The Role of Consumer Trust in Mediating the Effect of Green Marketing on the Willingness to Pay a Premium Among Wardah Product Consumers in Surabaya. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 2, p. 208–223, 2026. DOI: 10.33096/jmb.v13i2.1763. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1763. Acesso em: 4 oct. 2026.