The Mediating Role of Parasocial Interaction in Influencer Marketing’s Effect on Gen Z Consumer Loyalty on TikTok Shop. Center of Economic Students Journal, [S. l.], v. 9, n. 3, p. 645–660, 2026. DOI: 10.56750/cesjv9i3.1886. Disponível em: https://jurnal.fe.umi.ac.id/index.php/CSEJ/article/view/1886. Acesso em: 24 oct. 2026.