Price as an Intervening Variable in the Effect of Brand Image on Purchasing Decisions: Study on iPhone Product in The City of Bandung. Jurnal Manajemen Bisnis, [S. l.], v. 9, n. 2, p. 350–356, 2022. DOI: 10.33096/jmb.v9i2.194. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/194. Acesso em: 1 sep. 2025.