Improving Brand Image, Price and Promotion Through Consumer Purchase Decisions. Jurnal Manajemen Bisnis, [S. l.], v. 8, n. 2, p. 245–254, 2021. DOI: 10.33096/jmb.v8i2.92. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/92. Acesso em: 25 aug. 2025.