The Role of Virtual Try-On Augmented Reality of Cosmetic Products on Purchase Intention Mediated by Brand Trust . Jurnal Manajemen Bisnis, [S. l.], v. 11, n. 2, p. 1111–1123, 2024. DOI: 10.33096/jmb.v11i2.797. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/797. Acesso em: 27 aug. 2025.