The Role of Experiential and Viral Marketing Strategies in Increasing Brand Equity in Consumer Purchase Decisions for Tasikmalaya City Online Food Delivery Services. JMB [Internet]. 2024 Sep. 21 [cited 2025 Aug. 27];11(2):1709-22. Available from: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/921