[1]
2026. The Effect of Hedonic Value and Utilitarian Value on Impulsive Buying Through the Mediation of Positive Emotions with Time Pressure as a Moderator: A Survey of Consumers of Laneige Neo Cushion Foundation. Jurnal Manajemen Bisnis. 13, 2 (Sep. 2026), 171–186. DOI:https://doi.org/10.33096/jmb.v13i2.1759.