Culture, Pricing Strategy, and Color on Consumer Preferences in Purchasing. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 1, p. 535–550, 2026. DOI: 10.33096/jmb.v13i1.1638. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1638. Acesso em: 13 may. 2026.