Can Employee Competency Engage Islamic Banking Customers ?

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Published Dec 14, 2022
https://doi.org/10.33096/jmb.v10i1.429
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Vol. 10 No. 1 (2023): March

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Ria Mardiana Yusuf
Universitas Hasanuddin
Nurdjanah Hamid
Universitas Hasanuddin
Andi Ratna Sari Dewi
Universitas Hasanuddin
Hasnidar
STIE Makassar Maju

Abstract

Islamic banking is demanded to continue improving in providing the best service to customers. It is not enough to understand how to keep customers doing transactions, companies must know that there are other ways consumers contribute to the company and stay engaged in itThe level of customer engagement can be shown in how involved they are with the company's offerings. The research team wanted to see how employee skills affected customer satisfaction. Makassar's Sharia Commercial Bank served as the study's sample institution. 200 questionnaires. The results of the study were processed using smartPLS 3. The results showed that employee competency has a significant effect on customer satisfaction, employee competency has no significant effect on customer engagement, and customer satisfaction has a significant effect on customer engagement.

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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite
Yusuf, R. M., Hamid, N., Dewi, A. R. S., & Hasnidar. (2022). Can Employee Competency Engage Islamic Banking Customers ?. Jurnal Manajemen Bisnis, 10(1), 11–22. https://doi.org/10.33096/jmb.v10i1.429

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