The Influence of Content Marketing, Online Customer Reviews, and Empathy on Purchase Decision : (Case of Camille Beauty Lip Tint on TikTok). Jurnal Manajemen Bisnis, [S. l.], v. 11, n. 2, p. 1939–1950, 2024. DOI: 10.33096/jmb.v11i2.952. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/952. Acesso em: 27 aug. 2025.