Content Marketing and Influencer Marketing as Drivers of Tiktok Shop Purchase Decisions: The Mediating Role of Brand Trust. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 2, p. 267–281, 2026. DOI: 10.33096/jmb.v13i2.1775. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1775. Acesso em: 4 oct. 2026.