The Effect of Hedonic Value and Utilitarian Value on Impulsive Buying Through the Mediation of Positive Emotions with Time Pressure as a Moderator: A Survey of Consumers of Laneige Neo Cushion Foundation. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 2, p. 171–186, 2026. DOI: 10.33096/jmb.v13i2.1759. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1759. Acesso em: 4 oct. 2026.