The Effect of Positioning Strategy on Consumer Perception at Hanoon Industries (Apparel) with Brand Engagement as a Moderating Variable. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 1, p. 208–218, 2026. DOI: 10.33096/jmb.v13i1.1369. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1369. Acesso em: 5 feb. 2026.