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The Influence of Attractiveness, Online Customer Reviews, and Discounts on Purchase Decisions, with Perceived Enjoyment as an Intervening Variable. JMB [Internet]. 2024 Jul. 26 [cited 2025 Dec. 4];11(2):820-32. Available from: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/839