Creating Shared Value-Based Marketing: Integrating Economic, Social, and Business Value in MSME Partnerships. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 2, p. 17–39, 2026. DOI: 10.33096/jmb.v13i2.1677. Disponível em: https://jurnal.fe.umi.ac.id/index.php/JMB/article/view/1677. Acesso em: 1 aug. 2026.