Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia
Social Media Marketing, Electronic Word of Mouth, and Trust in TikTok Shop Purchase Decisions
This study investigates the effects of social media marketing and electronic word-of-mouth on purchase decisions in TikTok Shop, with trust as an intervening variable. The study addresses the limited emphasis on purchase decision in social commerce research and tests whether brand-generated and user-generated communication significantly shape consumer decision-making. The study employed a quantitative explanatory design using an online survey of 105 Generation Z respondents in Manokwari Regency who had previously purchased through TikTok Shop. Data were collected through a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling to examine direct and indirect relationships among social media marketing, electronic word of mouth, trust, and purchase decision. The results show that social media marketing and electronic word-of-mouth both have positive and significant effects on trust and purchase decisions. Social media marketing exerts the strongest influence on trust, whereas electronic word of mouth has a stronger direct impact on purchase decisions. Trust also significantly affects purchase decisions and partially mediates both antecedent variables. The findings highlight that the purchase decision on TikTok Shop is shaped by the interaction among persuasive platform communication, peer evaluation, and consumer confidence, offering practical guidance for trust-oriented social commerce strategies and further research on decision behavior.
Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing
This study examines the influence of culture, pricing strategies, and color on consumer preferences for fast food among Hisana Fried Chicken consumers in Makassar. The research design is quantitative, with a causal-associative approach. Data were collected by distributing questionnaires to consumers, using a Likert scale, and were processed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS version 4.0. The results showed that culture had a positive but insignificant effect on consumer preferences. Conversely, pricing strategies and the role of color partially have a positive, significant impact on consumer preferences in fast-food purchases. These findings confirm that pricing strategies and visual elements, such as color, play an essential role in shaping consumer purchasing decisions. This study provides a theoretical contribution to consumer behavior research by applying the Stimulus-Organism-Response (S-O-R) theory, and a practical contribution to fast-food restaurant management by formulating more effective marketing strategies based on price and visual design to increase customer preference and loyalty.
Women Entrepreneurs, Entrepreneurial Marketing, and Business Sustainability: A Gender Perspective
Sustainable entrepreneurship has become increasingly urgent in addressing environmental and social challenges, yet gender-specific dynamics in entrepreneurial marketing remain understudied. Understanding how women entrepreneurs apply entrepreneurial marketing is essential to strengthening inclusive and sustainable business ecosystems. This study examines the role of entrepreneurial marketing in improving sustainable business performance from a gender perspective. Using a quantitative survey approach, data were collected from 150 women entrepreneurs in Semarang who have managed environmentally friendly businesses for at least 3 years. Respondents were selected through purposive sampling, and data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The findings reveal that innovativeness, opportunity focus, and acceptable risk positively influence sustainability performance, highlighting women entrepreneurs' emphasis on social value creation, adaptability, and measured risk-taking. However, proactivity, resource leveraging, and networking show no significant impact, reflecting structural barriers, differences in strategic orientation, and networking limitations that women entrepreneurs often face. This study provides novelty by uncovering gender-specific patterns in entrepreneurial marketing and their implications for sustainability outcomes. Theoretically, it advances the discourse on gender and entrepreneurship, while, in practice, it emphasizes the need for gender-sensitive policies, entrepreneurial training, and supportive ecosystems to enhance sustainable business performance.
The Interaction of Dividend Policy in Moderating the Relationship between Liquidity, Profitability, and Leverage on Firm Value
This study aims to examine the role of Dividend Policy in moderating the relationship between Liquidity, Profitability, and leverage on Company Value in pharmaceutical companies listed on the Indonesia Stock Exchange (IDX). This study uses a quantitative approach with moderated regression analysis. The population in this study comprises 12 pharmaceutical companies listed on the IDX, with a sample of 6 selected through purposive sampling. Data collection was conducted using documentation methods through the company's financial reports. Data analysis included classical assumption testing, descriptive analysis, hypothesis testing, moderation regression, and coefficient of determination using Statistical Product and Services Solutions (SPSS) software. The results of the study indicate that Dividend Policy strengthens the influence of Liquidity, Profitability, and Leverage on Firm Value. The positive relationship found indicates that the higher the level of Liquidity, Profitability, and Leverage reinforced by Dividend Policy, the higher the Company Value. This finding emphasizes the importance of dividend policy in increasing investor confidence and attracting investment, thereby increasing company value. This study contributes theoretically to the understanding of the role of Dividend Policy as a moderating variable. Practically, the results of this study can be used by pharmaceutical company managers to formulate appropriate dividend policies to increase company value and to provide guidance for investors in making investment decisions.
Celebrity Endorsements on Social Media and Interest in Purchasing Mobile Phones: A Consumer Analysis
This study aimed to analyze the influence of celebrity endorsements, specifically the dimensions of trustworthiness, expertise, and attractiveness, on consumers' purchase interest at Gallery Phone Makassar. A quantitative research design was employed, using a survey to gather primary data from the consumer population. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate the structural relationships among the variables and test the research hypotheses. The results revealed that trustworthiness, expertise, and attractiveness each had a significant positive effect on purchase interest. Among these dimensions, attractiveness and expertise emerged as the most dominant factors in attracting attention and influencing consumer perceptions toward mobile technology products. These findings suggest that consumers are highly influenced by a celebrity's visual appeal and perceived technical competence when forming interest in purchasing a smartphone. This study provides practical insights for marketers to optimize their digital marketing strategies by selecting influencers who strike a strong balance between aesthetic appeal and professional credibility, thereby effectively driving purchase interest.
Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia
This study aims to determine and analyze the effect of financial performance, proxied by Return on Investment, Return on Assets, and Return on Equity, on company value, as well as to examine the role of Corporate Social Responsibility as a moderating variable in mining companies listed on the Indonesia Stock Exchange during the period 2020–2022. This study uses a quantitative approach with Moderated Regression Analysis (MRA). The data used is secondary data obtained from the annual financial reports of mining companies, accessed through the official website of the Indonesia Stock Exchange and the companies' official websites. The data collection technique uses the documentation method with purposive sampling to select samples based on criteria relevant to the research objectives. The results show that Return on Investment, Return on Assets, and Return on Equity have a positive and significant effect on company value. In addition, Corporate Social Responsibility was found to weaken the effect of Return on Investment on company value but to strengthen the effects of Return on Assets and Return on Equity on company value. This study provides practical contributions for companies to pay attention to the balance between financial performance and Corporate Social Responsibility implementation. The resulting managerial implications indicate that companies need to optimize financial performance and improve the quality of their CSR disclosures to maintain and increase their value in investors' eyes.
The Effect of Local Revenue and Revenue Sharing Funds on Local Expenditures
This study aims to analyze the effect of Local Own-Source Revenue and Revenue Sharing Funds on Regional Expenditure in regency/city governments in South Sulawesi Province. This study uses a quantitative approach with secondary data in the form of Local Own-Source Revenue, Revenue Sharing Funds, and Regional Expenditure obtained from the official APBD and TKDD portals. The research sample consisted of 24 regencies/cities in South Sulawesi Province. Data analysis was performed using multiple linear regression with the help of SPSS software to test the proposed hypothesis. The results showed that Local Own-Source Revenue and Revenue Sharing Funds had a positive and significant effect on Regional Expenditure. These findings indicate that the higher the regional fiscal capacity through an increase in PAD and DBH, the greater the ability of local governments to finance public expenditure and development. This study emphasizes the importance of optimizing Local Own-Source Revenue and effective management of Revenue Sharing Funds in order to improve the quality of regional expenditure planning and realization. These findings can also serve as a basis for the government in formulating fiscal policies that are more responsive to regional development needs.
The Effect of Profitability, Capital Adequacy, and Liquidity on Stock Prices in the Banking Industry
This study aimed to analyze the impact of profitability, capital adequacy, and liquidity on the stock prices of state-owned banking companies listed on the Indonesia Stock Exchange. A quantitative research design with a causal approach was employed, using secondary data from audited financial reports. The sample consisted of major state-owned banks selected through purposive sampling. Data analysis was performed using panel data regression with the Random Effects Model in EViews. Before the regression analysis, classical assumption tests were conducted to ensure the model met the requirements for normality, multicollinearity, heteroscedasticity, and autocorrelation. The results revealed that the Return on Assets and the Capital Adequacy Ratio did not have a significant effect on stock prices. In contrast, the Loan-to-Deposit Ratio was found to have a significant positive influence on stock valuations. The model demonstrated a meaningful adjusted R-squared value, indicating that the independent variables collectively explained a meaningful share of the variance in stock prices. These findings suggest that investors prioritize liquidity efficiency over internal profitability and capital metrics when valuing banking stocks in the Indonesian market. Consequently, banking management should maintain optimal liquidity levels to enhance market perception and drive investor confidence.
Marketing and Business Strategies Based on the Creative Economy in Efforts to Improve the Competitiveness of MSME Players
This study aimed to analyze the impact of strategic management, specifically marketing and creative-economy-based development strategies, on the competitiveness of culinary enterprises in Makassar. A quantitative research design was employed, using a survey to collect primary data from a representative sample selected through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling to evaluate structural relationships and test the research hypotheses. The results indicated that creative economy-based marketing strategies had a significant positive effect on competitiveness. Furthermore, development strategies based on the creative economy were found to contribute even more significantly to enterprises' ability to strengthen their competitive position in the local market. These findings emphasize the necessity of adopting innovative and adaptive business models to thrive amid market dynamics. This study provides a solid foundation for enterprise actors and policymakers to enhance creative promotion and strategic development, ensuring long-term business sustainability and competitive advantage.
Price, Atmosphere, and Service Quality on Customer Loyalty
This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.
Member Card and Social Media Promotion Strategies on Customer Loyalty
This study aimed to analyze the influence of the Member Card Promotion strategy and social media on Customer Loyalty at the Kaku Food Sudiang Branch in Makassar. A quantitative research design was employed, utilizing a survey method with a sample of 90 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to evaluate the structural relationships between the variables. The results revealed that while MCP had a significant positive effect on customer loyalty, the impact of SOM was statistically insignificant. The model demonstrated a moderate explanatory power, indicating that the combined strategy effectively explained a substantial portion of the variance in loyalty. These findings suggest that membership-based incentives are the primary drivers of customer retention in this context, whereas social media serves as a secondary engagement tool. The study highlights the need for Kaku Food to prioritize enhancing its membership program benefits while refining its social media content to bridge the gap between digital engagement and actual customer loyalty.
The Influence of Market Orientation and Innovation on Marketing Performance Mediated by Business Agility in MSMEs in Dompu Regency
This research aims to analyse the influence of market orientation and innovation on marketing performance, mediated by business agility, in MSMEs in Dompu Regency. In the VUCA era, MSMEs face intense competitive pressures and shifts in consumer behaviour, raising the question: can innovation and market orientation boost performance without operational agility? The novelty of this research lies in testing the mediating effect of business agility to address inconsistencies in prior literature on the innovation paradox, which often burdens the performance of resource-limited MSMEs in developing countries. Using a quantitative approach, data were collected from 252 MSME managers in the food and beverage sector through purposive proportional random sampling, then analysed using Structural Equation Modelling (PLS-SEM). Empirical results show that market orientation positively affects marketing performance, whereas innovation does not have a significant direct impact. The discussion of the findings confirms that business agility plays a vital role in fully mediating the relationship between innovation and partially mediating the effect of market orientation on performance. In conclusion, innovation will be commercially valuable only if it transforms MSMEs into agile entities. From a managerial perspective, government and business intervention must be reoriented from merely ceremonial new-product launches to incubation programs that increase managerial flexibility and supply-chain adaptability.
Advertising Strategies and Celebrity Endorsements on Online Consumer Purchase Interest
This study aimed to evaluate the influence of Advertising Services (ADS) and Celebrity Endorsement (CE) on Purchase Interest (PI) among students as active users of online shopping platforms. A quantitative research design was employed, utilizing a survey method distributed to the student population. Data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM) to assess both the measurement and structural models. The results revealed that Advertising Services had a statistically insignificant effect on purchase interest. In contrast, Celebrity Endorsement had a significant positive impact and was identified as the dominant driver of consumer interest in this study. The structural model demonstrated satisfactory explanatory power and established predictive relevance for the variables involved. These findings suggest that for the student segment, the presence of a credible public figure is more effective in stimulating purchase interest than traditional advertising services. Consequently, online shop operators should prioritize selecting highly credible endorsers who resonate with the target audience to optimize promotional effectiveness.
Comparison of Banking Financial Performance Before and After Mergers - Acquisitions
This study aims to determine whether there is a significant difference in the financial performance of public banking companies in Indonesia before and after mergers and acquisitions (M&A). The main focus of the study is to measure the effectiveness of M&A in improving financial performance through certain financial ratios. This study uses a quantitative approach with a comparative design. The sample consists of six public banking companies that conducted M&A during the period 1994–2022, selected through purposive sampling. Data were obtained from published financial reports. The variables analyzed included liquidity ratios (current ratio and quick ratio) and profitability ratios (return on equity and net profit margin). Data analysis techniques used the Paired Sample t-Test and the Wilcoxon Test to examine differences in financial performance two years before and two years after M&A. The results show no significant differences in the Current Ratio, Quick Ratio, Return on Equity, and Net Profit Margin before and after mergers and acquisitions. This indicates that M&A activities have not had a tangible impact on improving short-term financial performance. This study provides practical contributions for company management and investors in evaluating the effectiveness of M&A strategies. These findings can also serve as a basis for further research to expand the scope of variables and observation periods.
Earnings Management in the Manufacturing Industry in the Post-COVID-19 Era
This study aimed to evaluate the influence of deferred tax assets, deferred tax liabilities, and tax planning on earnings management from the perspective of government auditors. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to auditors at the Financial and Development Supervisory Agency (BPKP) Representative Office of South Sulawesi Province. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), incorporating Measurement Invariance of Composite Models (MICOM) and Multi-Group Analysis (PLS-MGA) to assess the model's stability across groups and over time relative to the COVID-19 pandemic. The results revealed that deferred tax assets, deferred tax liabilities, and tax planning had no significant effect on earnings management practices. The multi-group analysis further demonstrated that the onset of the COVID-19 pandemic did not significantly moderate these relationships, indicating a high degree of structural stability in the model. These findings suggest that from an auditor's standpoint, tax-related indicators are not perceived as primary drivers of earnings management. This study highlights the importance of professional skepticism. It suggests that auditors may prioritize other risk factors over tax accounts when assessing potential financial reporting biases, regardless of external economic crises.
Impact of Technical Analysis and Corporate Social Responsibility on Banking Firm Value
This study aimed to examine the influence of technical analysis and corporate social responsibility (CSR) on the firm value of PT. Bank Rakyat Indonesia (Persero) Tbk. A quantitative approach was employed, utilizing a survey method with questionnaires distributed to the employee population. The sampling technique was saturated sampling, and the data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The measurement model evaluation confirmed the reliability and validity of the constructs, while the structural model demonstrated a satisfactory fit and substantial explanatory power. The results revealed that both technical analysis and corporate social responsibility had a positive but statistically insignificant effect on firm value at the standard significance level. However, the structural model explained a high degree of variance, indicating that these variables collectively provide a strong framework for firm value. These findings suggest that while individual strategies may not directly drive firm value independently, their collective presence provides a robust framework for market perception. The implication is that companies should focus on a strategic synergy between technical market approaches and CSR programs to build sustainable corporate value.
Diversification Impact on Financial Performance through Capital Structure
This research aimed to analyze the influence of diversification strategies on corporate financial performance, with capital structure serving as an intervening variable. The study focused on manufacturing companies in the basic chemical industry sector listed on the Indonesia Stock Exchange (IDX) during 2021–2022. A quantitative approach was employed, using Panel Data Regression and Path Analysis, both processed in EViews. Purposive sampling was used, yielding 30 companies as units of analysis over two years, for a total of 60 observations. Model specification tests, specifically the Chow and Hausman tests, confirmed that the Fixed Effect Model (FEM) was the most appropriate estimation method for this study. The results revealed that diversification strategies, proxied by the Herfindahl Index (HI), had a significant positive direct effect on financial performance (ROA). However, diversification strategies did not significantly affect capital structure (DAR and DER), and capital structure did not mediate the relationship between diversification and financial performance. These findings indicate that external financing levels do not drive improvements in financial performance through diversification; rather, they are determined by internal management efficiency and strategic resource utilization. The practical implication is that company management needs to prioritize diversification as an effective growth strategy by optimizing internal capabilities rather than relying on adjustments to the financing structure.
The Effect of Tiktok Social Media Marketing and Fear of Missing Out (FoMO) on Impulsive Buying of Adidas Samba Products Among Generation Z in Garut Regency
This study aims to analyse the Influence of TikTok Social Media Marketing and Fear of Missing Out (FOMO) on impulsive buying among Generation Z in Garut Regency. The Research method used is a descriptive, verifiable, quantitative method with a sample size of 250 respondents. Data analysis techniques use Partial Least Squares-based Structural Equation Modelling SEM-PLS. The results of the study indicate that TikTok Social Media Marketing and FOMO have a positive and significant effect on impulsive buying, both partially and simultaneously. These findings emphasise the importance of responsible management of digital marketing strategy.
TikTok Social Media Marketing, Fear of Missing Out (FOMO), Impulsive Buying, Generation Z, Adidas Samba
Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
Implementation of Lean Management in Reducing Waste and Increasing Productivity of Intercity Bus Transportation RAPI
This study analyzes the application of management in improving the operational effectiveness of intercity bus transportation at PT. NEAT. Management plays a crucial role in managing resources through the Planning, Organizing, Actuating, and Controlling (POAC) functions so that operational activities can run efficiently and productively. However, public transportation still frequently faces obstacles in the form of waste and inefficiency that impact the decline in service quality and customer satisfaction. To address these issues, this study uses the Lean Management approach, a management method that focuses on eliminating non-value-added activities to increase productivity. The study was conducted using a qualitative descriptive method through interviews and observations. This research method also involves identifying improvements to process flow and measuring performance before and after improvements. Academically, this research is based on the concept of operational productivity which emphasizes the elimination of non-value added activities to increase service efficiency. The results show that the main waste at PT. RAPI is waiting time and defects (bus damage), which causes increased operational costs and a decrease in the number of passengers served. Improvements that have been made include more efficient fleet scheduling, planned bus maintenance, and digitalization of administration. The implications of this study emphasize the importance of improving the quality of human resources, both through skills training, increased work discipline, and strengthened employee responsibility, so that the implementation of Lean Management can run more optimally and sustainably.
Copyright (c) 2026 Muhammad Syahrozi Lubis, Nurlaila & Nurbaiti https://creativecommons.org/licenses/by/4.0
The Influence of Sharia Financial Literacy and Risk Perception on the Decision to Use Sharia Mobile Banking by Generation Z
This study aims to analyze the influence of Islamic financial literacy and risk perception on Generation Z's decision to use Islamic mobile banking in Indonesia. Despite offering ease of transaction and compliance with Islamic principles, the adoption rate of Islamic mobile banking among Generation Z is still relatively low. This study uses a quantitative approach with a survey method of 100 respondents aged 18–28 years who actively use Islamic mobile banking and were determined through purposive sampling techniques. Data were collected online through Google Forms and analyzed using multiple linear regression. The results show that Islamic financial literacy and risk perception simultaneously have a significant effect on Generation Z's decision to use Islamic mobile banking. These findings emphasize the importance of improving Islamic financial literacy and managing risk perception to encourage the adoption of Islamic mobile banking services.
Copyright (c) 2026 Inayah Ardiah, Marliyah & Yenni Samri Juliati Nasution https://creativecommons.org/licenses/by/4.0
Marketing Strategies and Customer Acquisition in Multipurpose Umrah Budget Fund Products: Evidence from FIF Group Amitra Syariah
This study examines the marketing strategy of the Multipurpose Umrah Advance Fund product at the FIFGROUP AMITRA Sharia Business Unit, with a focus on customer acquisition. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observations, and analysis of internal company documents. SWOT analysis was employed to identify key internal and external factors influencing marketing effectiveness. The findings indicate that AMITRA’s primary internal strengths include strong corporate reputation, strict compliance with sharia principles, an extensive service network, and an accessible financing system. Externally, substantial market opportunities exist for Umrah financing, driven by rising public interest in religious travel, advances in digital technology, and regulatory support for the Islamic financial sector. The IFAS and EFAS analyses position AMITRA in the Strength–Opportunity (SO) quadrant, suggesting a favorable strategic posture. Accordingly, the study recommends an aggressive growth strategy that leverages internal strengths to exploit external opportunities, particularly through intensified digital marketing, strengthened partnerships with Umrah travel agencies, and the development of technology-based services to expand market reach and increase customer numbers.
Copyright (c) 2026 Wildah Khoiriah Siregar, Yenni Samri Juliati Nasution & Nurlaila https://creativecommons.org/licenses/by/4.0
Empowering Uneducated Workers in Kediri Regency to Increase Employment Opportunities
Uneducated workers are a vulnerable group within the Kediri Regency's labor structure due to limited formal education and low access to decent jobs. This research aims to analyze the conditions of the uneducated workforce and empowerment strategies to increase employment opportunities. The research uses a descriptive qualitative approach through document and literature studies from BPS data, the Department of Manpower, and previous research. The research results show that the number of uneducated workers fluctuated between 2020 and 2024 but remained high. Empowerment strategies include capacity building, community-based economic empowerment, and expanding access to sustainable and locally adaptive regional employment.
Uneducated Workforce; Workforce Empowerment; Job Opportunities.
The Influence of Destination Image, Emotional Experience, and Perceived Value on Tourist Loyalty Through Satisfaction as an Intervening Variable
This study aims to analyze the influence of destination image, emotional experience, and perceived value on tourist loyalty through tourist satisfaction as an intervening variable on Talang Siring Beach tourism, Pamekasan. The method used in this study is quantitive. The data collection technique used a questionnaire of 97 respondents based on the Cochran formula, this study involved all visitors to Talang Siring Beach, Pamekasan as the research population. The collected data were analyzed using SEM-PLS through SmartPLS. This study found that all hypotheses statistically showed a positive and significant influence between destination image, emotional experience, and perceived value on tourist loyalty. This finding emphasizes the importance of managing destination image, emotional experience, and perceived value to strengthen tourist loyalty.
Inclusive Leadership, Trustworthiness, and Trust in Leaders on Organizational Citizenship Behaviour
This study aims to prove and analyze the influence of Inclusive Leadership and Trustworthiness on Organizational Citizenship Behaviour (OCB) with Trust in Leaders as a mediating variable among employees of the Scout Movement Quarters (Kwartir Gerakan Pramuka) throughout East Java. This research employs a quantitative approach with a causal explanatory design. The population in this study comprises 144 employees of the Scout Movement Quarters throughout East Java. The sampling technique utilized was total sampling (census method), resulting in a sample of 144 respondents. Data collection was conducted using Google Forms and measured using a Likert scale. The data analysis technique utilized Structural Equation Modeling (SEM), processed using Partial Least Square (PLS) software and SPSS version 26. The results indicate that: 1) Inclusive Leadership has a significant effect on Trust in Leaders; 2) Trustworthiness has a significant effect on Trust in Leaders; 3) Trust in Leaders has a significant effect on Organizational Citizenship Behaviour (OCB); 4) Trust in Leaders significantly mediates the effect of Inclusive Leadership on Organizational Citizenship Behaviour (OCB); and 5) Trust in Leaders significantly mediates the effect of Trustworthiness on Organizational Citizenship Behaviour (OCB).
The Role of Occupational Health and Safety in Mediating the Effects of Job Demands and Job Risks on Employee Performance at PT Pertamina Patra Niaga Surabaya Branch
This study employs a quantitative approach utilizing an explanatory causal research design. The population for this study comprises 206 employees at PT Pertamina Patra Niaga Surabaya Branch. The sampling technique utilized was total sampling (saturated sampling), resulting in a final sample size of 206 employees who met the established criteria. Data collection was conducted using google form, with measurement carried out via a likert scale. Subsequently, data processing was performed using the Structural Equation Modeling (SEM) method with the assistance of partial least square (PLS) 4.0 software. The results of this study indicate several key findings: 1) Job demands have a positive and significant effect on occupational health and safety (OHS); 2) Job risk has a positive and significant effect on occupational health and safety; 3) Occupational health and safety has a positive and significant effect on employee performance; 4) Occupational health and safety effectively mediates the relationship between job demands and employee performance; and 5) Occupational health and safety effectively mediates the relationship between job risk and employee performance. Based on these findings, the study recommends that management should proactively assess risks, develop emergency response procedures, and update safety protocols. Additionally, the company must foster a culture of risk reporting that is free from stigma. Furthermore, it is crucial to maintain and increase investment in OHS programs. This should not be done merely for compliance, but as an integral part of the business strategy designed to enhance employee performance, satisfaction, and loyalty.
Job Demands; Job Risk; Occupational Health and Safety; Employee Performance.
The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan
This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
Lifestyle,Brand Image,Service Quality,Product Quality.
The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable
This study aims to examine the effect of positioning strategy on consumer perception at Hanoon Industries, with brand engagement as a moderating variable. The research employs a quantitative descriptive and associative approach with a sample of 100 respondents. Data were analyzed using simple linear regression and moderated regression analysis through SPSS. The results indicate that positioning strategy has a positive and significant effect on consumer perception. Furthermore, brand engagement is proven to moderate and strengthen the relationship between positioning strategy and consumer perception. These findings highlight the importance of integrating effective positioning strategies with strong consumer engagement to build positive brand perceptions in the local fashion industry.
From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots
This research arises from the critical need to optimize knowledge internalization within the SECI Model, especially in organizations handling complex and regulated information such as public financing. The study aims to identify the limitations of the existing Knowledge Management System (KMS), implement a Retrieval-Augmented Generation (RAG)-based AI Chatbot prototype, and evaluate its effectiveness in facilitating knowledge internalization. A qualitative case study approach was employed using the Design Science Research Method (DSRM). Data were collected through in-depth interviews and prototype testing involving 10 purposively selected respondents from the Public Financing Division of PT SMI. Findings indicate that the conventional KMS is suboptimal, leading to high dependency on social learning and the "walking library" phenomenon, where critical knowledge is siloed within specific individuals rather than being institutionalized. The implemented AI Chatbot prototype successfully accelerated the learning curve for new employees, reduced cognitive load – the mental effort required to search for and synthesize information, and received positive evaluation based on the KMS Success Model dimensions. The study implies that organizations should transition their knowledge-sharing culture from individual dependency to smart system-based interactions.
Operational Efficiency and Business Diversification for the Financial Sustainability of 3 Kg LPG Stations: Mediating Cash Flow Resilience
This study investigates the effects of operational efficiency and business diversification on financial sustainability, with cash flow resilience as a mediating variable among 3 kg subsidized LPG stations in Bangkalan Regency. Using a quantitative explanatory design, data were collected through questionnaires from station owners/managers and analyzed using SEM-PLS. Results show that operational efficiency and business diversification positively affect cash flow resilience and financial sustainability. Cash flow resilience also significantly improves financial sustainability and partially mediates the relationships between both predictors and financial sustainability. The findings indicate that financial sustainability in regulated, low-margin micro-enterprises depends on efficiency improvements, diversified income sources, and disciplined cash flow management.
Role Clarity, Satisfaction with Internal Communication to Increase Employee Retention through Perceived Organizational Support of Kareb Cooperative Employees in Bojonegoro
This causal quantitative study aims to examine the effects of Role Clarity and Internal Communication Satisfaction on Employee Retention, with Perceived Organizational Support (POS) serving as a mediating variable among employees of Koperasi KAREB Bojonegoro. The study employed a census sampling technique, involving 98 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) version 4.0. The results indicate that: (1) Role Clarity and Internal Communication Satisfaction have positive and significant effects on Perceived Organizational Support; (2) Perceived Organizational Support has a positive and significant effect on Employee Retention; and (3) Perceived Organizational Support positively and significantly mediates the relationships between Role Clarity, Internal Communication Satisfaction, and Employee Retention. Therefore, management is encouraged to strengthen POS through regularly reviewed Standard Operating Procedures (SOPs), transparent internal communication, and a human-centered managerial approach to sustain employee loyalty and organizational performance
Satisfaction With Internal Communication