which is driven by personal values related to environmental sustainability, has a greater influence on purchase intention than extrinsic motivation. However, external factors such as discounts and social influences also play an important role in purchasing decisions. Purchase intent serves as a powerful mediator, which means that the higher the purchase intent, the more likely the consumer is to make a purchase. These findings suggest that companies incorporate intrinsic and extrinsic motivations in their marketing strategies to promote green products and support environmental sustainability.
Copyright (c) 2025 Riang Anggun Hermalia & Rini Kuswati https://creativecommons.org/licenses/by/4.0
The Role of Heritage Image as an Intervening Factor in Increasing Visits to Lawang Sewu
This research seeks to assess the impact of service quality and destination branding on the decision to visit the Lawang Sewu Semarang tourist attraction, which are mediated by heritage images. KAI Wisata, as the manager of Lawang Sewu, is targeting 700 thousand tourists in 2024. However, until December 31, 2024, the number of foreign and domestic tourists visiting the area for one year reached 650 thousand visitors. This is actually good, but not yet in accordance with the target set. This research used quantitative methods on 96 respondents. Therefore, the data analysis is performed using SmartPLS. The research results show that service quality and destination branding are proven to increase visiting decisions. Decisions to visit are positively and significantly influenced by service quality, destination branding, and heritage image. This can provide insight into increasing public interest in the Lawang Sewu tourist attraction.
Copyright (c) 2025 Dina, N. R., Firdaus, Purwanto, E., & Jumai https://creativecommons.org/licenses/by/4.0
Enhancing Village Government Performance through the Merit System
The study aimed to evaluate the implementation of the merit system in enhancing the performance of village governance in Sirna Jaya Village, Bekasi Regency, through talent management. A descriptive-qualitative research method was employed, involving interviews, documentation, and literature review to gather insights from village officials and community members. The findings revealed that the merit system's implementation was inconsistent, with recruitment and promotion not fully based on competency and performance. Talent management strategies, including training and structured development, were found lacking, resulting in underutilized potential. However, periodic monitoring and evaluation, along with a rewards system for high-performing officials, showed promising results. Despite improvements in public service delivery, significant gaps in recruitment transparency and competency-based placements remained. The study concluded that a more structured approach to talent management, equitable training distribution, and competency mapping are essential for optimizing governance performance and achieving sustainable public service improvements.
Copyright (c) 2025 Tri Rayan Abdul Malik https://creativecommons.org/licenses/by/4.0