Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia
Organizational Justice and Quiet Quitting among University Lecturers: The Mediating Role of Employee Engagement
This study aims to examine the effect of Organizational Justice on Quiet Quitting, while investigating the mediating role of Employee Engagement. A quantitative research design was employed using a survey of 175 lecturers from private universities. Data were analyzed using PLS-SEM with SmartPLS 4. The findings indicate that organizational justice significantly enhances employee engagement and simultaneously reduces lecturers’ tendency toward quiet quitting. Employee engagement also significantly decreases quiet quitting and partially mediates the relationship between organizational justice and quiet quitting, demonstrating that fair organizational practices influence lecturers’ workplace behaviour both directly and indirectly through stronger psychological attachment to their work. The findings further suggest that strengthening organizational justice through transparent governance, equitable workload distribution, objective performance evaluation, and supportive organizational practices represents an effective strategy for enhancing lecturers’ engagement and minimizing quiet quitting in private universities.
Copyright (c) 2026 Safar et al. https://creativecommons.org/licenses/by/4.0
Creating Shared Value-Based Marketing: Integrating Economic, Social, and Business Value in MSME Partnerships
This study examines how Creating Shared Value (CSV) principles, CSV-based marketing strategy, the integration of economic, social, and business value, and stakeholder engagement with sustainable marketing are associated with the perceived effectiveness of CSV implementation among micro, small, and medium enterprise (MSME) partners of JOB Tomori Sulawesi. An explanatory cross-sectional survey was conducted with 250 MSME owners or managers selected purposively from an estimated population of 540 active partners. Data were collected through a 50-item questionnaire using a five-point Likert scale. Item-total correlations, Cronbach's alpha, Harman's single-factor test, descriptive statistics, and multiple linear regression were used to assess the measurement quality and test the hypotheses. All constructs demonstrated acceptable validity and reliability, with item-total correlations ranging from 0.715 to 0.824 and Cronbach's alpha values ranging from 0.861 to 0.917. The model explained 71.2% of the variance in perceived CSV implementation effectiveness. CSV-based marketing strategy had the largest standardized association (beta = 0.267, p = 0.001), followed by CSV principle implementation (beta = 0.241, p = 0.002), stakeholder engagement and sustainable marketing (beta = 0.213, p = 0.004), and economic, social, and business value integration (beta = 0.198, p = 0.005). The findings indicate that CSV is most effective when social objectives are embedded in market access, local supply chains, product development, and stakeholder relationships rather than treated as separate philanthropic activities. Because the study is cross-sectional, self-reported, and limited to one project setting, the results should be interpreted as predictive associations rather than causal effects.
Copyright (c) 2026 Rahman et al. https://creativecommons.org/licenses/by/4.0
Macro And Microeconomic Reflections on National Productivity in The Electrical Energy Sector
This study aims to analyze the effect of National Electricity Consumption on National Productivity, proxied by Indonesia’s Gross Domestic Product (GDP), and to examine the moderating roles of the Producer Price Index (PPI) and Micro and Small Enterprise (MSE) Output in this relationship. Theoretically, this study integrates Transmission Mechanism Theory, Cost-Push Theory, and Input-Output Analysis to explain that the relationship between electricity consumption and GDP is influenced by the absorption capacity of the real sector and production cost pressures. This study uses secondary data for the period 2010–2023 obtained from Statistics Indonesia (BPS), PT PLN (Persero), and the Ministry of Energy and Mineral Resources, employing a regression approach with a moderation model to test direct and interaction effects. The results indicate that National Electricity Consumption does not have a statistically significant effect on GDP, and neither PPI nor MSE Output significantly moderates this relationship. These findings suggest that the relationship between electricity consumption and economic growth cannot be empirically supported within the specified model and indicate limitations in model specification as well as potential multicollinearity issues. Conceptually, the results remain relevant to theoretical frameworks emphasizing the importance of structural conditions such as price stability and real sector capacity; however, policy implications should be interpreted cautiously. This study contributes by highlighting the need for careful interpretation of the energy–growth relationship and the importance of more appropriate methodological approaches in future research.
Copyright (c) 2026 Eri Prabowo https://creativecommons.org/licenses/by/4.0
Social Media Marketing, Electronic Word of Mouth, and Trust in TikTok Shop Purchase Decisions
This study investigates the effects of social media marketing and electronic word-of-mouth on purchase decisions in TikTok Shop, with trust as an intervening variable. The study addresses the limited emphasis on purchase decision in social commerce research and tests whether brand-generated and user-generated communication significantly shape consumer decision-making. The study employed a quantitative explanatory design using an online survey of 105 Generation Z respondents in Manokwari Regency who had previously purchased through TikTok Shop. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling to examine direct and indirect relationships among social media marketing, electronic word of mouth, trust, and purchase decision. The results show that social media marketing and electronic word-of-mouth both have positive and significant effects on trust and purchase decisions. Social media marketing exerts the strongest influence on trust, whereas electronic word of mouth has a stronger direct impact on purchase decisions. Trust also significantly affects purchase decisions and partially mediates both antecedent variables. The findings highlight that the purchase decision on TikTok Shop is shaped by the interaction among persuasive platform communication, peer evaluation, and consumer confidence, offering practical guidance for trust-oriented social commerce strategies and further research on decision behavior.
Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing
This study examines the influence of culture, pricing strategies, and color on consumer preferences for fast food among Hisana Fried Chicken consumers in Makassar. The research design is quantitative, with a causal-associative approach. Data were collected by distributing questionnaires to consumers, using a Likert scale, and were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS version 4.0. The results showed that culture had a positive but insignificant effect on consumer preferences. Conversely, pricing strategies and the role of color partially have a positive, significant impact on consumer preferences in fast-food purchases. These findings confirm that pricing strategies and visual elements, such as color, play an essential role in shaping consumer purchasing decisions. This study provides a theoretical contribution to consumer behavior research by applying the Stimulus-Organism-Response (S-O-R) theory, and a practical contribution to fast-food restaurant management by formulating more effective marketing strategies based on price and visual design to increase customer preference and loyalty.
Women Entrepreneurs, Entrepreneurial Marketing, and Business Sustainability: A Gender Perspective
Sustainable entrepreneurship has become increasingly urgent in addressing environmental and social challenges, yet gender-specific dynamics in entrepreneurial marketing remain understudied. Understanding how women entrepreneurs apply entrepreneurial marketing is essential to strengthening inclusive and sustainable business ecosystems. This study examines the role of entrepreneurial marketing in improving sustainable business performance from a gender perspective. Using a quantitative survey approach, data were collected from 150 women entrepreneurs in Semarang who have managed environmentally friendly businesses for at least 3 years. Respondents were selected through purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that innovativeness, opportunity focus, and acceptable risk positively influence sustainability performance, highlighting women entrepreneurs' emphasis on social value creation, adaptability, and measured risk-taking. However, proactivity, resource leveraging, and networking show no significant impact, reflecting structural barriers, differences in strategic orientation, and networking limitations that women entrepreneurs often face. This study provides novelty by uncovering gender-specific patterns in entrepreneurial marketing and their implications for sustainability outcomes. Theoretically, it advances the discourse on gender and entrepreneurship, while, in practice, it emphasizes the need for gender-sensitive policies, entrepreneurial training, and supportive ecosystems to enhance sustainable business performance.
The Interaction of Dividend Policy in Moderating the Relationship between Liquidity, Profitability, and Leverage on Firm Value
This study aims to examine the role of Dividend Policy in moderating the relationship between Liquidity, Profitability, and leverage on Company Value in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX). This study uses a quantitative approach with moderated regression analysis. The population in this study comprises 12 pharmaceutical companies listed on the IDX, with a sample of 6 selected through purposive sampling. Data collection was conducted using documentation methods through the company's financial reports. Data analysis included classical assumption testing, descriptive analysis, hypothesis testing, moderation regression, and coefficient of determination using Statistical Product and Services Solutions (SPSS) software. The results of the study indicate that Dividend Policy strengthens the influence of Liquidity, Profitability, and Leverage on Firm Value. The positive relationship found indicates that the higher the level of Liquidity, Profitability, and Leverage reinforced by Dividend Policy, the higher the Company Value. This finding emphasizes the importance of dividend policy in increasing investor confidence and attracting investment, thereby increasing company value. This study contributes theoretically to the understanding of the role of Dividend Policy as a moderating variable. Practically, the results of this study can be used by pharmaceutical company managers to formulate appropriate dividend policies to increase company value and to provide guidance for investors in making investment decisions.
Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis
This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.
Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia
This study aims to determine and analyze the effect of financial performance, proxied by Return on Investment, Return on Assets, and Return on Equity, on company value, as well as to examine the role of Corporate Social Responsibility as a moderating variable in mining companies listed on the Indonesia Stock Exchange during the period 2020–2022. This study uses a quantitative approach with Moderated Regression Analysis (MRA). The data used is secondary data obtained from the annual financial reports of mining companies, accessed through the official website of the Indonesia Stock Exchange and the companies' official websites. The data collection technique uses the documentation method with purposive sampling to select samples based on criteria relevant to the research objectives. The results show that Return on Investment, Return on Assets, and Return on Equity have a positive and significant effect on company value. In addition, Corporate Social Responsibility was found to weaken the effect of Return on Investment on company value but to strengthen the effects of Return on Assets and Return on Equity on company value. This study provides practical contributions for companies to pay attention to the balance between financial performance and Corporate Social Responsibility implementation. The resulting managerial implications indicate that companies need to optimize financial performance and improve the quality of their CSR disclosures to maintain and increase their value in investors' eyes.
Understanding FinTech Adoption and Continuance: Evidence from Emerging Digital Finance Users in Makassar
The expansion of financial technology (FinTech) has increased access to digital financial services, particularly among emerging digital finance users in developing urban contexts. However, while prior research has focused on initial adoption, limited attention has been given to continuance behavior. This study addresses this gap by examining the determinants of FinTech adoption and continuance among users in Makassar, Indonesia, by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Expectation–Confirmation Model (ECM). Data from 200 FinTech users were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that Effort Expectancy and Social Influence significantly influence User Satisfaction, while Facilitating Conditions significantly affect Continuance Intention. Within the post-adoption stage, Confirmation strongly influences both Perceived Usefulness and User Satisfaction, and User Satisfaction emerges as the strongest predictor of Continuance Intention. In contrast, Performance Expectancy does not significantly affect User Satisfaction, indicating that users prioritize usability, accessibility, and social validation over performance benefits. The model explains 70.3% of the variance in Continuance Intention, demonstrating strong explanatory power. These findings emphasize the importance of user-centered design, social influence, and infrastructure support in sustaining FinTech usage, while contributing to the integration of adoption and post-adoption frameworks in emerging digital finance contexts.
Copyright (c) 2026 Muhammad Ridwan Basalamah & Rois Arifin https://creativecommons.org/licenses/by/4.0
The Effect of Local Revenue and Revenue Sharing Funds on Local Expenditures
This study aims to analyze the effect of Local Own-Source Revenue and Revenue Sharing Funds on Regional Expenditure in regency/city governments in South Sulawesi Province. This study uses a quantitative approach with secondary data in the form of Local Own-Source Revenue, Revenue Sharing Funds, and Regional Expenditure obtained from the official APBD and TKDD portals. The research sample consisted of 24 regencies/cities in South Sulawesi Province. Data analysis was performed using multiple linear regression with the help of SPSS software to test the proposed hypothesis. The results showed that Local Own-Source Revenue and Revenue Sharing Funds had a positive and significant effect on Regional Expenditure. These findings indicate that the higher the regional fiscal capacity through an increase in PAD and DBH, the greater the ability of local governments to finance public expenditure and development. This study emphasizes the importance of optimizing Local Own-Source Revenue and effective management of Revenue Sharing Funds in order to improve the quality of regional expenditure planning and realization. These findings can also serve as a basis for the government in formulating fiscal policies that are more responsive to regional development needs.
The Effect of Profitability, Capital Adequacy, and Liquidity on Stock Prices in the Banking Industry
This study aimed to analyze the impact of profitability, capital adequacy, and liquidity on the stock prices of state-owned banking companies listed on the Indonesia Stock Exchange. A quantitative research design with a causal approach was employed, using secondary data from audited financial reports. The sample consisted of major state-owned banks selected through purposive sampling. Data analysis was performed using panel data regression with the Random Effects Model in EViews. Before the regression analysis, classical assumption tests were conducted to ensure the model met the requirements for normality, multicollinearity, heteroscedasticity, and autocorrelation. The results revealed that the Return on Assets and the Capital Adequacy Ratio did not have a significant effect on stock prices. In contrast, the Loan-to-Deposit Ratio was found to have a significant positive influence on stock valuations. The model demonstrated a meaningful adjusted R-squared value, indicating that the independent variables collectively explained a meaningful share of the variance in stock prices. These findings suggest that investors prioritize liquidity efficiency over internal profitability and capital metrics when valuing banking stocks in the Indonesian market. Consequently, banking management should maintain optimal liquidity levels to enhance market perception and drive investor confidence.
Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players
This study aimed to analyze the impact of strategic management, specifically marketing and creative-economy-based development strategies, on the competitiveness of culinary enterprises in Makassar. A quantitative research design was employed, using a survey to collect primary data from a representative sample selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate structural relationships and test the research hypotheses. The results indicated that creative economy-based marketing strategies had a significant positive effect on competitiveness. Furthermore, development strategies based on the creative economy were found to contribute even more significantly to enterprises' ability to strengthen their competitive position in the local market. These findings emphasize the necessity of adopting innovative and adaptive business models to thrive amid market dynamics. This study provides a solid foundation for enterprise actors and policymakers to enhance creative promotion and strategic development, ensuring long-term business sustainability and competitive advantage.
Price, Atmosphere, and Service Quality on Customer Loyalty
This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.
Member Card and Social Media Promotion Strategies on Customer Loyalty
This study aimed to analyze the influence of the Member Card Promotion strategy and social media on Customer Loyalty at the Kaku Food Sudiang Branch in Makassar. A quantitative research design was employed, utilizing a survey method with a sample of 90 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the structural relationships between the variables. The results revealed that while MCP had a significant positive effect on customer loyalty, the impact of SOM was statistically insignificant. The model demonstrated a moderate explanatory power, indicating that the combined strategy effectively explained a substantial portion of the variance in loyalty. These findings suggest that membership-based incentives are the primary drivers of customer retention in this context, whereas social media serves as a secondary engagement tool. The study highlights the need for Kaku Food to prioritize enhancing its membership program benefits while refining its social media content to bridge the gap between digital engagement and actual customer loyalty.
The Influence of Market Orientation and Innovation on Marketing Performance Mediated by Business Agility in MSMEs in Dompu Regency
This research aims to analyse the influence of market orientation and innovation on marketing performance, mediated by business agility, in MSMEs in Dompu Regency. In the VUCA era, MSMEs face intense competitive pressures and shifts in consumer behaviour, raising the question: can innovation and market orientation boost performance without operational agility? The novelty of this research lies in testing the mediating effect of business agility to address inconsistencies in prior literature on the innovation paradox, which often burdens the performance of resource-limited MSMEs in developing countries. Using a quantitative approach, data were collected from 252 MSME managers in the food and beverage sector through purposive proportional random sampling, then analysed using Structural Equation Modelling (PLS-SEM). Empirical results show that market orientation positively affects marketing performance, whereas innovation does not have a significant direct impact. The discussion of the findings confirms that business agility plays a vital role in fully mediating the relationship between innovation and partially mediating the effect of market orientation on performance. In conclusion, innovation will be commercially valuable only if it transforms MSMEs into agile entities. From a managerial perspective, government and business intervention must be reoriented from merely ceremonial new-product launches to incubation programs that increase managerial flexibility and supply-chain adaptability.
Advertising Strategies and Celebrity Endorsements on Online Consumer Purchase Interest
This study aimed to evaluate the influence of Advertising Services (ADS) and Celebrity Endorsement (CE) on Purchase Interest (PI) among students as active users of online shopping platforms. A quantitative research design was employed, utilizing a survey method distributed to the student population. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to assess both the measurement and structural models. The results revealed that Advertising Services had a statistically insignificant effect on purchase interest. In contrast, Celebrity Endorsement had a significant positive impact and was identified as the dominant driver of consumer interest in this study. The structural model demonstrated satisfactory explanatory power and established predictive relevance for the variables involved. These findings suggest that for the student segment, the presence of a credible public figure is more effective in stimulating purchase interest than traditional advertising services. Consequently, online shop operators should prioritize selecting highly credible endorsers who resonate with the target audience to optimize promotional effectiveness.
Comparison of Banking Financial Performance Before and After Mergers - Acquisitions
This study aims to determine whether there is a significant difference in the financial performance of public banking companies in Indonesia before and after mergers and acquisitions (M&A). The main focus of the study is to measure the effectiveness of M&A in improving financial performance through certain financial ratios. This study uses a quantitative approach with a comparative design. The sample consists of six public banking companies that conducted M&A during the period 1994–2022, selected through purposive sampling. Data were obtained from published financial reports. The variables analyzed included liquidity ratios (current ratio and quick ratio) and profitability ratios (return on equity and net profit margin). Data analysis techniques used the Paired Sample t-Test and the Wilcoxon Test to examine differences in financial performance two years before and two years after M&A. The results show no significant differences in the Current Ratio, Quick Ratio, Return on Equity, and Net Profit Margin before and after mergers and acquisitions. This indicates that M&A activities have not had a tangible impact on improving short-term financial performance. This study provides practical contributions for company management and investors in evaluating the effectiveness of M&A strategies. These findings can also serve as a basis for further research to expand the scope of variables and observation periods.
Earnings Management in the Manufacturing Industry in the Post-COVID-19 Era
This study aimed to evaluate the influence of deferred tax assets, deferred tax liabilities, and tax planning on earnings management from the perspective of government auditors. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to auditors at the Financial and Development Supervisory Agency (BPKP) Representative Office of South Sulawesi Province. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), incorporating Measurement Invariance of Composite Models (MICOM) and Multi-Group Analysis (PLS-MGA) to assess the model's stability across groups and over time relative to the COVID-19 pandemic. The results revealed that deferred tax assets, deferred tax liabilities, and tax planning had no significant effect on earnings management practices. The multi-group analysis further demonstrated that the onset of the COVID-19 pandemic did not significantly moderate these relationships, indicating a high degree of structural stability in the model. These findings suggest that from an auditor's standpoint, tax-related indicators are not perceived as primary drivers of earnings management. This study highlights the importance of professional skepticism. It suggests that auditors may prioritize other risk factors over tax accounts when assessing potential financial reporting biases, regardless of external economic crises.
Impact of Technical Analysis and Corporate Social Responsibility on Banking Firm Value
This study aimed to examine the influence of technical analysis and corporate social responsibility (CSR) on the firm value of PT. Bank Rakyat Indonesia (Persero) Tbk. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to the employee population. The sampling technique was saturated sampling, and the data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model demonstrated a satisfactory fit and substantial explanatory power. The results revealed that both technical analysis and corporate social responsibility had a positive but statistically insignificant effect on firm value at the standard significance level. However, the structural model explained a high degree of variance, indicating that these variables collectively provide a strong framework for firm value. These findings suggest that while individual strategies may not directly drive firm value independently, their collective presence provides a robust framework for market perception. The implication is that companies should focus on a strategic synergy between technical market approaches and CSR programs to build sustainable corporate value.
Diversification Impact on Financial Performance through Capital Structure
This research aimed to analyze the influence of diversification strategies on corporate financial performance, with capital structure serving as an intervening variable. The study focused on manufacturing companies in the basic chemical industry sector listed on the Indonesia Stock Exchange (IDX) during 2021–2022. A quantitative approach was employed, using Panel Data Regression and Path Analysis, both processed in EViews. Purposive sampling was used, yielding 30 companies as units of analysis over two years, for a total of 60 observations. Model specification tests, specifically the Chow and Hausman tests, confirmed that the Fixed Effect Model (FEM) was the most appropriate estimation method for this study. The results revealed that diversification strategies, proxied by the Herfindahl Index (HI), had a significant positive direct effect on financial performance (ROA). However, diversification strategies did not significantly affect capital structure (DAR and DER), and capital structure did not mediate the relationship between diversification and financial performance. These findings indicate that external financing levels do not drive improvements in financial performance through diversification; rather, they are determined by internal management efficiency and strategic resource utilization. The practical implication is that company management needs to prioritize diversification as an effective growth strategy by optimizing internal capabilities rather than relying on adjustments to the financing structure.
The Influence Of Posyandu Cadre Roles, Nutrition Education By Puskesmas Officers, And Mother's Compliance In Providing Complementary Feeding On The Incidence Of Toddler Stunting
This study aimed to analyze the influence of Posyandu cadres’ roles, nutrition education by health center officers, and maternal compliance in complementary feeding on stunting among toddlers. A quantitative descriptive-verificative method was applied to 95 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression. Results showed all variables simultaneously had a significant effect on stunting (Sig.<0.05; R²=0.840). Partially, cadre roles and maternal compliance had positive significant effects, while nutrition education showed a negative but significant effect. Collaboration among cadres, health workers, and families is essential for effective stunting prevention.
Copyright (c) 2026 Astrid Nurfitriani, Kosasih & Ayu Laili Rahmiyati https://creativecommons.org/licenses/by/4.0
The Influence Of Bookzi Media And Lecture Method On Knowledge And Attitude Towards Balanced Nutrition
School aged children are a vulnerable group to nutritional problems that may affect growth, cognitive development, and skills. One major contributing factor is inadequate knowledge of balanced nutrition. This study aimed to examine the differences and effects of Bookzi media and lecture methods on students’ knowledge and attitudes toward balanced nutrition among fifth-grade students at SDN 01 Mangga Dua Selatan. A quantitative approach with a quasi-experimental design was applied. The population consisted of 116 students, with 56 respondents selected using purposive sampling. Data were analyzed using t-tests and F-tests with SPSS software. The results showed that both Bookzi media and lecture methods had significant partial effects on improving knowledge and attitudes toward balanced nutrition (p<0.05). Simultaneously, both methods significantly influenced all post-test variables (p=0.000). However, the increase in knowledge and attitude scores was higher in the Bookzi group than in the lecture group. These findings indicate that edutainment-based educational media are more effective in enhancing students’ understanding and fostering positive attitudes toward balanced nutrition.
Copyright (c) 2026 Vira Herliana Putri, Vip Paramarta & Ayu Laili Rahmiyati https://creativecommons.org/licenses/by/4.0
The Influence of Entrepreneurial Literacy, Entrepreneurial Behavior and Market Orientation Towards Sustainability of Halal Food MSMEs In East Medan District
This study examines the effect of entrepreneurial literacy, entrepreneurial behavior, and market orientation on the sustainability of halal food MSMEs in Medan Timur District. This issue is important due to increasing competition, limited managerial skills, and low market adaptability. This research used a quantitative approach with a survey method. Data were collected through online questionnaires from 86 MSME actors selected from a population of 600 businesses. Data analysis was conducted using multiple linear regression with SPSS. The results indicate that entrepreneurial literacy, entrepreneurial behavior, and market orientation have positive and significant effects on MSME sustainability, both partially and simultaneously. These variables explain 81.2% of the variance in sustainability, while 18.8% is influenced by other factors. Market orientation has the strongest effect, highlighting the importance of understanding customer needs and market trends. Therefore, improving these aspects is essential to support sustainable MSME development.
Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
Job Meaningfulness and Workforce Diversity in Shaping Organizational Citizenship Behavior through Employee Engagement
The study analyzes the effect of Job Meaningfulness and Workforce Diversity on organizational citizenship behavior with Employee Engagement as a mediating variable. The research utilized a quantitative method for the PLS-SEM method on 154 employees of the Cirebon City Fire and Rescue Service. The data highlighted that meaningful work and diverse teams had a positive effect on Employee Engagement and OCB, and that Employee Engagement mediated this connection. The data underscores the relevance of meaningful work and inclusive diversity management in encouraging extra-role behavior. This study provides empirical contributions to the development of work behavior in the public sector.
The Role of Work Engagement and Leader Distance in Transformational Leadership on Student Performance
This study examines the influence of transformational leadership on student performance, with work engagement as a mediating variable and leader distance as a moderating variable. Using a quantitative approach, data were collected from 101 accounting students actively involved in student organizations at Swadaya Gunung Jati University and analyzed using SEM-PLS with SmartPLS 4. The result indicate that transformational leadership positively influences work engagement and student performance. Work engagement partially mediates this relationship, while leader distance moderates the indirect effect. These findings highlight the importance of leadership stle, engagement, and relational proximity in enhancing student performance in higher education.
Determinants of Santri’s Decision to Enroll in Islamic Boarding Schools: The Role of Life Skills, Personal Branding, and Gender Equality Perception through Trust and Value
This study employed a quantitative approach involving 180 students of Pondok Pesantren Hasyim Asy’ari Bangsri Jepara, selected using the Slovin formula from a total population of 280 students. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that life skills have a positive and significant effect on the decision to enroll, both directly and indirectly through perceived trust and perceived value. Personal branding does not have a direct effect on the enrollment decision; however, it significantly influences perceived trust and perceived value. Perceived gender equality is found to have the strongest direct and indirect effects on the decision to enroll, as well as a significant effect on perceived trust and perceived value. Furthermore, perceived trust and perceived value play significant mediating roles, confirming that the decision to enroll is the result of an evaluative process based on trust and long-term perceived benefits. These findings suggest that enrollment decisions are not solely determined by institutional image, but rather by educational substance, environmental fairness, and the trust and value perceived by students and their parents. Therefore, Islamic boarding schools should prioritize strengthening life skills, fostering inclusive environments, and building trust as key strategies to attract prospective students.
Enrollment Decision; Life Skills; Gender Equality Perception; Perceived Trust; Islamic Boarding School
Value Added and Profitability Analysis of Innovative Seaweed Buoy Production in North Kalimantan
Seaweed cultivation requires supporting facilities, including buoys to maintain the stability of cultivation lines in marine waters. In coastal areas of Nunukan, discarded plastic bottles and shrimp feed containers are widely used as buoy materials, contributing to marine plastic waste accumulation. This study employed a single case study approach focusing on a pioneer entrepreneur producing recycled seaweed buoys in Mamolo, Southern Nunukan. The research aimed to analyze the value added and profitability of this business. Data were obtained from one respondent who actively manages buoy production, and the Hayami method was applied to estimate value added from processing plastic waste into seaweed buoys. The results showed that value added reached Rp 47,702.70. Margin distribution indicated that 2.83% was allocated to labor income, 10% to other inputs, and 87.22% to entrepreneur profit. The Margin of Safety was 75.08%, the MIR was 49.26%, and profit reached 36.99%, demonstrating both economic and environmental potential.
Operational Performance Improvement Analysis Through Six Sigma Approach
This study aims to address operational inefficiencies at PT Freight Express Surabaya, specifically focusing on document delays and inter-divisional coordination issues. Employing the descriptive qualitative method with a case study approach through the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) framework, data was collected via observations, in-depth interviews, and historical shipment documentation. The results of the Measure phase indicate the company's baseline performance is at the 3.89 Sigma level with 8,241 Defects Per Million Opportunities (DPMO). The dominant issue identified through Pareto analysis is the lack of inter-divisional coordination. Root cause analysis (Analyze) using Fishbone and 5 Whys reveals that the primary failures stem from systemic failures in information transfer management and the absence of data validation at the source (quality at source). In the Improve phase, a Digital Gatekeeping strategy and formalization of communication protocols were formulated, projected to enhance performance to the 4.14 Sigma level. The Control phase emphasizes digital-based SOP standardization and real-time monitoring to ensure the consistency of improvements.
The Effect of Tiktok Social Media Marketing and Fear of Missing Out (FoMO) on Impulsive Buying of Adidas Samba Products Among Generation Z in Garut Regency
This study aims to analyse the Influence of TikTok Social Media Marketing and Fear of Missing Out (FOMO) on impulsive buying among Generation Z in Garut Regency. The Research method used is a descriptive, verifiable, quantitative method with a sample size of 250 respondents. Data analysis techniques use Partial Least Squares-based Structural Equation Modelling SEM-PLS. The results of the study indicate that TikTok Social Media Marketing and FOMO have a positive and significant effect on impulsive buying, both partially and simultaneously. These findings emphasise the importance of responsible management of digital marketing strategy.
TikTok Social Media Marketing, Fear of Missing Out (FOMO), Impulsive Buying, Generation Z, Adidas Samba