Determinant of Brand Equity on Customer Satisfaction and Loyalty: a Case Study of Kopi Kenangan, Ngagel Surabaya . JMB [Internet]. 2025 Feb. 28 [cited 2025 Aug. 26];12(1):133-45. Available from: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/981