Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia
Implementation of Lean Management in Reducing Waste and Increasing Productivity of Intercity Bus Transportation RAPI
This study analyzes the application of management in improving the operational effectiveness of intercity bus transportation at PT. NEAT. Management plays a crucial role in managing resources through the Planning, Organizing, Actuating, and Controlling (POAC) functions so that operational activities can run efficiently and productively. However, public transportation still frequently faces obstacles in the form of waste and inefficiency that impact the decline in service quality and customer satisfaction. To address these issues, this study uses the Lean Management approach, a management method that focuses on eliminating non-value-added activities to increase productivity. The study was conducted using a qualitative descriptive method through interviews and observations. This research method also involves identifying improvements to process flow and measuring performance before and after improvements. Academically, this research is based on the concept of operational productivity which emphasizes the elimination of non-value added activities to increase service efficiency. The results show that the main waste at PT. RAPI is waiting time and defects (bus damage), which causes increased operational costs and a decrease in the number of passengers served. Improvements that have been made include more efficient fleet scheduling, planned bus maintenance, and digitalization of administration. The implications of this study emphasize the importance of improving the quality of human resources, both through skills training, increased work discipline, and strengthened employee responsibility, so that the implementation of Lean Management can run more optimally and sustainably.
Copyright (c) 2026 Muhammad Syahrozi Lubis, Nurlaila & Nurbaiti https://creativecommons.org/licenses/by/4.0
The Influence of Sharia Financial Literacy and Risk Perception on the Decision to Use Sharia Mobile Banking by Generation Z
This study aims to analyze the influence of Islamic financial literacy and risk perception on Generation Z's decision to use Islamic mobile banking in Indonesia. Despite offering ease of transaction and compliance with Islamic principles, the adoption rate of Islamic mobile banking among Generation Z is still relatively low. This study uses a quantitative approach with a survey method of 100 respondents aged 18–28 years who actively use Islamic mobile banking and were determined through purposive sampling techniques. Data were collected online through Google Forms and analyzed using multiple linear regression. The results show that Islamic financial literacy and risk perception simultaneously have a significant effect on Generation Z's decision to use Islamic mobile banking. These findings emphasize the importance of improving Islamic financial literacy and managing risk perception to encourage the adoption of Islamic mobile banking services.
Copyright (c) 2026 Inayah Ardiah, Marliyah & Yenni Samri Juliati Nasution https://creativecommons.org/licenses/by/4.0
Marketing Strategies and Customer Acquisition in Multipurpose Umrah Budget Fund Products: Evidence from FIF Group Amitra Syariah
This study examines the marketing strategy of the Multipurpose Umrah Advance Fund product at the FIFGROUP AMITRA Sharia Business Unit, with a focus on customer acquisition. Using a qualitative descriptive approach, data were collected through in-depth interviews, direct observations, and analysis of internal company documents. SWOT analysis was employed to identify key internal and external factors influencing marketing effectiveness. The findings indicate that AMITRA’s primary internal strengths include strong corporate reputation, strict compliance with sharia principles, an extensive service network, and an accessible financing system. Externally, substantial market opportunities exist for Umrah financing, driven by rising public interest in religious travel, advances in digital technology, and regulatory support for the Islamic financial sector. The IFAS and EFAS analyses position AMITRA in the Strength–Opportunity (SO) quadrant, suggesting a favorable strategic posture. Accordingly, the study recommends an aggressive growth strategy that leverages internal strengths to exploit external opportunities, particularly through intensified digital marketing, strengthened partnerships with Umrah travel agencies, and the development of technology-based services to expand market reach and increase customer numbers.
Copyright (c) 2026 Wildah Khoiriah Siregar, Yenni Samri Juliati Nasution & Nurlaila https://creativecommons.org/licenses/by/4.0
The Influence of Lifestyle, Brand Image, Service Quality and Product Quality on Purchase Decisions kopi Kenangan
This study aims to analyze the influence of Lifestyle, Brand Image, Service Quality and product quality on the decision to purchase kopi kenangan in Purwokerto. The research method was quantitatively through a questionnaire with a 5-point Likert Scale assessment for each statement item. Respondents in this study were consumers of coffee who had bought at least 1 time. The sample obtained was a study of 125 respondents. The data was analyzed using SPSS Version 25. The results of the analysis showed that lifestyle and product quality had a significant positive effect on purchase decisions, while brand image and service quality did not have a significant positive effect on purchase decisions. The implications of the research results show that coffee has good product quality and describes the lifestyle of the people in Purwokerto.
Lifestyle,Brand Image,Service Quality,Product Quality.
Copyright (c) 2025 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable
This study aims to examine the effect of positioning strategy on consumer perception at Hanoon Industries, with brand engagement as a moderating variable. The research employs a quantitative descriptive and associative approach with a sample of 100 respondents. Data were analyzed using simple linear regression and moderated regression analysis through SPSS. The results indicate that positioning strategy has a positive and significant effect on consumer perception. Furthermore, brand engagement is proven to moderate and strengthen the relationship between positioning strategy and consumer perception. These findings highlight the importance of integrating effective positioning strategies with strong consumer engagement to build positive brand perceptions in the local fashion industry.
From Walking Libraries to Answer Engines: Optimizing Knowledge Internalization in Public Financing with RAG-Based AI Chatbots
This research arises from the critical need to optimize knowledge internalization within the SECI Model, especially in organizations handling complex and regulated information such as public financing. The study aims to identify the limitations of the existing Knowledge Management System (KMS), implement a Retrieval-Augmented Generation (RAG)-based AI Chatbot prototype, and evaluate its effectiveness in facilitating knowledge internalization. A qualitative case study approach was employed using the Design Science Research Method (DSRM). Data were collected through in-depth interviews and prototype testing involving 10 purposively selected respondents from the Public Financing Division of PT SMI. Findings indicate that the conventional KMS is suboptimal, leading to high dependency on social learning and the "walking library" phenomenon, where critical knowledge is siloed within specific individuals rather than being institutionalized. The implemented AI Chatbot prototype successfully accelerated the learning curve for new employees, reduced cognitive load – the mental effort required to search for and synthesize information, and received positive evaluation based on the KMS Success Model dimensions. The study implies that organizations should transition their knowledge-sharing culture from individual dependency to smart system-based interactions.
Operational Efficiency and Business Diversification for the Financial Sustainability of 3 Kg LPG Stations: Mediating Cash Flow Resilience
This study investigates the effects of operational efficiency and business diversification on financial sustainability, with cash flow resilience as a mediating variable among 3 kg subsidized LPG stations in Bangkalan Regency. Using a quantitative explanatory design, data were collected through questionnaires from station owners/managers and analyzed using SEM-PLS. Results show that operational efficiency and business diversification positively affect cash flow resilience and financial sustainability. Cash flow resilience also significantly improves financial sustainability and partially mediates the relationships between both predictors and financial sustainability. The findings indicate that financial sustainability in regulated, low-margin micro-enterprises depends on efficiency improvements, diversified income sources, and disciplined cash flow management.
Implementation of Smart Card Application to Improve Payment Transparency and Monitor Student Development from The Maqashid Syariah Perspective
This study explores the effectiveness of the Smart Card application as a digital innovation in the payment and student monitoring system at the Darul Hikmah Islamic Boarding School in Pekanbaru, with an in-depth analysis through the lens of Ibn Asyur's maqashid sharia. The main objective is to assess the application's contribution to financial transparency, student behavior monitoring, and its compliance with sharia principles in the context of modern Islamic education. Using qualitative methods based on in-depth interviews with stakeholders such as the principal, teachers, students, parents, and administrative staff, as well as analysis of related literature, this study reveals that the Smart Card successfully increases the efficiency of non-cash transactions, minimizes the risk of data loss, and enables real-time monitoring that supports student discipline. However, challenges such as high administrative costs and technical limitations (e.g., long queues and network) still hamper optimization. From the perspective of Ibn Asyur's maqasid sharia, this application embodies maqasid al-'ammah (public welfare through justice and trustworthiness), maslahah daruriyyah (protection of wealth), hajiyyah (ease of life), and tahsiniyyah (formation of noble morals), while also supporting maqasid al-khasah in educational transactions. In conclusion, Smart Card is an effective tool for the integration of technology and sharia, although improvements are needed to fully achieve maximum benefits in Islamic boarding school education.
The Influence of Marketing Strategies and Digital Services of Sharia Business Ethics on The Income of Gen-Z Photography Services From A Sharia Economic Perspective
This study is a correlational study with a population of 35 respondents. Data were collected through questionnaires and analyzed using product moment correlation techniques. The results showed that Marketing Strategy (X1) had a positive and significant effect on Gen-Z Photography Service Revenue (Y), indicated by the calculated t value > t table (0.730 > 1.689) and a significance value of 0.000 < 0.05. The Digital Service variable (X2) also had a significant positive effect, with the calculated t value > t table (8.972 > 1.689) and a significance value of 0.000 < 0.05. Furthermore, Sharia Business Ethics (X3) is proven to have a significant positive effect on income, as indicated by the calculated t value > t table (17,730 > 1,689) and a significance value of 0.000 < 0.05. Simultaneously, the three variables—Marketing Strategy, Digital Services, and Sharia Business Ethics—have a significant influence on the Income of Gen-Z Photography Services. This is evidenced by the calculated F value > F table (184.253 > 4.121) and a significance value of 0.000 < 0.05. This finding confirms that improving the quality of marketing strategies, digital services, and the implementation of Sharia business ethics can jointly increase the income of Generation Z photography service providers.
Implementation of Human Resource Development in Improving The Skills and Competitive Capabilities of Employees on PT. BPR Rohil from The Perspective of Maqasid Al-Syari’ah Abu Yusuf
This study aims to analyze the implementation of Human Resources (HR) development in improving the skills and competencies of PT. BPR Rohil employees through the perspective of Maqasid al-Syari'ah Abu Yusuf. The rapid development of Islamic financial institutions demands quality and competitive HR. This study uses a descriptive qualitative method with interview techniques, observation, and documentation of the management and employees of PT. BPR Rohil. The results show that HR development has been implemented through training, continuing education, and competency improvement based on sharia principles. The perspective of Maqasid al-Syari'ah Abu Yusuf emphasizes that HR development does not only focus on improving technical capabilities, but also on the formation of Islamic character, moral values, and employee welfare. This study recommends the development of HR based on maqasid al-syari'ah through four main pillars, namely technical competence, Islamic character, leadership, and welfare, which are carried out in stages and continuously evaluated to support Islamic economic goals.
The Effect of Destination Image on Destination Loyalty Through Authenticity as a Moderator
This study aims to analyze the influence of destination image on destination loyalty with authenticity as a moderator in the Lon Malang Beach tourism, Sampang. The method used in this study is quantitative. The data collection technique used a questionnaire with a total of 97 respondents, and the respondents in this study were tourists who had visited Lon Malang Beach tourism, Sampang. The data analysis technique used is structural Equation modeling (SEM) with SmartPLS 4.1.1.5 software. The results of the study indicated that destination image has a significant effect on authenticity and destination loyalty. This finding underscores the importance of managing destination image and authenticity to strengthen destination loyalty and support sustainable tourism development.
Destination Image; Authenticity; Destination Loyalty; SEM-PLS, Lon Malang Beach.
The Effect of TikTok Social Media Marketing, Celebrity Endorsers, and Product Quality on Jiniso Product Purchase Decisions Through Trust in Endorsers
In the current digital landscape, social media has emerged as one of the most effective and efficient online marketing tools. Among the widely used platforms today is TikTok, which now offers the TikTok for Business feature that enables companies to promote and showcase their products. Celebrity endorsers play an important role in supporting product promotion by creating engaging and creative content through their TikTok accounts. Additionally, product quality remains a crucial factor considered by consumers when making purchase decisions. This study aims to examine the influence of TikTok social media marketing, celebrity endorsers, and product quality on purchase decisions for Jiniso products, with trust in endorsers as a mediating variable. The research employs a descriptive quantitative approach using purposive sampling and non-probability sampling techniques. The descriptive results indicate that all variables demonstrate strong percentage scores. Hypothesis testing shows that TikTok social media marketing, celebrity endorsers, and product quality each have a positive and significant partial effect on purchase decisions. Furthermore, trust in endorsers moderates the relationship between TikTok social media marketing and purchase decisions; however, it does not moderate the relationship between celebrity endorsers and product quality toward purchase decisions.
Copyright (c) 2026 Jurnal Manajemen Bisnis https://creativecommons.org/licenses/by/4.0
Influence of knowledge, advertising, and price on Gen Z’s eco-friendly purchase decisions for The Body Shop
This study aims to analyze the influence of environmental knowledge, advertising, and price on purchasing decisions for environmentally friendly products among Generation Z, with a case study on consumers of The Body Shop products. The research employed a quantitative approach by distributing questionnaires to 122 respondents aged 18–27 who had purchased The Body Shop products. Data were analyzed using the Partial Least Squares (SmartPLS) method. The results show that environmental knowledge, advertising, and price have a positive and significant effect on purchasing decisions, with an R-square value of 0.692, indicating that the three variables explain 69.2% of the variance in purchasing decisions. These findings suggest that higher environmental knowledge, positive perceptions of advertising, and appropriate price evaluations increase Generation Z’s tendency to purchase environmentally friendly products. This research provides implications for companies to design marketing strategies focusing on environmental education, creative communication, and competitive pricing.
environmental knowledge, advertising, price, purchasing decision, eco-friendly products, Generation Z, The Body Shop.
Transformational Leadership in Facing VUCA (Volatility, Uncertainty, Complexity, Ambiguity) Challenges: A Case Study at PT Telkom Kediri Branch
Transformational leadership is key to facing the increasingly complex VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) challenges of the modern era. This study aims to analyze the role of transformational leadership in addressing VUCA challenges at PT Telkom Kediri Branch. The method used is a case study with a qualitative approach, where data is collected through in-depth interviews and observations. The results show that leaders who apply a transformational leadership style are able to create an adaptive work environment, increase employee motivation, and encourage innovation. In addition, leaders also play a role in building effective communication and collaboration between teams, which are very important in facing complexity. This study provides insights for other organizations in developing effective leadership strategies amidst VUCA challenges.
Transformational Leadership, VUCA, Innovation, Communication.
How New Product Development Affect Business Resilience of MSMEs in The Tourism and Creative Industry in Magelang
This study aims to investigates the influence of Open Innovation (OI), Customer-Centricity (CC), and Competitive Orientation (CO) on organizational resilience among creative industry and tourism-related MSMEs in Magelang, Indonesia. Using a quantitative approach with survey data from 161 respondents, the analysis, conducted via multiple linear regression, shows that OI and CO significantly enhance resilience, while CC does not have a statistically significant effect. Grounded in Organizational Resilience Theory, the study emphasizes that resilience is strategically developed through innovation and market adaptability. The findings contribute to resilience theory and provide practical insights for strengthening resilience in the creative and tourism sectors.
Copyright (c) 2025 https://creativecommons.org/licenses/by/4.0
Entrepreneurship Training Management Based on Life Skills at the Community Learning Center "Tim Suara Masyarakat Dawuan", Cikampek District, Karawang Regency
In the era of globalization, life skills are a key factor in improving human resource quality, particularly in entrepreneurship. PKBM Tim Suara Masyarakat Dawuan, Karawang Regency, implements entrepreneurship training based on life skills to strengthen learners’ economic independence. This study applied a descriptive qualitative approach through in-depth interviews, observations, and documentation, involving four informants: PKBM managers, training tutors, and program alumni. Data analysis was conducted systematically using Nvivo 15. The findings reveal that training management at PKBM Tim Suara Masyarakat Dawuan is carried out through careful planning based on learner needs, participatory learning methods, and continuous evaluation. Supporting factors include financial assistance from external partners, adequate facilities, and the active role of tutors in motivating participants. However, challenges remain, particularly low awareness among school-age learners who struggle to recognize the importance of life skills and economic independence. This study contributes to the limited literature on life skill-based entrepreneurship training in non-formal education in Indonesia. Practically, it provides strategic recommendations for PKBM to maximize training success, enabling the development of independent, creative, and competitive graduates.
Stress Management of Therapists in Dealing with Children with Autism Spectrum Disorder (ASD) Who are Exposed to Gadgets in the Digital Era
In the era of globalisation, the use of gadgets has increased rapidly, including among children, bringing both positive and negative impacts. In children with Autism Spectrum Disorder (ASD), gadgets trigger aggression, reduce focus, and lead to repetitive behaviours, stimming, and babbling, making them a challenge for therapists. This study aims to analyse therapists' stress management in handling children with ASD who are exposed to gadgets. Using a descriptive qualitative approach with four informants through interviews, observations, and documentation, the data were analysed using NVivo 12. The results show that therapists manage stress through relaxation, emotional release, and mindfulness, which are generally effective in preventing burnout, although there are differences in satisfaction among the informants.
Stress Management, Autism Spectrum Disorder, Gadget Exposure..
The Influence of Green Organizational Culture, Green Employability, and Green Innovation on Employee Performance through Job Satisfaction at PT Geo Dipa Energi (Persero)
The research highlights the importance of adopting environmental sustainability principles to enhance employee performance in the geothermal energy sector. Data were collected through questionnaires distributed to employees of PT Geo Dipa Energi (Persero). Using Partial Least Squares (PLS), the study tested hypotheses and analyzed both direct and indirect relationships among the variables. The findings show that green organizational culture significantly and positively affects both job satisfaction and employee performance. Green innovation also has a significant positive effect on both outcomes. Although green employability does not significantly influence job satisfaction, it has a positive and significant impact on employee performance. Job satisfaction is found to mediate the relationship between green organizational culture and employee performance positively. The study suggests that PT Geo Dipa Energi (Persero) should continue to strengthen its green organizational culture and innovation while also developing training programs to enhance green employability. These efforts are expected to improve both employee satisfaction and performance, offering practical insights into the role of sustainability initiatives in organizational development.
green organization culture, green employability, green innovation, employee, performance, job satisfaction
Adaptive and Participatory Financial Management in Private Vocational Schools: A Case Study of SMK Muhammadiyah 1 Taman Sidoarjo
This study examines financial management strategies at SMK Muhammadiyah 1 Taman Sidoarjo, focusing on planning, implementation, and accountability in student programs. Using a qualitative case study, data were collected through observations, interviews, questionnaires, and document analysis. The results show that participatory budgeting through the annual work meeting increases transparency and stakeholder involvement, while adaptive strategies address budget discrepancies, such as graduation costs. Systematic bookkeeping supports accountability, though reliance on manual systems remains a challenge. The study concludes that effective school financial management requires participatory decision-making, adaptive strategies, and digital innovation to strengthen efficiency and sustainability.
Epistemology Accounting in The Digital Era: Truth and Transparency Through Artificial Intelligence and Big Data
The development of digital technologies, particularly Artificial Intelligence and Big Data, has brought great impact to accounting epistemology. This research aims to explore the influence of these technologies on accounting practices, especially in terms of efficiency, accuracy, and data-driven decision-making. Through the literature review method, this study analyzed 26 relevant articles to identify the impact of AI and Big Data in accounting, focusing on validity, transparency, and emerging ethical challenges. The results show that AI in accounting can automate processes, reduce human error, and speed up the processing of financial information. Big Data Data helps companies to gain deeper insights through larger and real-time data, making financial statements not only a reflection of the past, but also a predictive tool. However, challenges such as algorithmic bias, data privacy and adherence to ethical standards are important concerns that must be managed. Companies are expected to allocate adequate resources in accounting technology and provide training related to AI and Big Data. The application of these technologies must comply with strict ethical standards and regulations to avoid misuse. Further research could explore the application of digital technologies in different industry sectors or company types and involve interviews with accounting professionals and information technology experts.
Accounting Epistemology; Artificial Intelligence; Big Data; Financial Transparency; Accounting Ethics.
The Influence of Atmosphere, Price, Location, and Product Design on Consumer Satisfaction
Coffee is a high-value agricultural commodity in the global economy, both as a source of foreign exchange for producing countries and a global trade commodity. This study aims to examine the influence of atmosphere, price, location, and product design on consumer satisfaction at Kopi Kulo Bandar Lampung. This type of research is quantitative research. The study was conducted among all consumers in Bandar Lampung with a total of 133 respondents. The results of the study indicate that partially atmosphere and price do not have a significant effect on consumer satisfaction, and subsequently location and product design partially have a significant effect on consumer satisfaction. Simultaneously, atmosphere, price, location, and product design have a significant effect on consumer satisfaction.
Atmosphere; Price; Location; Product Design; Consumer Satisfaction.
The Role of The Human Development Index in Improving The Effectiveness of Social Budget to Achieve Sustainable Development Goals 11
This study utilizes secondary data from 532 provincial, district, and city governments in Indonesia from 2021 to 2022, with a total of 1,064 observations. Data sources come from the Ministry of Finance, Statistics Indonesia (BPS), and Bappenas. The analysis results indicate that the social function budget has not had a significant direct impact on reducing the proportion of the population living in inadequate housing. However, when the interaction with the HDI is taken into account, the effect of the social function budget on the achievement of SDG 11 becomes significant and positive. These findings indicate that the quality of human development plays a crucial role in increasing the effectiveness of social budget utilization. Therefore, this study recommends integrating social budget policies and strategies to improve the HDI so that the development of adequate cities and human settlements can be achieved sustainably. Regional governments are expected to develop inclusive budget plans and encourage investment in the education, health, and community economic sectors to increase the success of social programs in supporting the achievement of the SDGs.
Social Function Budget; Human Development Index; SDG 11.
The Effect of Fanatism, Price and Location on Buying Interest and Ticket Purchase Decisions for South Korean Band Concerts at The Jawa Pos Arena Building
The study used a quantitative approach with an online survey method distributed to 230 participants who had purchased tickets. Data analysis was carried out using the SEM-PLS method using SmartPLS software. The results of this study indicate that fanaticism has a significant positive impact on purchasing interest and purchase decisions. Price has a positive impact on purchasing interest but not on purchasing decisions, while location has no positive impact on purchasing interest and purchase decisions, and purchasing interest has a positive impact on purchasing decisions. The following findings explain that in the context of K-pop concerts, emotional factors such as fanaticism are more dominant than rational factors such as price and location. The phenomenon of K-pop concerts in Surabaya is the first. Day6 is a South Korean artist to perform a concert in Surabaya, so researchers are interested in examining the influence of fanaticism, price, and location factors on purchasing interest and ticket purchase decisions for a South Korean band concert at the Jawa Pos Arena in Surabaya. Theoretically, this can contribute to the development of science in the marketing and consumer behavior sectors. Meanwhile, practically, it can contribute to promoters or concert organizers by providing suggestions to consider more emotional aspects in marketing strategies, as well as choosing locations that are comfortable, safe, and easily accessible.
Fanaticism; Price; Location; Purchase Intention; Purchase Decision.
The Role of Safety Leadership in Shaping Safety Culture: The Mediating Role of Communication and Commitment
This study aims to link safety leadership to safety culture and safety climate as intermediaries. The research method used is a survey. Statistical analysis used to test the hypothesis with SEM-PLS, a sample of 317 was taken with a saturated sampling technique and used second-order data processing. The results of the study indicate a positive correlation between safety leadership and safety culture and safety climate. The conclusion of this study is that safety leadership plays a role in shaping safety climate and maintaining safety culture in the workplace. This research is important because cultivating a positive safety climate and culture can lead to reduced accidents in the workplace, higher employee morale, and overall organizational performance.
The Influence of Organizational Commitment and Job Satisfaction on Organizational Citizenship Behavior (OCB) of Civil Servants at the Sanggau Public Works and Water Resources Department
Quantitative research with an associative/relationship approach. The number of samples is 47 employees. The data collection method uses questionnaires and interviews. Data analysis using instrument test, classical assumption analysis, multiple linear regression analysis, correlation coefficient (R), determination coefficient (R2), simultaneous influence test (F test), and partial influence test (t test). Result: Based on the results of multiple linear regression analysis, the regression equation is Y = 1.779 + 0.365X1 + 0.316X2. The correlation coefficient (R) of 0.683, indicates that the relationship between organizational commitment variables (X1) and job satisfaction (X2) on organizational citizenship behavior (OCB) (Y) is strong. The determination coefficient (R2) of 0.467, which means that the contribution of organizational commitment variables (X1) and job satisfaction (X2) to organizational citizenship behavior (OCB) (Y) is 46.70%. The t influence test shows that Organizational Commitment individually has an influence on Organizational Citizenship Behavior (OCB) on employees of the Sanggau Highways and Water Resources Service. Individual job satisfaction has an influence on Organizational Citizenship Behavior (OCB) in Sanggau Highways and Water Resources Department employees. There is an influence on Organizational Citizenship Behavior (OCB) in employees of the Sanggau Highways and Water Resources Service.
Organizational commitment; work satisfaction; Organizational Citizenship Behavior (OCB).
The Influence of Social Media Marketing, Perceived Luxury Value, and Status Consumption on Purchase Intention of Jewelry Products with Moderation of Generational Difference and Peer Influence
This study examines the influence of Social Media Marketing (SMM), Perceived Luxury Value (PLV), and Consumption Status on Purchase Intention for luxury jewelry, with Generational Difference and Peer Influence as moderators. Gap analysis indicates that prior studies have rarely addressed how social media interactions, status consumption, and peer dynamics affect intergenerational purchasing behavior. A quantitative approach was employed using purposive sampling, with data from 400 respondents representing Generation Z and Millennials. Analysis with PLS-SEM reveals that SMM does not significantly affect Purchase Intention directly, although platforms such as Instagram and TikTok remain crucial as communication tools. In contrast, Consumption Status emerges as a dominant determinant of purchase decisions, highlighting the role of exclusivity and social recognition. Furthermore, Peer Influence strengthens the link between Consumption Status and Purchase Intention, particularly among Generation Z. Theoretically, this research contributes to luxury consumer behavior literature by underscoring the role of social value and peer mechanisms in bridging status consumption with purchase intention. Practically, the findings recommend that luxury jewelry marketers design digital strategies that emphasize luxury value while integrating peer influence and generational segmentation to enhance the effectiveness of social media campaigns.
Exploring the Role of Commitment, Support, and Satisfaction in Shaping Innovative Behavior of Public Sector Employees
This study aims to analyze the influence of affective commitment, organizational support, and job satisfaction on the innovative behavior of employees of the Yogyakarta City Environmental Service. This study uses a quantitative approach with a positivistic paradigm. The research sample consisted of 50 permanent employees selected through purposive sampling techniques. The data collection instrument was a Likert scale questionnaire 1–5 which had been tested for validity and reliability. The data were analyzed using multiple linear regression techniques with the help of SPSS software. The results showed that affective commitment (p = 0.000, t = 9.635) and organizational support (p = 0.002, t = 3.199) had a positive and significant effect on innovative behavior. However, job satisfaction did not have a significant effect (p = 0.019, t = -2.433). Simultaneously, the three independent variables had an influence of 76.5% on employee innovative behavior. These findings emphasize the importance of strengthening emotional commitment and organizational support in order to increase innovative capacity in the public sector work environment.
Work Meaning and Justice in Gen Z: The Mediating Role of Engagement in Turnover Intention
Turnover intention among Generation Z employees has emerged as a new challenge in human resource management, yet limited research has examined the roles of meaningful work and perceived organizational justice in this context. This study aims to investigate the influence of these two factors on turnover intention, with work engagement as a mediating variable. Using data from 506 Generation Z respondents and analyzed through Covariance-Based Structural Equation Modelling (CB-SEM) with LISREL, the findings reveal that meaningful work unexpectedly increases turnover intention, while perceived organizational justice shows a negative but non-significant effect. Work engagement fully mediates the relationship between both independent variables and turnover intention. These results suggest that work engagement plays a critical role in retaining Gen Z employees even when they perceive their work as meaningful or fair. This study contributes theoretically to the understanding of turnover intention among the emerging Gen Z workforce and offers practical insights for organizations to enhance employee retention by fostering engagement and aligning work meaning with individual values. Future research is recommended to focus on specific industries to strengthen contextual relevance.
The Effect Of Stress And Work Environment On Generation Z Employee Performance With Job Satisfaction As An Intervening Variable
This research aims to analyze the influence of work stress and work environment on employee performance with job satisfaction as a mediating variable. Employee performance is affected by various factors, including work stress, work environment, and job satisfaction. This study uses a quantitative approach, with a sample of 100 respondents selected purposively. Data was collected using Google Forms. The relationships between variables and the mediating role were tested in the data analysis of the Path Analysis model using SmartPLS version 3. The research results show that stress has a negative and significant effect on job satisfaction (β = -0.296); the work environment has a positive and significant effect on job satisfaction (β = 0.477); stress has a negative and significant effect on employee performance (β = -0.368); the work environment has a positive and significant effect on employee performance (β = 0.357); and job satisfaction has a positive and significant effect on employee performance (β = 0.327). Job resources, or a supportive work environment, can enhance performance, but stress in the workplace decreases job satisfaction. This study indicates that management should help employees feel more comfortable in their workplaces and create a supportive work environment to make them happier and more productive. To improve employee productivity and satisfaction, HRD must create stress management programs, create a work environment suitable for the digital generation, and provide flexibility.
The Effect of Burnout on Turnover Intention With Work-Life Balance as a Mediating Variable
Burnout is a psychological condition that can lead to an employee's intention to leave the organization, known as turnover intention. Recent studies suggest that work-life balance may play a mediating role in this relationship. This study aims to examine the effect of burnout on turnover intention with work-life balance as a mediating variable. A quantitative method was applied using a questionnaire distributed to employees of a private company, with 86 respondents selected from a population of 108 through incidental sampling. The data were analyzed using Structural Equation Modeling with SmartPLS 3.0. The results show that burnout has a positive and significant effect on turnover intention (β = 0.601; t = 4.765; p < 0.001). However, burnout has a non-significant effect on work-life balance (β = 0.118; p = 0.151), and work-life balance also does not significantly affect turnover intention (β = 0.212; p = 0.088). Consequently, work-life balance does not mediate the relationship between burnout and turnover intention. These findings highlight the importance for organizations to focus directly on managing burnout as a priority in reducing turnover intention among employees.