Configure the Symmetrical and Asymmetrical Paths of Brand Equity and Relationship of Firm Created Content and User Generated Content as Antecedent. Jurnal Manajemen Bisnis, [S. l.], v. 8, n. 1, p. 90–103, 2021. DOI: 10.33096/jmb.v8i1.205. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/205. Acesso em: 23 aug. 2025.