Understanding The Behavior and Perceptions of Millennial Generation as Guidance in Developing Service Products and Marketing Strategies: Evidence from West Java, Indonesia. Jurnal Manajemen Bisnis, [S. l.], v. 9, n. 2, p. 439–452, 2022. DOI: 10.33096/jmb.v9i2.407. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/407. Acesso em: 3 sep. 2025.