Jurnal Manajemen Bisnis
type: channel
description: Jurnal Manajemen Bisnis
publisher: Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia
language: en
publication name: Jurnal Manajemen Bisnis
issn: 2621-1971
items: Implementation of Lean Management in Reducing Waste and Increasing Productivity of Intercity Bus Transportation RAPI
items: The Influence of Sharia Financial Literacy and Risk Perception on the Decision to Use Sharia Mobile Banking by Generation Z
items: Marketing Strategies and Customer Acquisition in Multipurpose Umrah Budget Fund Products: Evidence from FIF Group Amitra Syariah
items: The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan
items: The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable
items: From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots
items: Operational Efficiency and Business Diversification for the Financial Sustainability of 3 Kg LPG Stations: Mediating Cash Flow Resilience
items: Implementation of Smart Card Application to Improve Payment Transparency and Monitor Student Development from The Maqashid Syariah Perspective
items: The Influence of Marketing Strategies and Digital Services of Sharia Business Ethics on The Income of Gen-Z Photography Services From A Sharia Economic Perspective
items: Implementation of Human Resource Development in Improving The Skills and Competitive Capabilities of Employees on PT. BPR Rohil from The Perspective of Maqasid Al-Syari’ah Abu Yusuf
items: The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator
items: The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers
items: Influence of knowledge, advertising, and price on Gen Z’s eco-friendly purchase decisions for The Body Shop
items: Transformational Leadership in Facing VUCA (Volatility, Uncertainty, Complexity, Ambiguity) Challenges: A Case Study at PT Telkom Kediri Branch
items: How New Product Development Affect Business Resilience of MSMEs in The Tourism and Creative Industry in Magelang
items: Entrepreneurship Training Management Based on Life Skills at the Community Learning Center "Tim Suara Masyarakat Dawuan", Cikampek District, Karawang Regency
items: Stress Management of Therapists in Dealing with Children with Autism Spectrum Disorder (ASD) Who are Exposed to Gadgets in the Digital Era
items: The Influence of Green Organizational Culture, Green Employability, and Green Innovation on Employee Performance through Job Satisfaction at PT Geo Dipa Energi (Persero)
items: Adaptive and Participatory Financial Management in Private Vocational Schools: A Case Study of SMK Muhammadiyah 1 Taman Sidoarjo
items: Epistemology Accounting in The Digital Era: Truth and Transparency Through Artificial Intelligence and Big Data
items: The Influence of Atmosphere, Price, Location, and Product Design on Consumer Satisfaction
items: The Role of The Human Development Index in Improving The Effectiveness of Social Budget to Achieve Sustainable Development Goals 11
items: The Effect of Fanatism, Price and Location on Buying Interest and Ticket Purchase Decisions for South Korean Band Concerts at The Jawa Pos Arena Building
items: The Role of Safety Leadership in Shaping Safety Culture: The Mediating Role of Communication and Commitment
items: The Influence of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior (OCB) of Civil Servants at the Sanggau Public Works and Water Resources Department
items: The Influence of Social Media Marketing, Perceived Luxury Value, and Status Consumption on Purchase Intention of Jewelry Products with Moderation of Generational Difference and Peer Influence
items: Exploring the Role of Commitment, Support, and Satisfaction in Shaping Innovative Behavior of Public Sector Employees
items: Work Meaning and Justice in Gen Z: The Mediating Role of Engagement in Turnover Intention
items: The Effect Of Stress And Work Environment On Generation Z Employee Performance With Job Satisfaction As An Intervening Variable
items: The Effect of Burnout on Turnover Intention With Work-Life Balance as a Mediating Variable

Implementation of Lean Management in Reducing Waste and Increasing Productivity of Intercity Bus Transportation RAPI
type: item
description: This study analyzes the application of management in improving the operational effectiveness of intercity bus transportation at PT. NEAT. Management plays a crucial role in managing resources through the Planning, Organizing, Actuating, and Controlling (POAC) functions so that operational activities can run efficiently and productively. However, public transportation still frequently faces obstacles in the form of waste and inefficiency that impact the decline in service quality and customer satisfaction. To address these issues, this study uses the Lean Management approach, a management method that focuses on eliminating non-value-added activities to increase productivity. The study was conducted using a qualitative descriptive method through interviews and observations. This research method also involves identifying improvements to process flow and measuring performance before and after improvements. Academically, this research is based on the concept of operational productivity which emphasizes the elimination of non-value added activities to increase service efficiency. The results show that the main waste at PT. RAPI is waiting time and defects (bus damage), which causes increased operational costs and a decrease in the number of passengers served. Improvements that have been made include more efficient fleet scheduling, planned bus maintenance, and digitalization of administration. The implications of this study emphasize the importance of improving the quality of human resources, both through skills training, increased work discipline, and strengthened employee responsibility, so that the implementation of Lean Management can run more optimally and sustainably.
subject: Articles
  topic: section
subject: Productivity
  topic: keywords
subject: Lean Management
  topic: keywords
subject: Waste
  topic: keywords
subject: Transportation
  topic: keywords
creator: Muhammad Syahrozi Lubis
creator: Nurlaila
creator: Nurbaiti
rights: Copyright (c) 2026 Muhammad Syahrozi Lubis, Nurlaila & Nurbaiti https://creativecommons.org/licenses/by/4.0
date: 2026-02-03
publication date: 2026-02-03
starting page: 219
ending page: 233
doi: 10.33096/jmb.v13i1.1406

The Influence of Sharia Financial Literacy and Risk Perception on the Decision to Use Sharia Mobile Banking by Generation Z
type: item
description: This study aims to analyze the influence of Islamic financial literacy and risk perception on Generation Z's decision to use Islamic mobile banking in Indonesia. Despite offering ease of transaction and compliance with Islamic principles, the adoption rate of Islamic mobile banking among Generation Z is still relatively low. This study uses a quantitative approach with a survey method of 100 respondents aged 18–28 years who actively use Islamic mobile banking and were determined through purposive sampling techniques. Data were collected online through Google Forms and analyzed using multiple linear regression. The results show that Islamic financial literacy and risk perception simultaneously have a significant effect on Generation Z's decision to use Islamic mobile banking. These findings emphasize the importance of improving Islamic financial literacy and managing risk perception to encourage the adoption of Islamic mobile banking services.
subject: Articles
  topic: section
subject: Islamic financial literacy
  topic: keywords
subject: Risk perception
  topic: keywords
subject: Usage decisions
  topic: keywords
subject: Islamic mobile banking
  topic: keywords
subject: Generation Z
  topic: keywords
creator: Inayah Ardiah
creator: Marliyah
creator: Yenni Samri Juliati Nasution
rights: Copyright (c) 2026 Inayah Ardiah, Marliyah & Yenni Samri Juliati Nasution https://creativecommons.org/licenses/by/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 153
ending page: 170
doi: 10.33096/jmb.v13i1.1401

Marketing Strategies and Customer Acquisition in Multipurpose Umrah Budget Fund Products: Evidence from FIF Group Amitra Syariah
type: item
description: This study examines the marketing strategy of the Multipurpose Umrah Advance Fund product at the FIFGROUP AMITRA Sharia Business Unit, with a focus on customer acquisition. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observations, and analysis of internal company documents. SWOT analysis was employed to identify key internal and external factors influencing marketing effectiveness. The findings indicate that AMITRA’s primary internal strengths include strong corporate reputation, strict compliance with sharia principles, an extensive service network, and an accessible financing system. Externally, substantial market opportunities exist for Umrah financing, driven by rising public interest in religious travel, advances in digital technology, and regulatory support for the Islamic financial sector. The IFAS and EFAS analyses position AMITRA in the Strength–Opportunity (SO) quadrant, suggesting a favorable strategic posture. Accordingly, the study recommends an aggressive growth strategy that leverages internal strengths to exploit external opportunities, particularly through intensified digital marketing, strengthened partnerships with Umrah travel agencies, and the development of technology-based services to expand market reach and increase customer numbers.
subject: Articles
  topic: section
subject: Islamic Marketing Strategy
  topic: keywords
subject: Multipurpose Umrah Advance Fund
  topic: keywords
subject: SWOT Analysis
  topic: keywords
subject: Non-Bank Islamic Financial Institution
  topic: keywords
creator: Wildah Khoiriah Siregar
creator: Yenni Samri Juliati Nasution
creator: Nurlaila
rights: Copyright (c) 2026 Wildah Khoiriah Siregar, Yenni Samri Juliati Nasution & Nurlaila https://creativecommons.org/licenses/by/4.0
date: 2026-01-29
publication date: 2026-01-29
starting page: 137
ending page: 152
doi: 10.33096/jmb.v13i1.1399

The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan
type: item
description: This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
subject: Articles
  topic: section
subject: Lifestyle,Brand Image,Service Quality,Product Quality.
  topic: keywords
creator: Diah Retnowati
creator: Erny Rachmawati
creator: Fatmah Bagis
creator: Arini Hidayah
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-14
publication date: 2026-01-14
starting page: 122
ending page: 136
doi: 10.33096/jmb.v13i1.1372

The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable
type: item
description: This study aims to examine the effect of positioning strategy on consumer perception at Hanoon Industries, with brand engagement as a moderating variable. The research employs a quantitative descriptive and associative approach with a sample of 100 respondents. Data were analyzed using simple linear regression and moderated regression analysis through SPSS. The results indicate that positioning strategy has a positive and significant effect on consumer perception. Furthermore, brand engagement is proven to moderate and strengthen the relationship between positioning strategy and consumer perception. These findings highlight the importance of integrating effective positioning strategies with strong consumer engagement to build positive brand perceptions in the local fashion industry.
subject: Articles
  topic: section
subject: Positioning Strategy
  topic: keywords
subject: Consumer Perception
  topic: keywords
subject: Brand Engagement
  topic: keywords
subject: Moderated Regression Analysis
  topic: keywords
creator: Zacky Makarim
creator: Nizar Alam Hamdani
creator: Hilman Rismanto
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 208
ending page: 218
doi: 10.33096/jmb.v13i1.1369

From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots
type: item
description: This research arises from the critical need to optimize knowledge internalization within the SECI Model, especially in organizations handling complex and regulated information such as public financing. The study aims to identify the limitations of the existing Knowledge Management System (KMS), implement a Retrieval-Augmented Generation (RAG)-based AI Chatbot prototype, and evaluate its effectiveness in facilitating knowledge internalization. A qualitative case study approach was employed using the Design Science Research Method (DSRM). Data were collected through in-depth interviews and prototype testing involving 10 purposively selected respondents from the Public Financing Division of PT SMI. Findings indicate that the conventional KMS is suboptimal, leading to high dependency on social learning and the "walking library" phenomenon, where critical knowledge is siloed within specific individuals rather than being institutionalized. The implemented AI Chatbot prototype successfully accelerated the learning curve for new employees, reduced cognitive load – the mental effort required to search for and synthesize information, and received positive evaluation based on the KMS Success Model dimensions. The study implies that organizations should transition their knowledge-sharing culture from individual dependency to smart system-based interactions.
subject: Articles
  topic: section
subject: RAG
  topic: keywords
subject: AI Chatbot
  topic: keywords
subject: SECI Model
  topic: keywords
subject: KMS Success Model
  topic: keywords
subject: Knowledge Management
  topic: keywords
subject: Knowledge Internalization
  topic: keywords
creator: Debrian Ruhut Saragih
creator: Grisna Anggadwita
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 189
ending page: 207
doi: 10.33096/jmb.v13i1.1366

Operational Efficiency and Business Diversification for the Financial Sustainability of 3 Kg LPG Stations: Mediating Cash Flow Resilience
type: item
description: This study investigates the effects of operational efficiency and business diversification on financial sustainability, with cash flow resilience as a mediating variable among 3 kg subsidized LPG stations in Bangkalan Regency. Using a quantitative explanatory design, data were collected through questionnaires from station owners/managers and analyzed using SEM-PLS. Results show that operational efficiency and business diversification positively affect cash flow resilience and financial sustainability. Cash flow resilience also significantly improves financial sustainability and partially mediates the relationships between both predictors and financial sustainability. The findings indicate that financial sustainability in regulated, low-margin micro-enterprises depends on efficiency improvements, diversified income sources, and disciplined cash flow management.
subject: Articles
  topic: section
subject: financial sustainability
  topic: keywords
subject: efficiency operational
  topic: keywords
subject: business diversification
  topic: keywords
subject: cash flow resilience
  topic: keywords
creator: Rengga Aditya
creator: M. Boy Singgih Gitayuda
creator: Purnamawati
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-02-02
publication date: 2026-02-02
starting page: 171
ending page: 188
doi: 10.33096/jmb.v13i1.1359

Implementation of Smart Card Application to Improve Payment Transparency and Monitor Student Development from The Maqashid Syariah Perspective
type: item
description: This study explores the effectiveness of the Smart Card application as a digital innovation in the payment and student monitoring system at the Darul Hikmah Islamic Boarding School in Pekanbaru, with an in-depth analysis through the lens of Ibn Asyur's maqashid sharia. The main objective is to assess the application's contribution to financial transparency, student behavior monitoring, and its compliance with sharia principles in the context of modern Islamic education. Using qualitative methods based on in-depth interviews with stakeholders such as the principal, teachers, students, parents, and administrative staff, as well as analysis of related literature, this study reveals that the Smart Card successfully increases the efficiency of non-cash transactions, minimizes the risk of data loss, and enables real-time monitoring that supports student discipline. However, challenges such as high administrative costs and technical limitations (e.g., long queues and network) still hamper optimization. From the perspective of Ibn Asyur's maqasid sharia, this application embodies maqasid al-'ammah (public welfare through justice and trustworthiness), maslahah daruriyyah (protection of wealth), hajiyyah (ease of life), and tahsiniyyah (formation of noble morals), while also supporting maqasid al-khasah in educational transactions. In conclusion, Smart Card is an effective tool for the integration of technology and sharia, although improvements are needed to fully achieve maximum benefits in Islamic boarding school education.
subject: Articles
  topic: section
subject: Smart Card
  topic: keywords
subject: Effectiveness
  topic: keywords
subject: Darul Hikmah Islamic Boarding School
  topic: keywords
subject: Financial Transparency
  topic: keywords
subject: Monitoring
  topic: keywords
subject: Maqashid Syariah Ibn Asyur
  topic: keywords
creator: Muhammad Miftahurrazak
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-14
publication date: 2026-01-14
starting page: 106
ending page: 121
doi: 10.33096/jmb.v13i1.1338

The Influence of Marketing Strategies and Digital Services of Sharia Business Ethics on The Income of Gen-Z Photography Services From A Sharia Economic Perspective
type: item
description: This study is a correlational study with a population of 35 respondents. Data were collected through questionnaires and analyzed using product moment correlation techniques. The results showed that Marketing Strategy (X1) had a positive and significant effect on Gen-Z Photography Service Revenue (Y), indicated by the calculated t value > t table (0.730 > 1.689) and a significance value of 0.000 < 0.05. The Digital Service variable (X2) also had a significant positive effect, with the calculated t value > t table (8.972 > 1.689) and a significance value of 0.000 < 0.05. Furthermore, Sharia Business Ethics (X3) is proven to have a significant positive effect on income, as indicated by the calculated t value > t table (17,730 > 1,689) and a significance value of 0.000 < 0.05. Simultaneously, the three variables—Marketing Strategy, Digital Services, and Sharia Business Ethics—have a significant influence on the Income of Gen-Z Photography Services. This is evidenced by the calculated F value > F table (184.253 > 4.121) and a significance value of 0.000 < 0.05. This finding confirms that improving the quality of marketing strategies, digital services, and the implementation of Sharia business ethics can jointly increase the income of Generation Z photography service providers.
subject: Articles
  topic: section
subject: Marketing Strategy
  topic: keywords
subject: Digital Services
  topic: keywords
subject: Sharia Business Ethics
  topic: keywords
subject: Gen-Z Photography Service Income
  topic: keywords
subject: Sharia Economics
  topic: keywords
creator: Arif Rahman
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-14
publication date: 2026-01-14
starting page: 91
ending page: 105
doi: 10.33096/jmb.v13i1.1337

Implementation of Human Resource Development in Improving The Skills and Competitive Capabilities of Employees on PT. BPR Rohil from The Perspective of Maqasid Al-Syari’ah Abu Yusuf
type: item
description: This study aims to analyze the implementation of Human Resources (HR) development in improving the skills and competencies of PT. BPR Rohil employees through the perspective of Maqasid al-Syari'ah Abu Yusuf. The rapid development of Islamic financial institutions demands quality and competitive HR. This study uses a descriptive qualitative method with interview techniques, observation, and documentation of the management and employees of PT. BPR Rohil. The results show that HR development has been implemented through training, continuing education, and competency improvement based on sharia principles. The perspective of Maqasid al-Syari'ah Abu Yusuf emphasizes that HR development does not only focus on improving technical capabilities, but also on the formation of Islamic character, moral values, and employee welfare. This study recommends the development of HR based on maqasid al-syari'ah through four main pillars, namely technical competence, Islamic character, leadership, and welfare, which are carried out in stages and continuously evaluated to support Islamic economic goals.
subject: Articles
  topic: section
subject: Human Resources
  topic: keywords
subject: Maqasid al-Syari'ah
  topic: keywords
subject: Abu yusuf
  topic: keywords
subject: Employee Developmen
  topic: keywords
subject: Skills and Competencies
  topic: keywords
subject: Islamic Financial Institutions
  topic: keywords
creator: Amrin
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-13
publication date: 2026-01-13
starting page: 75
ending page: 90
doi: 10.33096/jmb.v13i1.1329

The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator
type: item
description: This study aims to analyze the influence of destination image on destination loyalty with authenticity as a moderator in the Lon Malang Beach tourism, Sampang. The method used in this study is quantitative. The data collection technique used a questionnaire with a total of 97 respondents, and the respondents in this study were tourists who had visited Lon Malang Beach tourism, Sampang. The data analysis technique used is structural Equation modeling (SEM) with SmartPLS 4.1.1.5 software. The results of the study indicated that destination image has a significant effect on authenticity and destination loyalty. This finding underscores the importance of managing destination image and authenticity to strengthen destination loyalty and support sustainable tourism development.
subject: Articles
  topic: section
subject: Destination Image; Authenticity; Destination Loyalty; SEM-PLS, Lon Malang Beach.
  topic: keywords
creator: Putri Kusuma Wulandari
creator: Fathor AS
creator: Darul Islam
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-13
publication date: 2026-01-13
starting page: 59
ending page: 74
doi: 10.33096/jmb.v13i1.1326

The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers
type: item
description: In the current digital landscape, social media has emerged as one of the most effective and efficient online marketing tools. Among the widely used platforms today is TikTok, which now offers the TikTok for Business feature that enables companies to promote and showcase their products. Celebrity endorsers play an important role in supporting product promotion by creating engaging and creative content through their TikTok accounts. Additionally, product quality remains a crucial factor considered by consumers when making purchase decisions. This study aims to examine the influence of TikTok social media marketing, celebrity endorsers, and product quality on purchase decisions for Jiniso products, with trust in endorsers as a mediating variable. The research employs a descriptive quantitative approach using purposive sampling and non-probability sampling techniques. The descriptive results indicate that all variables demonstrate strong percentage scores. Hypothesis testing shows that TikTok social media marketing, celebrity endorsers, and product quality each have a positive and significant partial effect on purchase decisions. Furthermore, trust in endorsers moderates the relationship between TikTok social media marketing and purchase decisions; however, it does not moderate the relationship between celebrity endorsers and product quality toward purchase decisions.
subject: Articles
  topic: section
subject: Tiktok social media marketing
  topic: keywords
subject: Celebrity endorser
  topic: keywords
subject: Product quality
  topic: keywords
subject: Purchasing decision
  topic: keywords
subject: Trust in endorser
  topic: keywords
creator: Cantika Nur Kholifah
creator: Putu Nina Madiawati
rights: Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-11-23
publication date: 2025-11-23
starting page: 16
ending page: 28
doi: 10.33096/jmb.v12i2.1317

Influence of knowledge, advertising, and price on Gen Z’s eco-friendly purchase decisions for The Body Shop
type: item
description: This study aims to analyze the influence of environmental knowledge, advertising, and price on purchasing decisions for environmentally friendly products among Generation Z, with a case study on consumers of The Body Shop products. The research employed a quantitative approach by distributing questionnaires to 122 respondents aged 18–27 who had purchased The Body Shop products. Data were analyzed using the Partial Least Squares (SmartPLS) method. The results show that environmental knowledge, advertising, and price have a positive and significant effect on purchasing decisions, with an R-square value of 0.692, indicating that the three variables explain 69.2% of the variance in purchasing decisions. These findings suggest that higher environmental knowledge, positive perceptions of advertising, and appropriate price evaluations increase Generation Z’s tendency to purchase environmentally friendly products. This research provides implications for companies to design marketing strategies focusing on environmental education, creative communication, and competitive pricing.
subject: Articles
  topic: section
subject: environmental knowledge, advertising, price, purchasing decision, eco-friendly products, Generation Z, The Body Shop.
  topic: keywords
creator: Dina Puspita Sari
creator: Tri Nur Wahyudi
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-13
publication date: 2026-01-13
starting page: 50
ending page: 58
doi: 10.33096/jmb.v13i1.1299

Transformational Leadership in Facing VUCA (Volatility, Uncertainty, Complexity, Ambiguity) Challenges: A Case Study at PT Telkom Kediri Branch
type: item
description: Transformational leadership is key to facing the increasingly complex VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) challenges of the modern era. This study aims to analyze the role of transformational leadership in addressing VUCA challenges at PT Telkom Kediri Branch. The method used is a case study with a qualitative approach, where data is collected through in-depth interviews and observations. The results show that leaders who apply a transformational leadership style are able to create an adaptive work environment, increase employee motivation, and encourage innovation. In addition, leaders also play a role in building effective communication and collaboration between teams, which are very important in facing complexity. This study provides insights for other organizations in developing effective leadership strategies amidst VUCA challenges.
subject: Articles
  topic: section
subject: Transformational Leadership, VUCA, Innovation, Communication.
  topic: keywords
creator: Dimas Arif Prayudha
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-13
publication date: 2026-01-13
starting page: 43
ending page: 49
doi: 10.33096/jmb.v13i1.1287

How New Product Development Affect Business Resilience of MSMEs in The Tourism and Creative Industry in Magelang
type: item
description: This study aims to investigates the influence of Open Innovation (OI), Customer-Centricity (CC), and Competitive Orientation (CO) on organizational resilience among creative industry and tourism-related MSMEs in Magelang, Indonesia. Using a quantitative approach with survey data from 161 respondents, the analysis, conducted via multiple linear regression, shows that OI and CO significantly enhance resilience, while CC does not have a statistically significant effect. Grounded in Organizational Resilience Theory, the study emphasizes that resilience is strategically developed through innovation and market adaptability. The findings contribute to resilience theory and provide practical insights for strengthening resilience in the creative and tourism sectors.
subject: Articles
  topic: section
subject: New Product Development
  topic: keywords
subject: Organizational Resilience
  topic: keywords
subject: Tourism and Creative Industry
  topic: keywords
subject: MSMEs
  topic: keywords
subject: MSMEs Resilience
  topic: keywords
creator: Muhamad Wahid Ibrahim
creator: Rochiyati Murniningsih
creator: Syuhada Abdi Ra’uuf
creator: Ilma Ratnawati
rights: Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 240
ending page: 253
doi: 10.33096/jmb.v12i2.1279

Entrepreneurship Training Management Based on Life Skills at the Community Learning Center "Tim Suara Masyarakat Dawuan", Cikampek District, Karawang Regency
type: item
description: In the era of globalization, life skills are a key factor in improving human resource quality, particularly in entrepreneurship. PKBM Tim Suara Masyarakat Dawuan, Karawang Regency, implements entrepreneurship training based on life skills to strengthen learners’ economic independence. This study applied a descriptive qualitative approach through in-depth interviews, observations, and documentation, involving four informants: PKBM managers, training tutors, and program alumni. Data analysis was conducted systematically using Nvivo 15. The findings reveal that training management at PKBM Tim Suara Masyarakat Dawuan is carried out through careful planning based on learner needs, participatory learning methods, and continuous evaluation. Supporting factors include financial assistance from external partners, adequate facilities, and the active role of tutors in motivating participants. However, challenges remain, particularly low awareness among school-age learners who struggle to recognize the importance of life skills and economic independence. This study contributes to the limited literature on life skill-based entrepreneurship training in non-formal education in Indonesia. Practically, it provides strategic recommendations for PKBM to maximize training success, enabling the development of independent, creative, and competitive graduates.
subject: Articles
  topic: section
subject: Entrepreneurship
  topic: keywords
subject: Life skills
  topic: keywords
subject: Training management
  topic: keywords
creator: Anggi Amelia
creator: Tatang Sudrajat
creator: Farida Yuliaty
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 180
ending page: 191
doi: 10.33096/jmb.v12i2.1261

Stress Management of Therapists in Dealing with Children with Autism Spectrum Disorder (ASD) Who are Exposed to Gadgets in the Digital Era
type: item
description: In the era of globalisation, the use of gadgets has increased rapidly, including among children, bringing both positive and negative impacts. In children with Autism Spectrum Disorder (ASD), gadgets trigger aggression, reduce focus, and lead to repetitive behaviours, stimming, and babbling, making them a challenge for therapists. This study aims to analyse therapists' stress management in handling children with ASD who are exposed to gadgets. Using a descriptive qualitative approach with four informants through interviews, observations, and documentation, the data were analysed using NVivo 12. The results show that therapists manage stress through relaxation, emotional release, and mindfulness, which are generally effective in preventing burnout, although there are differences in satisfaction among the informants.
subject: Articles
  topic: section
subject: Stress Management, Autism Spectrum Disorder, Gadget Exposure..
  topic: keywords
creator: Anita Reviana
creator: Farida Yuliaty
creator: Taufan Nugroho
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-29
publication date: 2025-09-29
starting page: 90
ending page: 103
doi: 10.33096/jmb.v12i2.1257

The Influence of Green Organizational Culture, Green Employability, and Green Innovation on Employee Performance through Job Satisfaction at PT Geo Dipa Energi (Persero)
type: item
description: The research highlights the importance of adopting environmental sustainability principles to enhance employee performance in the geothermal energy sector. Data were collected through questionnaires distributed to employees of PT Geo Dipa Energi (Persero). Using Partial Least Squares (PLS), the study tested hypotheses and analyzed both direct and indirect relationships among the variables. The findings show that green organizational culture significantly and positively affects both job satisfaction and employee performance. Green innovation also has a significant positive effect on both outcomes. Although green employability does not significantly influence job satisfaction, it has a positive and significant impact on employee performance. Job satisfaction is found to mediate the relationship between green organizational culture and employee performance positively. The study suggests that PT Geo Dipa Energi (Persero) should continue to strengthen its green organizational culture and innovation while also developing training programs to enhance green employability. These efforts are expected to improve both employee satisfaction and performance, offering practical insights into the role of sustainability initiatives in organizational development.
subject: Articles
  topic: section
subject: green organization culture, green employability, green innovation, employee, performance, job satisfaction
  topic: keywords
creator: Retno Andriyana
creator: Irma Setyawati
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-29
publication date: 2025-09-29
starting page: 75
ending page: 89
doi: 10.33096/jmb.v12i2.1254

Adaptive and Participatory Financial Management in Private Vocational Schools: A Case Study of SMK Muhammadiyah 1 Taman Sidoarjo
type: item
description: This study examines financial management strategies at SMK Muhammadiyah 1 Taman Sidoarjo, focusing on planning, implementation, and accountability in student programs. Using a qualitative case study, data were collected through observations, interviews, questionnaires, and document analysis. The results show that participatory budgeting through the annual work meeting increases transparency and stakeholder involvement, while adaptive strategies address budget discrepancies, such as graduation costs. Systematic bookkeeping supports accountability, though reliance on manual systems remains a challenge. The study concludes that effective school financial management requires participatory decision-making, adaptive strategies, and digital innovation to strengthen efficiency and sustainability.
subject: Articles
  topic: section
subject: financial management behavior
  topic: keywords
subject: Participatory Budgeting
  topic: keywords
subject: Vocational Schools
  topic: keywords
subject: Accountability and Transparency
  topic: keywords
subject: Adaptive Strategy
  topic: keywords
creator: Ida Zuroida
creator: Untung Lasiyono
creator: Taudlikhul Afkar
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-29
publication date: 2025-09-29
starting page: 62
ending page: 74
doi: 10.33096/jmb.v12i2.1250

Epistemology Accounting in The Digital Era: Truth and Transparency Through Artificial Intelligence and Big Data
type: item
description: The development of digital technologies, particularly Artificial Intelligence and Big Data, has brought great impact to accounting epistemology. This research aims to explore the influence of these technologies on accounting practices, especially in terms of efficiency, accuracy, and data-driven decision-making. Through the literature review method, this study analyzed 26 relevant articles to identify the impact of AI and Big Data in accounting, focusing on validity, transparency, and emerging ethical challenges. The results show that AI in accounting can automate processes, reduce human error, and speed up the processing of financial information. Big Data Data helps companies to gain deeper insights through larger and real-time data, making financial statements not only a reflection of the past, but also a predictive tool. However, challenges such as algorithmic bias, data privacy and adherence to ethical standards are important concerns that must be managed. Companies are expected to allocate adequate resources in accounting technology and provide training related to AI and Big Data. The application of these technologies must comply with strict ethical standards and regulations to avoid misuse. Further research could explore the application of digital technologies in different industry sectors or company types and involve interviews with accounting professionals and information technology experts.
subject: Articles
  topic: section
subject: Accounting Epistemology; Artificial Intelligence; Big Data; Financial Transparency; Accounting Ethics.
  topic: keywords
creator: Afiqoh Cahyana
creator: Sri Iswati
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 295
ending page: 305
doi: 10.33096/jmb.v12i2.1247

The Influence of Atmosphere, Price, Location, and Product Design on Consumer Satisfaction
type: item
description: Coffee is a high-value agricultural commodity in the global economy, both as a source of foreign exchange for producing countries and a global trade commodity. This study aims to examine the influence of atmosphere, price, location, and product design on consumer satisfaction at Kopi Kulo Bandar Lampung. This type of research is quantitative research. The study was conducted among all consumers in Bandar Lampung with a total of 133 respondents. The results of the study indicate that partially atmosphere and price do not have a significant effect on consumer satisfaction, and subsequently location and product design partially have a significant effect on consumer satisfaction. Simultaneously, atmosphere, price, location, and product design have a significant effect on consumer satisfaction.
subject: Articles
  topic: section
subject: Atmosphere; Price; Location; Product Design; Consumer Satisfaction.
  topic: keywords
creator: Sulinda Maulana
creator: Febrian Eko Saputra
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2026-01-13
publication date: 2026-01-13
starting page: 29
ending page: 42
doi: 10.33096/jmb.v13i1.1246

The Role of The Human Development Index in Improving The Effectiveness of Social Budget to Achieve Sustainable Development Goals 11
type: item
description: This study utilizes secondary data from 532 provincial, district, and city governments in Indonesia from 2021 to 2022, with a total of 1,064 observations. Data sources come from the Ministry of Finance, Statistics Indonesia (BPS), and Bappenas. The analysis results indicate that the social function budget has not had a significant direct impact on reducing the proportion of the population living in inadequate housing. However, when the interaction with the HDI is taken into account, the effect of the social function budget on the achievement of SDG 11 becomes significant and positive. These findings indicate that the quality of human development plays a crucial role in increasing the effectiveness of social budget utilization. Therefore, this study recommends integrating social budget policies and strategies to improve the HDI so that the development of adequate cities and human settlements can be achieved sustainably. Regional governments are expected to develop inclusive budget plans and encourage investment in the education, health, and community economic sectors to increase the success of social programs in supporting the achievement of the SDGs.
subject: Articles
  topic: section
subject: Social Function Budget; Human Development Index; SDG 11.
  topic: keywords
creator: Amanda Bulan Junia Baginda
creator: Andi Chairil Furqan
creator: Selmita Paranoan
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 283
ending page: 294
doi: 10.33096/jmb.v12i2.1242

The Effect of Fanatism, Price and Location on Buying Interest and Ticket Purchase Decisions for South Korean Band Concerts at The Jawa Pos Arena Building
type: item
description: The study used a quantitative approach with an online survey method distributed to 230 participants who had purchased tickets. Data analysis was carried out using the SEM-PLS method using SmartPLS software. The results of this study indicate that fanaticism has a significant positive impact on purchasing interest and purchase decisions. Price has a positive impact on purchasing interest but not on purchasing decisions, while location has no positive impact on purchasing interest and purchase decisions, and purchasing interest has a positive impact on purchasing decisions. The following findings explain that in the context of K-pop concerts, emotional factors such as fanaticism are more dominant than rational factors such as price and location. The phenomenon of K-pop concerts in Surabaya is the first. Day6 is a South Korean artist to perform a concert in Surabaya, so researchers are interested in examining the influence of fanaticism, price, and location factors on purchasing interest and ticket purchase decisions for a South Korean band concert at the Jawa Pos Arena in Surabaya. Theoretically, this can contribute to the development of science in the marketing and consumer behavior sectors. Meanwhile, practically, it can contribute to promoters or concert organizers by providing suggestions to consider more emotional aspects in marketing strategies, as well as choosing locations that are comfortable, safe, and easily accessible.
subject: Articles
  topic: section
subject: Fanaticism; Price; Location; Purchase Intention; Purchase Decision.
  topic: keywords
creator: Adinda Restiningtyas
creator: Alfizi Alfizi
creator: Puspita Lianti Putri
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 262
ending page: 282
doi: 10.33096/jmb.v12i2.1236

The Role of Safety Leadership in Shaping Safety Culture: The Mediating Role of Communication and Commitment
type: item
description: This study aims to link safety leadership to safety culture and safety climate as intermediaries. The research method used is a survey. Statistical analysis used to test the hypothesis with SEM-PLS, a sample of 317 was taken with a saturated sampling technique and used second-order data processing. The results of the study indicate a positive correlation between safety leadership and safety culture and safety climate. The conclusion of this study is that safety leadership plays a role in shaping safety climate and maintaining safety culture in the workplace. This research is important because cultivating a positive safety climate and culture can lead to reduced accidents in the workplace, higher employee morale, and overall organizational performance.
subject: Articles
  topic: section
subject: Safety Leadership
  topic: keywords
subject: Safety Culture
  topic: keywords
subject: Safety Climate
  topic: keywords
creator: Akmal Farhan
creator: Rita Ambarwati
creator: Dedy
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 216
ending page: 239
doi: 10.33096/jmb.v12i2.1231

The Influence of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior (OCB) of Civil Servants at the Sanggau Public Works and Water Resources Department
type: item
description: Quantitative research with an associative/relationship approach. The number of samples is 47 employees. The data collection method uses questionnaires and interviews. Data analysis using instrument test, classical assumption analysis, multiple linear regression analysis, correlation coefficient (R), determination coefficient (R2), simultaneous influence test (F test), and partial influence test (t test). Result: Based on the results of multiple linear regression analysis, the regression equation is Y = 1.779 + 0.365X1 + 0.316X2. The correlation coefficient (R) of 0.683, indicates that the relationship between organizational commitment variables (X1) and job satisfaction (X2) on organizational citizenship behavior (OCB) (Y) is strong. The determination coefficient (R2) of 0.467, which means that the contribution of organizational commitment variables (X1) and job satisfaction (X2) to organizational citizenship behavior (OCB) (Y) is 46.70%. The t influence test shows that Organizational Commitment individually has an influence on Organizational Citizenship Behavior (OCB) on employees of the Sanggau Highways and Water Resources Service. Individual job satisfaction has an influence on Organizational Citizenship Behavior (OCB) in Sanggau Highways and Water Resources Department employees. There is an influence on Organizational Citizenship Behavior (OCB) in employees of the Sanggau Highways and Water Resources Service.
subject: Articles
  topic: section
subject: Organizational commitment; work satisfaction; Organizational Citizenship Behavior (OCB).
  topic: keywords
creator: Ahmad Zulkhairin
creator: Arnida
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-29
publication date: 2025-09-29
starting page: 46
ending page: 61
doi: 10.33096/jmb.v12i2.1200

The Influence of Social Media Marketing, Perceived Luxury Value, and Status Consumption on Purchase Intention of Jewelry Products with Moderation of Generational Difference and Peer Influence
type: item
description: This study examines the influence of Social Media Marketing (SMM), Perceived Luxury Value (PLV), and Consumption Status on Purchase Intention for luxury jewelry, with Generational Difference and Peer Influence as moderators. Gap analysis indicates that prior studies have rarely addressed how social media interactions, status consumption, and peer dynamics affect intergenerational purchasing behavior. A quantitative approach was employed using purposive sampling, with data from 400 respondents representing Generation Z and Millennials. Analysis with PLS-SEM reveals that SMM does not significantly affect Purchase Intention directly, although platforms such as Instagram and TikTok remain crucial as communication tools. In contrast, Consumption Status emerges as a dominant determinant of purchase decisions, highlighting the role of exclusivity and social recognition. Furthermore, Peer Influence strengthens the link between Consumption Status and Purchase Intention, particularly among Generation Z. Theoretically, this research contributes to luxury consumer behavior literature by underscoring the role of social value and peer mechanisms in bridging status consumption with purchase intention. Practically, the findings recommend that luxury jewelry marketers design digital strategies that emphasize luxury value while integrating peer influence and generational segmentation to enhance the effectiveness of social media campaigns.
subject: Articles
  topic: section
subject: Consumption status
  topic: keywords
subject: Generational difference
  topic: keywords
subject: Peer influence
  topic: keywords
subject: Perceived luxury value
  topic: keywords
subject: Purchase intention
  topic: keywords
subject: Social media marketing
  topic: keywords
creator: Ivan Eka
creator: Jesslyn Elfreda
creator: Peter Setiawan
creator: Faranita Mustikasari
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 166
ending page: 179
doi: 10.33096/jmb.v12i2.1199

Exploring the Role of Commitment, Support, and Satisfaction in Shaping Innovative Behavior of Public Sector Employees
type: item
description: This study aims to analyze the influence of affective commitment, organizational support, and job satisfaction on the innovative behavior of employees of the Yogyakarta City Environmental Service. This study uses a quantitative approach with a positivistic paradigm. The research sample consisted of 50 permanent employees selected through purposive sampling techniques. The data collection instrument was a Likert scale questionnaire 1–5 which had been tested for validity and reliability. The data were analyzed using multiple linear regression techniques with the help of SPSS software. The results showed that affective commitment (p = 0.000, t = 9.635) and organizational support (p = 0.002, t = 3.199) had a positive and significant effect on innovative behavior. However, job satisfaction did not have a significant effect (p = 0.019, t = -2.433). Simultaneously, the three independent variables had an influence of 76.5% on employee innovative behavior. These findings emphasize the importance of strengthening emotional commitment and organizational support in order to increase innovative capacity in the public sector work environment.
subject: Articles
  topic: section
subject: Affective Commitment
  topic: keywords
subject: Organizational Support
  topic: keywords
subject: Job Satisfaction
  topic: keywords
subject: Innovative Behavior
  topic: keywords
creator: Suci Melati Ramadani
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 254
ending page: 261
doi: 10.33096/jmb.v12i2.1194

Work Meaning and Justice in Gen Z: The Mediating Role of Engagement in Turnover Intention
type: item
description: Turnover intention among Generation Z employees has emerged as a new challenge in human resource management, yet limited research has examined the roles of meaningful work and perceived organizational justice in this context. This study aims to investigate the influence of these two factors on turnover intention, with work engagement as a mediating variable. Using data from 506 Generation Z respondents and analyzed through Covariance-Based Structural Equation Modelling (CB-SEM) with LISREL, the findings reveal that meaningful work unexpectedly increases turnover intention, while perceived organizational justice shows a negative but non-significant effect. Work engagement fully mediates the relationship between both independent variables and turnover intention. These results suggest that work engagement plays a critical role in retaining Gen Z employees even when they perceive their work as meaningful or fair. This study contributes theoretically to the understanding of turnover intention among the emerging Gen Z workforce and offers practical insights for organizations to enhance employee retention by fostering engagement and aligning work meaning with individual values. Future research is recommended to focus on specific industries to strengthen contextual relevance.
subject: Articles
  topic: section
subject: Meaningful Work
  topic: keywords
subject: Perceived Organizational Justice
  topic: keywords
subject: Turnover Intention
  topic: keywords
subject: Work Engagement
  topic: keywords
subject: Generation Z
  topic: keywords
creator: Irham Hudiya Hardi
creator: Aryana Satrya
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-29
publication date: 2025-09-29
starting page: 104
ending page: 119
doi: 10.33096/jmb.v12i2.1156

The Effect Of Stress And Work Environment On Generation Z Employee Performance With Job Satisfaction As An Intervening Variable
type: item
description: This research aims to analyze the influence of work stress and work environment on employee performance with job satisfaction as a mediating variable. Employee performance is affected by various factors, including work stress, work environment, and job satisfaction. This study uses a quantitative approach, with a sample of 100 respondents selected purposively. Data was collected using Google Forms. The relationships between variables and the mediating role were tested in the data analysis of the Path Analysis model using SmartPLS version 3. The research results show that stress has a negative and significant effect on job satisfaction (β = -0.296); the work environment has a positive and significant effect on job satisfaction (β = 0.477); stress has a negative and significant effect on employee performance (β = -0.368); the work environment has a positive and significant effect on employee performance (β = 0.357); and job satisfaction has a positive and significant effect on employee performance (β = 0.327). Job resources, or a supportive work environment, can enhance performance, but stress in the workplace decreases job satisfaction. This study indicates that management should help employees feel more comfortable in their workplaces and create a supportive work environment to make them happier and more productive. To improve employee productivity and satisfaction, HRD must create stress management programs, create a work environment suitable for the digital generation, and provide flexibility.
subject: Articles
  topic: section
subject: Employee performance
  topic: keywords
subject: Job satisfaction
  topic: keywords
subject: Work environment
  topic: keywords
subject: Work stress
  topic: keywords
creator: Riski Supriyanto
creator: Gregorius Nasiansenus Masdjojo
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 201
ending page: 215
doi: 10.33096/jmb.v12i2.1193

The Effect of Burnout on Turnover Intention With Work-Life Balance as a Mediating Variable
type: item
description: Burnout is a psychological condition that can lead to an employee's intention to leave the organization, known as turnover intention. Recent studies suggest that work-life balance may play a mediating role in this relationship. This study aims to examine the effect of burnout on turnover intention with work-life balance as a mediating variable. A quantitative method was applied using a questionnaire distributed to employees of a private company, with 86 respondents selected from a population of 108 through incidental sampling. The data were analyzed using Structural Equation Modeling with SmartPLS 3.0. The results show that burnout has a positive and significant effect on turnover intention (β = 0.601; t = 4.765; p < 0.001). However, burnout has a non-significant effect on work-life balance (β = 0.118; p = 0.151), and work-life balance also does not significantly affect turnover intention (β = 0.212; p = 0.088). Consequently, work-life balance does not mediate the relationship between burnout and turnover intention. These findings highlight the importance for organizations to focus directly on managing burnout as a priority in reducing turnover intention among employees.
subject: Articles
  topic: section
subject: Burnout
  topic: keywords
subject: Turnover intention
  topic: keywords
subject: Work-life balance
  topic: keywords
creator: Budi Iswanto
creator: Retno Purwani Setyaningrum
rights: Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
date: 2025-09-30
publication date: 2025-09-30
starting page: 192
ending page: 200
doi: 10.33096/jmb.v12i2.1265