Improving Competitive Advantage from Costumer Perspective: Strategic Approaches in Indonesia’s Telecom Sector. Jurnal Manajemen Bisnis, [S. l.], v. 12, n. 2, p. 151–165, 2025. DOI: 10.33096/jmb.v12i2.1163. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1163. Acesso em: 6 oct. 2025.