Jurnal Manajemen Bisnis
type: channel
description: Jurnal Manajemen Bisnis
publisher: Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia
language: en
publication name: Jurnal Manajemen Bisnis
issn: 2621-1971
items: Macro And Microeconomic Reflections on National Productivity in The Electrical Energy Sector
items: Social Media Marketing, Electronic Word of Mouth, and Trust in TikTok Shop Purchase Decisions
items: Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing
items: Women Entrepreneurs, Entrepreneurial Marketing, and Business Sustainability: A Gender Perspective
items: The Interaction of Dividend Policy in Moderating the Relationship between Liquidity, Profitability, and Leverage on Firm Value
items: Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis
items: Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia
items: Understanding FinTech Adoption and Continuance: Evidence from Emerging Digital Finance Users in Makassar
items: The Effect of Local Revenue and Revenue Sharing Funds on Local Expenditures
items: The Effect of Profitability, Capital Adequacy, and Liquidity on Stock Prices in the Banking Industry
items: Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players
items: Price, Atmosphere, and Service Quality on Customer Loyalty
items: Member Card and Social Media Promotion Strategies on Customer Loyalty
items: The Influence of Market Orientation and Innovation on Marketing Performance Mediated by Business Agility in MSMEs in Dompu Regency
items: Advertising Strategies and Celebrity Endorsements on Online Consumer Purchase Interest
items: Comparison of Banking Financial Performance Before and After Mergers - Acquisitions
items: Earnings Management in the Manufacturing Industry in the Post-COVID-19 Era
items: Impact of Technical Analysis and Corporate Social Responsibility on Banking Firm Value
items: Diversification Impact on Financial Performance through Capital Structure
items: The Influence Of Posyandu Cadre Roles, Nutrition Education By Puskesmas Officers, And Mother's Compliance In Providing Complementary Feeding On The Incidence Of Toddler Stunting
items: The Influence Of Bookzi Media And Lecture Method On Knowledge And Attitude Towards Balanced Nutrition
items: The Influence of Entrepreneurial Literacy, Entrepreneurial Behavior and Market Orientation Towards Sustainability of Halal Food MSMEs In East Medan District
items: Job Meaningfulness and Workforce Diversity in Shaping Organizational Citizenship Behavior through Employee Engagement
items: The Role of Work Engagement and Leader Distance in Transformational Leadership on Student Performance
items: Determinants of Santri’s Decision to Enroll in Islamic Boarding Schools: The Role of Life Skills, Personal Branding, and Gender Equality Perception through Trust and Value
items: Value Added and Profitability Analysis of Innovative Seaweed Buoy Production in North Kalimantan
items: Operational Performance Improvement Analysis Through Six Sigma Approach
items: The Effect of Tiktok Social Media Marketing and Fear of Missing Out (FoMO) on Impulsive Buying of Adidas Samba Products Among Generation Z in Garut Regency
items: Customer Satisfaction as an Intervening Variable in the Effect of Social Media Marketing and Brand Trust on Repurchase Intention
items: Social Media Marketing as an Antecedent of Customer Engagement, Trust, and Customer Loyalty Among Local Bakeries in Bogor City

Macro And Microeconomic Reflections on National Productivity in The Electrical Energy Sector
type: item
description: This study aims to analyze the effect of National Electricity Consumption on National Productivity, proxied by Indonesia’s Gross Domestic Product (GDP), and to examine the moderating roles of the Producer Price Index (PPI) and Micro and Small Enterprise (MSE) Output in this relationship. Theoretically, this study integrates Transmission Mechanism Theory, Cost-Push Theory, and Input-Output Analysis to explain that the relationship between electricity consumption and GDP is influenced by the absorption capacity of the real sector and production cost pressures. This study uses secondary data for the period 2010–2023 obtained from Statistics Indonesia (BPS), PT PLN (Persero), and the Ministry of Energy and Mineral Resources, employing a regression approach with a moderation model to test direct and interaction effects. The results indicate that National Electricity Consumption does not have a statistically significant effect on GDP, and neither PPI nor MSE Output significantly moderates this relationship. These findings suggest that the relationship between electricity consumption and economic growth cannot be empirically supported within the specified model and indicate limitations in model specification as well as potential multicollinearity issues. Conceptually, the results remain relevant to theoretical frameworks emphasizing the importance of structural conditions such as price stability and real sector capacity; however, policy implications should be interpreted cautiously. This study contributes by highlighting the need for careful interpretation of the energy–growth relationship and the importance of more appropriate methodological approaches in future research.
subject: Articles
  topic: section
subject: Gross Domestic Product
  topic: keywords
subject: Micro and Small Enterprise Output
  topic: keywords
subject: National Electricity Consumption
  topic: keywords
subject: Producer Price Index
  topic: keywords
subject: Transmission Mechanism
  topic: keywords
creator: Eri Prabowo
creator: Trassanda Scudetto Widestomo Putra
rights: Copyright (c) 2026 Eri Prabowo https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 817
ending page: 830
doi: 10.33096/jmb.v13i1.1651

Social Media Marketing, Electronic Word of Mouth, and Trust in TikTok Shop Purchase Decisions
type: item
description: This study investigates the effects of social media marketing and electronic word-of-mouth on purchase decisions in TikTok Shop, with trust as an intervening variable. The study addresses the limited emphasis on purchase decision in social commerce research and tests whether brand-generated and user-generated communication significantly shape consumer decision-making. The study employed a quantitative explanatory design using an online survey of 105 Generation Z respondents in Manokwari Regency who had previously purchased through TikTok Shop. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling to examine direct and indirect relationships among social media marketing, electronic word of mouth, trust, and purchase decision. The results show that social media marketing and electronic word-of-mouth both have positive and significant effects on trust and purchase decisions. Social media marketing exerts the strongest influence on trust, whereas electronic word of mouth has a stronger direct impact on purchase decisions. Trust also significantly affects purchase decisions and partially mediates both antecedent variables. The findings highlight that the purchase decision on TikTok Shop is shaped by the interaction among persuasive platform communication, peer evaluation, and consumer confidence, offering practical guidance for trust-oriented social commerce strategies and further research on decision behavior.
subject: Articles
  topic: section
subject: social media marketing
  topic: keywords
subject: electronic word of mouth
  topic: keywords
subject: trust
  topic: keywords
subject: purchase decision
  topic: keywords
subject: TikTok Shop
  topic: keywords
subject: Generation Z
  topic: keywords
creator: Selmi Dedi
creator: Andini Putri Sari Ramadhani
creator: Yulius Heri Saptomo
creator: Dirarini Sudarwadi
creator: Marlina Malino
creator: Jenita Sumari
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-19
publication date: 2026-03-19
starting page: 567
ending page: 590
doi: 10.33096/jmb.v13i1.1641

Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing
type: item
description: This study examines the influence of culture, pricing strategies, and color on consumer preferences for fast food among Hisana Fried Chicken consumers in Makassar. The research design is quantitative, with a causal-associative approach. Data were collected by distributing questionnaires to consumers, using a Likert scale, and were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS version 4.0. The results showed that culture had a positive but insignificant effect on consumer preferences. Conversely, pricing strategies and the role of color partially have a positive, significant impact on consumer preferences in fast-food purchases. These findings confirm that pricing strategies and visual elements, such as color, play an essential role in shaping consumer purchasing decisions. This study provides a theoretical contribution to consumer behavior research by applying the Stimulus-Organism-Response (S-O-R) theory, and a practical contribution to fast-food restaurant management by formulating more effective marketing strategies based on price and visual design to increase customer preference and loyalty.
subject: Articles
  topic: section
subject: culture
  topic: keywords
subject: pricing strategy
  topic: keywords
subject: role of color
  topic: keywords
subject: consumer preferences
  topic: keywords
creator: Kherayani Nur
creator: Sarnawiah Sarnawiah
creator: Andi Tenri Uleng Akal
creator: Samsu Gaffar
creator: Amraeni Amraeni
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 535
ending page: 550
doi: 10.33096/jmb.v13i1.1638

Women Entrepreneurs, Entrepreneurial Marketing, and Business Sustainability: A Gender Perspective
type: item
description: Sustainable entrepreneurship has become increasingly urgent in addressing environmental and social challenges, yet gender-specific dynamics in entrepreneurial marketing remain understudied. Understanding how women entrepreneurs apply entrepreneurial marketing is essential to strengthening inclusive and sustainable business ecosystems. This study examines the role of entrepreneurial marketing in improving sustainable business performance from a gender perspective. Using a quantitative survey approach, data were collected from 150 women entrepreneurs in Semarang who have managed environmentally friendly businesses for at least 3 years. Respondents were selected through purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that innovativeness, opportunity focus, and acceptable risk positively influence sustainability performance, highlighting women entrepreneurs' emphasis on social value creation, adaptability, and measured risk-taking. However, proactivity, resource leveraging, and networking show no significant impact, reflecting structural barriers, differences in strategic orientation, and networking limitations that women entrepreneurs often face. This study provides novelty by uncovering gender-specific patterns in entrepreneurial marketing and their implications for sustainability outcomes. Theoretically, it advances the discourse on gender and entrepreneurship, while, in practice, it emphasizes the need for gender-sensitive policies, entrepreneurial training, and supportive ecosystems to enhance sustainable business performance.
subject: Articles
  topic: section
subject: entrepreneurial marketing
  topic: keywords
subject: gender perspective
  topic: keywords
subject: sustainable business
  topic: keywords
subject: women entrepreneurs
  topic: keywords
creator: Ratna Wijayanti
creator: Eviatiwi Kusumaningtyas Sugiyanto
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 516
ending page: 534
doi: 10.33096/jmb.v13i1.1637

The Interaction of Dividend Policy in Moderating the Relationship between Liquidity, Profitability, and Leverage on Firm Value
type: item
description: This study aims to examine the role of Dividend Policy in moderating the relationship between Liquidity, Profitability, and leverage on Company Value in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX). This study uses a quantitative approach with moderated regression analysis. The population in this study comprises 12 pharmaceutical companies listed on the IDX, with a sample of 6 selected through purposive sampling. Data collection was conducted using documentation methods through the company's financial reports. Data analysis included classical assumption testing, descriptive analysis, hypothesis testing, moderation regression, and coefficient of determination using Statistical Product and Services Solutions (SPSS) software. The results of the study indicate that Dividend Policy strengthens the influence of Liquidity, Profitability, and Leverage on Firm Value. The positive relationship found indicates that the higher the level of Liquidity, Profitability, and Leverage reinforced by Dividend Policy, the higher the Company Value. This finding emphasizes the importance of dividend policy in increasing investor confidence and attracting investment, thereby increasing company value. This study contributes theoretically to the understanding of the role of Dividend Policy as a moderating variable. Practically, the results of this study can be used by pharmaceutical company managers to formulate appropriate dividend policies to increase company value and to provide guidance for investors in making investment decisions.
subject: Articles
  topic: section
subject: dividend policy
  topic: keywords
subject: leverage
  topic: keywords
subject: liquidity
  topic: keywords
subject: profitability
  topic: keywords
subject: firm value
  topic: keywords
creator: Entis Sutisna
creator: Muhammad Yamin Noch
creator: Kartim Kartim
creator: Yaya Sonjaya
creator: Septyana Prasetianingrum
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 551
ending page: 566
doi: 10.33096/jmb.v13i1.1636

Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis
type: item
description: This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.
subject: Articles
  topic: section
subject: endorsement
  topic: keywords
subject: instagram celebrity
  topic: keywords
subject: purchase interest
  topic: keywords
subject: consumer behavior
  topic: keywords
subject: digital marketing
  topic: keywords
creator: Dhita Pratiwi Ar
creator: Verawaty Verawaty
creator: M. Fahrul Husni
creator: Abdul Wahab
creator: Madrianah Madrianah
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 482
ending page: 496
doi: 10.33096/jmb.v13i1.1635

Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia
type: item
description: This study aims to determine and analyze the effect of financial performance, proxied by Return on Investment, Return on Assets, and Return on Equity, on company value, as well as to examine the role of Corporate Social Responsibility as a moderating variable in mining companies listed on the Indonesia Stock Exchange during the period 2020–2022. This study uses a quantitative approach with Moderated Regression Analysis (MRA). The data used is secondary data obtained from the annual financial reports of mining companies, accessed through the official website of the Indonesia Stock Exchange and the companies' official websites. The data collection technique uses the documentation method with purposive sampling to select samples based on criteria relevant to the research objectives. The results show that Return on Investment, Return on Assets, and Return on Equity have a positive and significant effect on company value. In addition, Corporate Social Responsibility was found to weaken the effect of Return on Investment on company value but to strengthen the effects of Return on Assets and Return on Equity on company value. This study provides practical contributions for companies to pay attention to the balance between financial performance and Corporate Social Responsibility implementation. The resulting managerial implications indicate that companies need to optimize financial performance and improve the quality of their CSR disclosures to maintain and increase their value in investors' eyes.
subject: Articles
  topic: section
subject: return on investment
  topic: keywords
subject: return on assets
  topic: keywords
subject: return on equity
  topic: keywords
subject: company value
  topic: keywords
subject: corporate social responsibility
  topic: keywords
creator: Sultan Sultan
creator: ST. Rukaiyah
creator: Muhammad Abbas
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 497
ending page: 515
doi: 10.33096/jmb.v13i1.1634

Understanding FinTech Adoption and Continuance: Evidence from Emerging Digital Finance Users in Makassar
type: item
description: The expansion of financial technology (FinTech) has increased access to digital financial services, particularly among emerging digital finance users in developing urban contexts. However, while prior research has focused on initial adoption, limited attention has been given to continuance behavior. This study addresses this gap by examining the determinants of FinTech adoption and continuance among users in Makassar, Indonesia, by integrating the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Expectation–Confirmation Model (ECM). Data from 200 FinTech users were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that Effort Expectancy and Social Influence significantly influence User Satisfaction, while Facilitating Conditions significantly affect Continuance Intention. Within the post-adoption stage, Confirmation strongly influences both Perceived Usefulness and User Satisfaction, and User Satisfaction emerges as the strongest predictor of Continuance Intention. In contrast, Performance Expectancy does not significantly affect User Satisfaction, indicating that users prioritize usability, accessibility, and social validation over performance benefits. The model explains 70.3% of the variance in Continuance Intention, demonstrating strong explanatory power. These findings emphasize the importance of user-centered design, social influence, and infrastructure support in sustaining FinTech usage, while contributing to the integration of adoption and post-adoption frameworks in emerging digital finance contexts.
subject: Articles
  topic: section
subject: FinTech adoption
  topic: keywords
subject: Continuance intention
  topic: keywords
subject: User satisfaction
  topic: keywords
subject: UTAUT
  topic: keywords
subject: Expectation–Confirmation Model (ECM)
  topic: keywords
creator: Muhammad Ridwan Basalamah
creator: Rois Arifin
rights: Copyright (c) 2026 Muhammad Ridwan Basalamah & Rois Arifin https://creativecommons.org/licenses/by/4.0
date: 2026-03-30
publication date: 2026-03-30
starting page: 659
ending page: 674
doi: 10.33096/jmb.v13i1.1633

The Effect of Local Revenue and Revenue Sharing Funds on Local Expenditures
type: item
description: This study aims to analyze the effect of Local Own-Source Revenue and Revenue Sharing Funds on Regional Expenditure in regency/city governments in South Sulawesi Province. This study uses a quantitative approach with secondary data in the form of Local Own-Source Revenue, Revenue Sharing Funds, and Regional Expenditure obtained from the official APBD and TKDD portals. The research sample consisted of 24 regencies/cities in South Sulawesi Province. Data analysis was performed using multiple linear regression with the help of SPSS software to test the proposed hypothesis. The results showed that Local Own-Source Revenue and Revenue Sharing Funds had a positive and significant effect on Regional Expenditure. These findings indicate that the higher the regional fiscal capacity through an increase in PAD and DBH, the greater the ability of local governments to finance public expenditure and development. This study emphasizes the importance of optimizing Local Own-Source Revenue and effective management of Revenue Sharing Funds in order to improve the quality of regional expenditure planning and realization. These findings can also serve as a basis for the government in formulating fiscal policies that are more responsive to regional development needs.
subject: Articles
  topic: section
subject: local revenue
  topic: keywords
subject: revenue-sharing funds
  topic: keywords
subject: local expenditures
  topic: keywords
subject: local finance
  topic: keywords
subject: fiscal capacity
  topic: keywords
creator: Muh. Irfandy Azis
creator: Roni Padliansyah
creator: Shaierah Binti Gulabdin
creator: Ng Yen Phin
creator: Lim Ming Fook
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 370
ending page: 384
doi: 10.33096/jmb.v13i1.1625

The Effect of Profitability, Capital Adequacy, and Liquidity on Stock Prices in the Banking Industry
type: item
description: This study aimed to analyze the impact of profitability, capital adequacy, and liquidity on the stock prices of state-owned banking companies listed on the Indonesia Stock Exchange. A quantitative research design with a causal approach was employed, using secondary data from audited financial reports. The sample consisted of major state-owned banks selected through purposive sampling. Data analysis was performed using panel data regression with the Random Effects Model in EViews. Before the regression analysis, classical assumption tests were conducted to ensure the model met the requirements for normality, multicollinearity, heteroscedasticity, and autocorrelation. The results revealed that the Return on Assets and the Capital Adequacy Ratio did not have a significant effect on stock prices. In contrast, the Loan-to-Deposit Ratio was found to have a significant positive influence on stock valuations. The model demonstrated a meaningful adjusted R-squared value, indicating that the independent variables collectively explained a meaningful share of the variance in stock prices. These findings suggest that investors prioritize liquidity efficiency over internal profitability and capital metrics when valuing banking stocks in the Indonesian market. Consequently, banking management should maintain optimal liquidity levels to enhance market perception and drive investor confidence.
subject: Articles
  topic: section
subject: profitability
  topic: keywords
subject: capital adequacy
  topic: keywords
subject: liquidity
  topic: keywords
subject: stock prices
  topic: keywords
subject: banking industry
  topic: keywords
creator: Rafiqoh Rafiqoh
creator: Arkas Viddy
creator: Tay Kai Xin
creator: Lim Ming Fook
creator: Rudy Bin Ansar
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 340
ending page: 357
doi: 10.33096/jmb.v13i1.1624

Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players
type: item
description: This study aimed to analyze the impact of strategic management, specifically marketing and creative-economy-based development strategies, on the competitiveness of culinary enterprises in Makassar. A quantitative research design was employed, using a survey to collect primary data from a representative sample selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate structural relationships and test the research hypotheses. The results indicated that creative economy-based marketing strategies had a significant positive effect on competitiveness. Furthermore, development strategies based on the creative economy were found to contribute even more significantly to enterprises' ability to strengthen their competitive position in the local market. These findings emphasize the necessity of adopting innovative and adaptive business models to thrive amid market dynamics. This study provides a solid foundation for enterprise actors and policymakers to enhance creative promotion and strategic development, ensuring long-term business sustainability and competitive advantage.
subject: Articles
  topic: section
subject: marketing strategy
  topic: keywords
subject: development strategy
  topic: keywords
subject: creative economy
  topic: keywords
subject: sme competitiveness
  topic: keywords
subject: strategic management
  topic: keywords
creator: Shofiana Syam
creator: Rosnaini Daga
creator: Setya Ega Susanto
creator: Karta Negara Salam
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 385
ending page: 401
doi: 10.33096/jmb.v13i1.1623

Price, Atmosphere, and Service Quality on Customer Loyalty
type: item
description: This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.
subject: Articles
  topic: section
subject: price
  topic: keywords
subject: atmosphere
  topic: keywords
subject: service quality
  topic: keywords
subject: customer loyalty
  topic: keywords
subject: café industry
  topic: keywords
creator: St. Rukaiyah
creator: Sultan Sultan
creator: Novita Rosanti
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 418
ending page: 434
doi: 10.33096/jmb.v13i1.1622

Member Card and Social Media Promotion Strategies on Customer Loyalty
type: item
description: This study aimed to analyze the influence of the Member Card Promotion strategy and social media on Customer Loyalty at the Kaku Food Sudiang Branch in Makassar. A quantitative research design was employed, utilizing a survey method with a sample of 90 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the structural relationships between the variables. The results revealed that while MCP had a significant positive effect on customer loyalty, the impact of SOM was statistically insignificant. The model demonstrated a moderate explanatory power, indicating that the combined strategy effectively explained a substantial portion of the variance in loyalty. These findings suggest that membership-based incentives are the primary drivers of customer retention in this context, whereas social media serves as a secondary engagement tool. The study highlights the need for Kaku Food to prioritize enhancing its membership program benefits while refining its social media content to bridge the gap between digital engagement and actual customer loyalty.
subject: Articles
  topic: section
subject: member card promotion
  topic: keywords
subject: social media
  topic: keywords
subject: customer loyalty
  topic: keywords
subject: customer engagement
  topic: keywords
subject: marketing strategy
  topic: keywords
creator: Karta Negara Salam
creator: Dhita Pratiwi Ar
creator: Mesrawati Rifai
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 402
ending page: 417
doi: 10.33096/jmb.v13i1.1621

The Influence of Market Orientation and Innovation on Marketing Performance Mediated by Business Agility in MSMEs in Dompu Regency
type: item
description: This research aims to analyse the influence of market orientation and innovation on marketing performance, mediated by business agility, in MSMEs in Dompu Regency. In the VUCA era, MSMEs face intense competitive pressures and shifts in consumer behaviour, raising the question: can innovation and market orientation boost performance without operational agility? The novelty of this research lies in testing the mediating effect of business agility to address inconsistencies in prior literature on the innovation paradox, which often burdens the performance of resource-limited MSMEs in developing countries. Using a quantitative approach, data were collected from 252 MSME managers in the food and beverage sector through purposive proportional random sampling, then analysed using Structural Equation Modelling (PLS-SEM). Empirical results show that market orientation positively affects marketing performance, whereas innovation does not have a significant direct impact. The discussion of the findings confirms that business agility plays a vital role in fully mediating the relationship between innovation and partially mediating the effect of market orientation on performance. In conclusion, innovation will be commercially valuable only if it transforms MSMEs into agile entities. From a managerial perspective, government and business intervention must be reoriented from merely ceremonial new-product launches to incubation programs that increase managerial flexibility and supply-chain adaptability.
subject: Articles
  topic: section
subject: market orientation
  topic: keywords
subject: innovation
  topic: keywords
subject: marketing performance
  topic: keywords
subject: business agility
  topic: keywords
creator: Ega Saiful Subhan
creator: Mahmud Mahmud
creator: Irwansyah Irwansyah
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 358
ending page: 369
doi: 10.33096/jmb.v13i1.1620

Advertising Strategies and Celebrity Endorsements on Online Consumer Purchase Interest
type: item
description: This study aimed to evaluate the influence of Advertising Services (ADS) and Celebrity Endorsement (CE) on Purchase Interest (PI) among students as active users of online shopping platforms. A quantitative research design was employed, utilizing a survey method distributed to the student population. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to assess both the measurement and structural models. The results revealed that Advertising Services had a statistically insignificant effect on purchase interest. In contrast, Celebrity Endorsement had a significant positive impact and was identified as the dominant driver of consumer interest in this study. The structural model demonstrated satisfactory explanatory power and established predictive relevance for the variables involved. These findings suggest that for the student segment, the presence of a credible public figure is more effective in stimulating purchase interest than traditional advertising services. Consequently, online shop operators should prioritize selecting highly credible endorsers who resonate with the target audience to optimize promotional effectiveness.
subject: Articles
  topic: section
subject: advertising appeal
  topic: keywords
subject: celebrity endorser
  topic: keywords
subject: purchase interest
  topic: keywords
subject: digital marketing
  topic: keywords
subject: consumer behavior
  topic: keywords
creator: Fitriani Latief
creator: Dirwan Dirwan
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 307
ending page: 324
doi: 10.33096/jmb.v13i1.1618

Comparison of Banking Financial Performance Before and After Mergers - Acquisitions
type: item
description: This study aims to determine whether there is a significant difference in the financial performance of public banking companies in Indonesia before and after mergers and acquisitions (M&A). The main focus of the study is to measure the effectiveness of M&A in improving financial performance through certain financial ratios. This study uses a quantitative approach with a comparative design. The sample consists of six public banking companies that conducted M&A during the period 1994–2022, selected through purposive sampling. Data were obtained from published financial reports. The variables analyzed included liquidity ratios (current ratio and quick ratio) and profitability ratios (return on equity and net profit margin). Data analysis techniques used the Paired Sample t-Test and the Wilcoxon Test to examine differences in financial performance two years before and two years after M&A. The results show no significant differences in the Current Ratio, Quick Ratio, Return on Equity, and Net Profit Margin before and after mergers and acquisitions. This indicates that M&A activities have not had a tangible impact on improving short-term financial performance. This study provides practical contributions for company management and investors in evaluating the effectiveness of M&A strategies. These findings can also serve as a basis for further research to expand the scope of variables and observation periods.
subject: Articles
  topic: section
subject: mergers and acquisitions
  topic: keywords
subject: financial performance
  topic: keywords
subject: liquidity ratios
  topic: keywords
subject: profitability ratios
  topic: keywords
creator: Nursia Nursia
creator: Charitin Devi
creator: Suryaningsih Suryaningsih
creator: Ang Hong Loong
creator: Wong Sing Yun
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 325
ending page: 339
doi: 10.33096/jmb.v13i1.1617

Earnings Management in the Manufacturing Industry in the Post-COVID-19 Era
type: item
description: This study aimed to evaluate the influence of deferred tax assets, deferred tax liabilities, and tax planning on earnings management from the perspective of government auditors. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to auditors at the Financial and Development Supervisory Agency (BPKP) Representative Office of South Sulawesi Province. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), incorporating Measurement Invariance of Composite Models (MICOM) and Multi-Group Analysis (PLS-MGA) to assess the model's stability across groups and over time relative to the COVID-19 pandemic. The results revealed that deferred tax assets, deferred tax liabilities, and tax planning had no significant effect on earnings management practices. The multi-group analysis further demonstrated that the onset of the COVID-19 pandemic did not significantly moderate these relationships, indicating a high degree of structural stability in the model. These findings suggest that from an auditor's standpoint, tax-related indicators are not perceived as primary drivers of earnings management. This study highlights the importance of professional skepticism. It suggests that auditors may prioritize other risk factors over tax accounts when assessing potential financial reporting biases, regardless of external economic crises.
subject: Articles
  topic: section
subject: deferred tax assets
  topic: keywords
subject: deferred tax liabilities
  topic: keywords
subject: earnings management
  topic: keywords
subject: tax planning
  topic: keywords
creator: Ramlah Ramlah
creator: Muhammad Rizal
creator: Sujatmiko Sujatmiko
creator: Andi Lutfi
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 466
ending page: 481
doi: 10.33096/jmb.v13i1.1616

Impact of Technical Analysis and Corporate Social Responsibility on Banking Firm Value
type: item
description: This study aimed to examine the influence of technical analysis and corporate social responsibility (CSR) on the firm value of PT. Bank Rakyat Indonesia (Persero) Tbk. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to the employee population. The sampling technique was saturated sampling, and the data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model demonstrated a satisfactory fit and substantial explanatory power. The results revealed that both technical analysis and corporate social responsibility had a positive but statistically insignificant effect on firm value at the standard significance level. However, the structural model explained a high degree of variance, indicating that these variables collectively provide a strong framework for firm value. These findings suggest that while individual strategies may not directly drive firm value independently, their collective presence provides a robust framework for market perception. The implication is that companies should focus on a strategic synergy between technical market approaches and CSR programs to build sustainable corporate value.
subject: Articles
  topic: section
subject: technical analysis
  topic: keywords
subject: corporate social responsibility
  topic: keywords
subject: company value
  topic: keywords
creator: Nur Alam
creator: Fitri Indah Sari
creator: Halida Sasmita
creator: Andi Lutfi
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-17
publication date: 2026-03-17
starting page: 451
ending page: 465
doi: 10.33096/jmb.v13i1.1615

Diversification Impact on Financial Performance through Capital Structure
type: item
description: This research aimed to analyze the influence of diversification strategies on corporate financial performance, with capital structure serving as an intervening variable. The study focused on manufacturing companies in the basic chemical industry sector listed on the Indonesia Stock Exchange (IDX) during 2021–2022. A quantitative approach was employed, using Panel Data Regression and Path Analysis, both processed in EViews. Purposive sampling was used, yielding 30 companies as units of analysis over two years, for a total of 60 observations. Model specification tests, specifically the Chow and Hausman tests, confirmed that the Fixed Effect Model (FEM) was the most appropriate estimation method for this study. The results revealed that diversification strategies, proxied by the Herfindahl Index (HI), had a significant positive direct effect on financial performance (ROA). However, diversification strategies did not significantly affect capital structure (DAR and DER), and capital structure did not mediate the relationship between diversification and financial performance. These findings indicate that external financing levels do not drive improvements in financial performance through diversification; rather, they are determined by internal management efficiency and strategic resource utilization. The practical implication is that company management needs to prioritize diversification as an effective growth strategy by optimizing internal capabilities rather than relying on adjustments to the financing structure.
subject: Articles
  topic: section
subject: diversification strategy
  topic: keywords
subject: financial performance
  topic: keywords
subject: capital structure
  topic: keywords
creator: Aminuddin Hamdat
creator: Maryam Nurdin
creator: Muh. Imam Taufiq HB
creator: Yendra Yendra
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-16
publication date: 2026-03-16
starting page: 435
ending page: 450
doi: 10.33096/jmb.v13i1.1614

The Influence Of Posyandu Cadre Roles, Nutrition Education By Puskesmas Officers, And Mother's Compliance In Providing Complementary Feeding On The Incidence Of Toddler Stunting
type: item
description: This study aimed to analyze the influence of Posyandu cadres’ roles, nutrition education by health center officers, and maternal compliance in complementary feeding on stunting among toddlers. A quantitative descriptive-verificative method was applied to 95 respondents selected using the Slovin formula. Data were collected through questionnaires and analyzed using multiple linear regression. Results showed all variables simultaneously had a significant effect on stunting (Sig.<0.05; R²=0.840). Partially, cadre roles and maternal compliance had positive significant effects, while nutrition education showed a negative but significant effect. Collaboration among cadres, health workers, and families is essential for effective stunting prevention.
subject: Articles
  topic: section
subject: Posyandu Cadres’ Role
  topic: keywords
subject: Nutrition Education
  topic: keywords
subject: Maternal Compliance
  topic: keywords
subject: Complementary Feeding
  topic: keywords
subject: Stunting
  topic: keywords
creator: Astrid Nurfitriani
creator: Kosasih
creator: Ayu Laili Rahmiyati
rights: Copyright (c) 2026 Astrid Nurfitriani, Kosasih & Ayu Laili Rahmiyati https://creativecommons.org/licenses/by/4.0
date: 2026-03-27
publication date: 2026-03-27
starting page: 630
ending page: 643
doi: 10.33096/jmb.v13i1.1595

The Influence Of Bookzi Media And Lecture Method On Knowledge And Attitude Towards Balanced Nutrition
type: item
description: School aged children are a vulnerable group to nutritional problems that may affect growth, cognitive development, and skills. One major contributing factor is inadequate knowledge of balanced nutrition. This study aimed to examine the differences and effects of Bookzi media and lecture methods on students’ knowledge and attitudes toward balanced nutrition among fifth-grade students at SDN 01 Mangga Dua Selatan. A quantitative approach with a quasi-experimental design was applied. The population consisted of 116 students, with 56 respondents selected using purposive sampling. Data were analyzed using t-tests and F-tests with SPSS software. The results showed that both Bookzi media and lecture methods had significant partial effects on improving knowledge and attitudes toward balanced nutrition (p<0.05). Simultaneously, both methods significantly influenced all post-test variables (p=0.000). However, the increase in knowledge and attitude scores was higher in the Bookzi group than in the lecture group. These findings indicate that edutainment-based educational media are more effective in enhancing students’ understanding and fostering positive attitudes toward balanced nutrition.
subject: Articles
  topic: section
subject: Bookzi
  topic: keywords
subject: Knowledge
  topic: keywords
subject: Attitudes
  topic: keywords
creator: Vira Herliana Putri
creator: Vip Paramarta
creator: Ayu Laili Rahmiyati
rights: Copyright (c) 2026 Vira Herliana Putri, Vip Paramarta & Ayu Laili Rahmiyati https://creativecommons.org/licenses/by/4.0
date: 2026-03-27
publication date: 2026-03-27
starting page: 613
ending page: 629
doi: 10.33096/jmb.v13i1.1592

The Influence of Entrepreneurial Literacy, Entrepreneurial Behavior and Market Orientation Towards Sustainability of Halal Food MSMEs In East Medan District
type: item
description: This study examines the effect of entrepreneurial literacy, entrepreneurial behavior, and market orientation on the sustainability of halal food MSMEs in Medan Timur District. This issue is important due to increasing competition, limited managerial skills, and low market adaptability. This research used a quantitative approach with a survey method. Data were collected through online questionnaires from 86 MSME actors selected from a population of 600 businesses. Data analysis was conducted using multiple linear regression with SPSS. The results indicate that entrepreneurial literacy, entrepreneurial behavior, and market orientation have positive and significant effects on MSME sustainability, both partially and simultaneously. These variables explain 81.2% of the variance in sustainability, while 18.8% is influenced by other factors. Market orientation has the strongest effect, highlighting the importance of understanding customer needs and market trends. Therefore, improving these aspects is essential to support sustainable MSME development.
subject: Articles
  topic: section
subject: Entrepreneurial Literacy
  topic: keywords
subject: Entrepreneurial Behavior
  topic: keywords
subject: Market Orientation
  topic: keywords
subject: MSME Sustainability
  topic: keywords
subject: Halal Food
  topic: keywords
creator: Siti Khoiriyah Purba
creator: Dahrani
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 782
ending page: 800
doi: 10.33096/jmb.v13i1.1578

Job Meaningfulness and Workforce Diversity in Shaping Organizational Citizenship Behavior through Employee Engagement
type: item
description: The study analyzes the effect of Job Meaningfulness and Workforce Diversity on organizational citizenship behavior with Employee Engagement as a mediating variable. The research utilized a quantitative method for the PLS-SEM method on 154 employees of the Cirebon City Fire and Rescue Service. The data highlighted that meaningful work and diverse teams had a positive effect on Employee Engagement and OCB, and that Employee Engagement mediated this connection. The data underscores the relevance of meaningful work and inclusive diversity management in encouraging extra-role behavior. This study provides empirical contributions to the development of work behavior in the public sector.
subject: Articles
  topic: section
subject: Job Meaningfulness
  topic: keywords
subject: Workforce Diversity
  topic: keywords
subject: Employee Engagement
  topic: keywords
subject: Organizational citizenship behavior
  topic: keywords
subject: Public sector
  topic: keywords
creator: Sania Aizatul Ma'wa
creator: Sandi Nasrudin Wibowo
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 757
ending page: 770
doi: 10.33096/jmb.v13i1.1570

The Role of Work Engagement and Leader Distance in Transformational Leadership on Student Performance
type: item
description: This study examines the influence of transformational leadership on student performance, with work engagement as a mediating variable and leader distance as a moderating variable. Using a quantitative approach, data were collected from 101 accounting students actively involved in student organizations at Swadaya Gunung Jati University and analyzed using SEM-PLS with SmartPLS 4. The result indicate that transformational leadership positively influences work engagement and student performance. Work engagement partially mediates this relationship, while leader distance moderates the indirect effect. These findings highlight the importance of leadership stle, engagement, and relational proximity in enhancing student performance in higher education.
subject: Articles
  topic: section
subject: Transfomational Leadership
  topic: keywords
subject: Work Engagement
  topic: keywords
subject: Leader Distance
  topic: keywords
subject: Student Performance
  topic: keywords
creator: Inel Kadefi
creator: Sandi Nasrudin Wibowo
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 771
ending page: 781
doi: 10.33096/jmb.v13i1.1571

Determinants of Santri’s Decision to Enroll in Islamic Boarding Schools: The Role of Life Skills, Personal Branding, and Gender Equality Perception through Trust and Value
type: item
description: This study employed a quantitative approach involving 180 students of Pondok Pesantren Hasyim Asy’ari Bangsri Jepara, selected using the Slovin formula from a total population of 280 students. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that life skills have a positive and significant effect on the decision to enroll, both directly and indirectly through perceived trust and perceived value. Personal branding does not have a direct effect on the enrollment decision; however, it significantly influences perceived trust and perceived value. Perceived gender equality is found to have the strongest direct and indirect effects on the decision to enroll, as well as a significant effect on perceived trust and perceived value. Furthermore, perceived trust and perceived value play significant mediating roles, confirming that the decision to enroll is the result of an evaluative process based on trust and long-term perceived benefits. These findings suggest that enrollment decisions are not solely determined by institutional image, but rather by educational substance, environmental fairness, and the trust and value perceived by students and their parents. Therefore, Islamic boarding schools should prioritize strengthening life skills, fostering inclusive environments, and building trust as key strategies to attract prospective students.
subject: Articles
  topic: section
subject: Enrollment Decision; Life Skills; Gender Equality Perception; Perceived Trust; Islamic Boarding School
  topic: keywords
creator: Zainal Umam
creator: Ali
creator: Mohamad Rifqy Roosdhani
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 740
ending page: 756
doi: 10.33096/jmb.v13i1.1513

Value Added and Profitability Analysis of Innovative Seaweed Buoy Production in North Kalimantan
type: item
description: Seaweed cultivation requires supporting facilities, including buoys to maintain the stability of cultivation lines in marine waters. In coastal areas of Nunukan, discarded plastic bottles and shrimp feed containers are widely used as buoy materials, contributing to marine plastic waste accumulation. This study employed a single case study approach focusing on a pioneer entrepreneur producing recycled seaweed buoys in Mamolo, Southern Nunukan. The research aimed to analyze the value added and profitability of this business. Data were obtained from one respondent who actively manages buoy production, and the Hayami method was applied to estimate value added from processing plastic waste into seaweed buoys. The results showed that value added reached Rp 47,702.70. Margin distribution indicated that 2.83% was allocated to labor income, 10% to other inputs, and 87.22% to entrepreneur profit. The Margin of Safety was 75.08%, the MIR was 49.26%, and profit reached 36.99%, demonstrating both economic and environmental potential.
subject: Articles
  topic: section
subject: buoy
  topic: keywords
subject: North Borneo
  topic: keywords
subject: Profitability
  topic: keywords
subject: Seaweed
  topic: keywords
subject: Value Added
  topic: keywords
creator: Banyuriatiga
creator: Khaerunnisa
creator: Andri Yogi Adyatma Prasetyo
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 730
ending page: 739
doi: 10.33096/jmb.v13i1.1488

Operational Performance Improvement Analysis Through Six Sigma Approach
type: item
description: This study aims to address operational inefficiencies at PT Freight Express Surabaya, specifically focusing on document delays and inter-divisional coordination issues. Employing the descriptive qualitative method with a case study approach through the Six Sigma DMAIC (Define, Measure, Analyze, Improve, Control) framework, data was collected via observations, in-depth interviews, and historical shipment documentation. The results of the Measure phase indicate the company's baseline performance is at the 3.89 Sigma level with 8,241 Defects Per Million Opportunities (DPMO). The dominant issue identified through Pareto analysis is the lack of inter-divisional coordination. Root cause analysis (Analyze) using Fishbone and 5 Whys reveals that the primary failures stem from systemic failures in information transfer management and the absence of data validation at the source (quality at source). In the Improve phase, a Digital Gatekeeping strategy and formalization of communication protocols were formulated, projected to enhance performance to the 4.14 Sigma level. The Control phase emphasizes digital-based SOP standardization and real-time monitoring to ensure the consistency of improvements.
subject: Articles
  topic: section
subject: Six Sigma
  topic: keywords
subject: DMAIC
  topic: keywords
subject: Freight Forwarding
  topic: keywords
subject: Operational Performance
  topic: keywords
subject: Digital Gatekeeping
  topic: keywords
creator: Pramudya Audrey Prienycha Islamey
creator: Slamet Riyadi
creator: Fausta Ari Brata
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 718
ending page: 729
doi: 10.33096/jmb.v13i1.1455

The Effect of Tiktok Social Media Marketing and Fear of Missing Out (FoMO) on Impulsive Buying of Adidas Samba Products Among Generation Z in Garut Regency
type: item
description: This study aims to analyse the Influence of TikTok Social Media Marketing and Fear of Missing Out (FOMO) on impulsive buying among Generation Z in Garut Regency. The Research method used is a descriptive, verifiable, quantitative method with a sample size of 250 respondents. Data analysis techniques use Partial Least Squares-based Structural Equation Modelling SEM-PLS. The results of the study indicate that TikTok Social Media Marketing and FOMO have a positive and significant effect on impulsive buying, both partially and simultaneously. These findings emphasise the importance of responsible management of digital marketing strategy.
subject: Articles
  topic: section
subject: TikTok Social Media Marketing, Fear of Missing Out (FOMO), Impulsive Buying, Generation Z, Adidas Samba
  topic: keywords
creator: Fatih Ulayya
creator: Oktri Mohammad Firdaus
creator: Gita Garliani
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-22
publication date: 2026-03-22
starting page: 591
ending page: 601
doi: 10.33096/jmb.v13i1.1405

Customer Satisfaction as an Intervening Variable in the Effect of Social Media Marketing and Brand Trust on Repurchase Intention
type: item
description: The rapid development of digital technology has transformed marketing practices and consumer behavior, particularly through the use of social media. This study aims to analyze the effects of social media marketing and brand trust on repurchase intention, with customer satisfaction serving as an intervening variable, in the context of cold chain logistics at HSN Group. The study employs a quantitative approach with an explanatory research design, using primary data collected from 100 customers who have used HSN Group’s services and interacted with the company’s social media platforms. Data were collected through an online questionnaire and analyzed using Partial Least Squares–based Structural Equation Modeling (SEM-PLS) with the assistance of SmartPLS 4 software. The results indicate that social media marketing has a positive and significant effect on customer satisfaction and repurchase intention. Brand trust is shown to have a positive and significant effect on customer satisfaction, but it does not have a direct effect on repurchase intention. These findings underscore the important role of customer satisfaction in strengthening long-term relationships with customers and encouraging repeat purchases.
subject: Articles
  topic: section
subject: Social Media Marketing
  topic: keywords
subject: Brand Trust
  topic: keywords
subject: Customer Satisfaction
  topic: keywords
subject: Repurchase Intention
  topic: keywords
creator: Ranni Iqlima Putri
creator: Yuli Kartika Dewi
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 703
ending page: 717
doi: 10.33096/jmb.v13i1.1417

Social Media Marketing as an Antecedent of Customer Engagement, Trust, and Customer Loyalty Among Local Bakeries in Bogor City
type: item
description: This study examines the role of social media marketing in influencing customer engagement, trust, and customer loyalty among local bakery customers in Bogor City. The research aims to analyze the direct effects of social media marketing on engagement, trust, and loyalty. A quantitative approach was employed using Structural Equation Modeling (SEM) with data collected through questionnaires. The results show that social media marketing has a significant effect on customer engagement and trust but does not directly influence customer loyalty. Customer engagement and trust also do not significantly affect loyalty. These findings imply that customer loyalty requires factors beyond digital interaction, particularly product quality and customer experience.
subject: Articles
  topic: section
subject: Social Media Marketing
  topic: keywords
subject: Customer Engagement
  topic: keywords
subject: Trust
  topic: keywords
subject: Customer Loyalty
  topic: keywords
subject: Local Bakery
  topic: keywords
creator: Naila Aulia
creator: Husna Leila Yusran
creator: Ezekiel Lagman
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-03-31
publication date: 2026-03-31
starting page: 831
ending page: 841
doi: 10.33096/jmb.v13i1.1415