“Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content As Antecedent”. Jurnal Manajemen Bisnis 8, no. 1 (March 29, 2021): 90–103. Accessed August 23, 2025. https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/205.