Optimization of Purchase Decisions: A Segmentation, Targeting, and Positioning Approach at AMIU Malabo Depot. Jurnal Manajemen Bisnis, [S. l.], v. 11, n. 2, p. 1805–1815, 2024. DOI: 10.33096/jmb.v11i2.942. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/942. Acesso em: 21 aug. 2025.