The Influence of Content Marketing, Online Customer Reviews, and Empathy on Purchase Decision : (Case of Camille Beauty Lip Tint on TikTok). JMB [Internet]. 2024 Nov. 10 [cited 2025 Aug. 27];11(2):1939-50. Available from: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/952