Influence of knowledge, advertising, and price on Gen Z’s eco-friendly purchase decisions for The Body Shop. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 1, p. 50–58, 2026. DOI: 10.33096/jmb.v13i1.1299. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1299. Acesso em: 5 feb. 2026.