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2024. Analysis of the Role of Bank Indonesia’s Leading Entrepreneurship Initiative (WUBI) in Increasing Competitiveness in the Digital Era, Case Study of MSMEs Representatives of Bank Indonesia North Sumatra . Jurnal Manajemen Bisnis. 11, 2 (Jul. 2024), 691–699. DOI:https://doi.org/10.33096/jmb.v11i2.816.