Advertising Strategies and Celebrity Endorsements on Online Consumer Purchase Interest. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 1, p. 307–324, 2026. DOI: 10.33096/tx73ft46. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1618. Acesso em: 23 mar. 2026.