The Role of Experiential and Viral Marketing Strategies in Increasing Brand Equity in Consumer Purchase Decisions for Tasikmalaya City Online Food Delivery Services. Jurnal Manajemen Bisnis, [S. l.], v. 11, n. 2, p. 1709–1722, 2024. DOI: 10.33096/jmb.v11i2.921. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/921. Acesso em: 27 aug. 2025.